Lara O'Reilly

Lara O'Reilly

Lara O'Reilly is a senior news reporter at Marketing Week, with her beats covering the TV, social media, mobile (both manufacturers and operators), telecoms and soft drinks sectors.

She is particularly interested in the meteoric rise of the new big media players such as Facebook and Twitter, how mobile operators are transforming themselves into digital services businesses and in some of the wider issues and trends affecting the modern marketer, such as the gender gap at the top or the science behind making content go viral.

She has offered insight on such issues and more to media outlets such as BBC News 24, BBC Radio 4 and Channel 4 News.

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