Just-Eat.co.uk rebrands after £10.5m VC injection
Share
Takeaway site Just-Eat.co.uk is to overhaul its brand following a £10.5m venture capital investment.
The company will get a sleeker look, launch an integrated marketing campaign and redesign its site after Index Ventures invested this summer.
Just-Eat.co.uk has also appointed former head of product marketing at Top Table Mat Braddy as global marketing manager.
Braddy is steering a new campaign which will include online display advertising, in-game advertising in games such as Skate 2 and a transactional iPhone app as well as TV and outdoor activity.
Braddy said, “In the rebrand we are moving away from reflecting the types of food we have on the site and focusing on promoting how we are about creating a great night in.”
The integrated campaign launches this month.
This story first appeared on newmediaage.co.uk
Readers' comments (2)
Anonymous | Mon, 5 Oct 2009 8:27 pm
I haven't heard of these guys, I have been using 118menu.co.uk and pizza hut, their brand is very playful, good service. Don't you just love fast food 2.0
Unsuitable or offensive? Report this comment
Anonymous | Tue, 20 Oct 2009 1:39 pm
Does anyone know anything about their iPhone app? I can't find it on the store??
Unsuitable or offensive? Report this comment