Lynx sets out cheeky apology for banned ad
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Lynx has unveiled a cheeky riposte to the advertising watchdog ruling banning its latest ad campaign with an online video apology featuring glamour model Lucy Pinder.
The video, which the brand hopes will go viral, sees Pinder fully clothed wearing a long sleeved woolly jumper, returning props used in the original Lynx ad including cheerleader pom poms and a monkey toy.
She apologises for any offence caused by the online Lynx ad while a breaking news style ticker tape runs across the bottom stating: “Lynx apologises for any offence caused”.
The apology video has been developed by ad agency TMW, which created the original online campaign starring Pinder, banned by the Advertising Standards Authority earlier this week after 14 complaints that it was degrading to women and unsuitable for children.
A separate poster campaign for Lynx was also banned for the same reasons.
Readers' comments (2)
matthew james | Fri, 25 Nov 2011 12:33 pm
what a pity the poor camera work/edit tracking the discarded props lost the impact of the irony intended!
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Pigeon | Fri, 25 Nov 2011 2:54 pm
A high definition, downloadable version of this video is at http://www.lucy-pinder.tv/videos/lucy-pinder-sorry-from-lynx-hq.html
Also the complete collection of Lucy's original Lynx videos is at http://www.lucy-pinder.tv/videos/s_lynx and the photos at http://www.lucy-pinder.tv/gallery.php?p=1&r=lynx
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