Deputy Features Editor
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Cannes Lions: Car marque’s marketing boss calls on peers to ‘ditch irrelevant metrics and thinking in general management terms’.
Avios insights chief Adrian Hado will present at Marketing Week Live.
Joe Gebbia, co-founder and chief product officer at room rental portal Airbnb on future plans and advice for would-be start-ups.
- Buying into the brand
- Will Yahoo!'s billion dollar spending spree save it from the ashes?
- Is privacy the next public health problem?
- The world's his oyster
- Consumers will shut out brands that aren't careful with data
- Youtility: Helping others to help yourself
- Use brand power to help consumers in tough times