Lara O'Reilly is a senior news reporter at Marketing Week, with her beats covering the TV, social media, mobile (both manufacturers and operators), telecoms and soft drinks sectors.
She is particularly interested in the meteoric rise of the new big media players such as Facebook and Twitter, how mobile operators are transforming themselves into digital services businesses and in some of the wider issues and trends affecting the modern marketer, such as the gender gap at the top or the science behind making content go viral.
She has offered insight on such issues and more to media outlets such as BBC News 24, BBC Radio 4 and Channel 4 News.
- Tel: 020 7970 4084 Twitter: @larakiara
- E-mail: email@example.com
Soft drinks maker, which markets Pepsi in the UK, says marketing around the World Cup and Tour de France spurred revenues.
Facebook’s Q2 ad revenue soared 67% as brands started to approach it in the same way as TV, it claims.
Publisher seeks marketing director responsible for its ‘early stage’ brands.
- GetTaxi mulls rebrand to ‘Gett’ as it eyes service expansion
- Nokia losses underline Microsoft’s decision to slim down phone division
- Share a Coke and World Cup marketing fail to lift Coca-Cola profits
- ‘CMOs and CIOs collaborating better than ever before’
- Netflix’s ‘biggest content marketing push to date’ spurs revenues
- KFC fires starting gun on more ‘emotional’ ad approach
- Don’t expect Facebook and Twitter’s commerce plays to amount to anything more than small change