Laura Snoad
Contact Info
Editorial
Features Writer
- Tel: 020 7943 8019
- E-mail: laura.snoad@centaur.co.uk
Recent stories by Laura Snoad
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Fathers the central figure in family brand campaigns
An increasing number of household brands are seeking to make an emotional connection with both sexes by running TV ads that poke a bit of fun at the way modern dads behave.
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Why brand building must be a digital discipline
Marc Pritchard from P&G on how the world’s biggest advertiser is facing the ‘most profound time of change’ in its marketing.
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Growth in tablet ownership demands clever engagement thinking
It’s difficult to step onto a bus, tube carriage or train without spotting an iPad or other tablet device…
- Why clear lines of communication get positive response
- Can brands boost depleted consumer confidence?
- Corporate hospitality for London 2012
- Will Scotland’s growth in foodies offer new territory for brands?
- Can marketing overcome its trust issues?
- Marketers call for a ‘rebrand’ of the industry
- Recipe for gaining larger slice of uk bread market
