Liverpool’s Steven Gerrard launches charity
England and Liverpool FC player Steven Gerrard has launched a charity foundation to help raise funds for children’s charities.

The Steven Gerrard Foundation has been set up to “provide relief to children and young people in need, whether through illness, family breakdown, disability, involvement in the streets, financial or educational disadvantage”.
The foundation will run a series of events throughout the year, including a major fundraising event in Portugal in the summer, to “draw on Steven’s popularity and influence” to raise funds.
The foundation will focus its efforts on Gerrard’s home town, Liverpool, but will also operate throughout the UK and rest of the world.
Gerrard says the foundation will enable him to make a “lasting difference” and he will be actively involved in its work by sitting on its grants analysis board, making a personal financial investment and visiting the charity projects.
It will be supported by the Consortium for Street Children and aims to provide additional funding for charitable organisations and projects such as the children’s hospice Claire House and young persons’ organisation Fairbridge.
The Steven Gerrard Foundation events will be developed by Sportcel Marketing.
YouGov Insight:
Sport
· 78% of UK sport followers say that they follow football on the television, while 1 in 4 say that they follow football ‘live at the event’.
· 82% of men watch football on TV and a third go to live games. 72% of women watch football on TV but only 15% attend live.
· 35% of UK sport followers say that they watch rugby union on television, whereas only 20% say that they watch rugby league.
· Of those who watch live sport, 52% bought a snack the last time they were at an event while 43% said they bought an alcoholic drink.
· It’s a dead heat between those who prefer to watch sport from the comfort of their living room and those who like to be in the thick of the action at live events (24% each).
Click herefor more information on this YouGov market report








Readers' comments (2)
Catherine Doherty | Wed, 16 Feb 2011 11:27 am
you legend,gerrard
Unsuitable or offensive? Report this comment
Danielle Wilks (Austin Johnsons sister) | Tue, 19 Jul 2011 12:27 pm
Gerrard met my little brother Austin Johnson in claire house theres pics of Austin with gerrard on the website (Please look) Hes gone now but hes always in my heart R.I.P Austin xx
Unsuitable or offensive? Report this comment