Lara O'Reilly
Reporter - IT/Telecoms, Digital, Newspapers, TV, Magazines, Utilities, Soft Drinks
Contact Info
Editorial
Reporter
- Tel: 020 7970 4084 Twitter: @larakiara
- E-mail: lara.oreilly@centaur.co.uk
Recent stories by Lara O'Reilly
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J2O adopts 'premium' positioning
The Britvic soft drink is being overhauled in a bid to revive flagging sales by making it more ‘desirable’ to consumers.
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Betfair readies Euro 2012 social push
Bookmaker hopes social media activity will encourage consumers to “reappraise” what they think the brand stands for.
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Blinkbox to leverage Tesco parentage
Blinkbox to launch more joint initiatives with Tesco and ramp up social media as it looks to position as brand that offers the ‘greatest movie experience’.
- Yell to be renamed hibu
- Marketers demand more from Twitter
- Yahoo! appoints CMO
- NMA relaunches as Newsworks
- The Economist launches ad network
- Facebook can’t just sit on its data goldmine
- Facebook more valuable than McDonald’s
