Liverpool FC finally under new ownership
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Liverpool FC’s tortuous path to new ownership has now been completed and the club has been taken over by New England Sports Ventures (NESV).
NESV, headed by John W Henry, completed its £300m takeover shortly after Liverpool co-owners, Tom Hicks and George Gillett, lifted the block that was stopping the sale of the club.
Liverpool director Ian Ayre confirmed the deal just before 4 pm today (15 October).
The club’s major creditor, Royal Bank of Scotland, set today as the deadline for the £240m it is owed to be repaid before putting the club into administration.
NESV, owner of the Boston Red Sox baseball team, can now begin devising a plan to rebuild Liverpool FC’s morale and start developing a strategy to start leveraging the venerable football club brand to drive revenue. Read a feature on potential overseas sponsorship and licensing deals here.
Liverpool are currently 18th in the Premier League and face Merseyside rivals Everton tomorrow (16 October).
YouGov Insight:
Sport
- 78% of UK sport followers say that they follow football on the television, while 1 in 4 say that they follow football ’live at the event’.
- 82% of men watch football on TV and a third go to live games. 72% of women watch football on TV but only 15% attend live.
- 35% of UK sport followers say that they watch rugby union on television, whereas only 20% say that they watch rugby league.
- Of those who watch live sport, 52% bought a snack the last time they were at an event while 43% said they bought an alcoholic drink.
- It’s a dead heat between those who prefer to watch sport from the comfort of their living room and those who like to be in the thick of the action at live events (24% each).
Click here for more information on this YouGov market report
