Lou Cooper
Features Writer
Contact Info
Editorial
Features Writer
- Tel: 020 7970 4499
- E-mail: lou.cooper@centaur.co.uk
Recent stories by Lou Cooper
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Putting some balance back into the market
New research suggests a permanent shift in shopping habits that is creating a market which leans either to low-cost or premium brands. The mid-market must act fast to present their own value positioning.
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Your mission is to turn spies into special agents
Have you come across “hacktivists”? If you aren’t already tackling them, beware. The chances are that they are already watching you. With brands like Sony, Marks & Spencer and Travelodge all experiencing security breaches over the past few months, “consumer espionage” is causing alarm in the corporate world.
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Promotions switch focus to added value
As the challenging retail climate persists and depletes market share, brands are fighting back with a battery of sales promotions, fine-tuned with customer insight.
- Consumers want the choice to buy single newspaper articles online
- Human face of brands receives an e-makeover
- Brand guardians can bridge great divide
- Culture club courting mass-market brands
- Case study: Courvoisier’s escapist strategy that drives sales
- Case study: Fantasy escapes with Black Tomato
- Fleeing to fantasy
