Lucy Handley
Features Writer
Contact Info
Editorial
Features Writer
- Tel: 020 7970 6401 Twitter: @lucyhandley
- E-mail: lucy.handley@centaur.co.uk
Recent stories by Lucy Handley
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Six codes that reveal a brand's real personality
Research seen exclusively by Marketing Week identifies six styles of language that marketers use to communicate their company’s personality. Is your brand cool, caring or sociable? asks Lucy Handley.
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Will plans for strict data law make for better marketers?
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Online sales means quick response CRM systems
Retailers hoping to increase online sales need to develop CRM systems that are able to respond quickly to customer queries and keep a one-to-one dialogue going.
- Endeavour to see how the customer sees
- Q&A: Krispy Kreme UK's chief marketing officer
- The champagne brand that’s a little bit crazy
- Brands who entrust their precious business to others
- Baby boomers key to brand segmentation
- Veolia puts staff engagement to the fore
- L’Oreal looks to ramp up geo-location marketing
