Marketing Week
Manchester United FC
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Brands boost Manchester United’s profit
Wed, 22 Feb 2012
Manchester United hails commercial and media brand partnerships as annual revenue increases.
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Manchester Utd inks first European mobile deal
Thu, 9 Feb 2012
Manchester Utd expands its roster of global partners by penning new three-year deal with Bulgarian telecoms firm.
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Man U is world's 'most valuable' sports brand
Fri, 23 Sep 2011
Report says Glazers have more than doubled the club’s brand value.
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Man U reports record profit ahead of Singapore IPO
Thu, 1 Sep 2011
Manchester United have reported a record annual operating profit of £110.9m, which is likely to strengthen their plans to float on the Singapore stock exchange later this year.
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Sunderland appoints former Man U marketer to boost brand overseas
Tue, 30 Aug 2011
Sunderland AFC has ramped up its efforts to grow the club’s brand internationally by appointing former Manchester United marketer Mike Farnan.
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Man U Supporters Trust launches George Best campaign
Wed, 24 Aug 2011
The Manchester United Supporters Trust (MUST) has ramped up its campaign against the club’s owners with new ads aimed at rallying further support for its cause.
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Manchester United owners mull part sale
Wed, 17 Aug 2011
Manchester United’s owners are preparing a partial flotation of the club on the Singapore stock exchange to exploit the popularity of the Premier League champion’s brand in South East Asia.
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Manchester United careful about over-commercialisation on Facebook
Thu, 30 Jun 2011
Manchester United Football Club has no plans to put any advertising on its Facebook page in the near future.
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Manchester United parent reports £109m loss
Wed, 23 Mar 2011
The parent company of Manchester United, Red Football Ventures, has reported a loss of £109m for its last financial year.
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The Sun sponsors underdog against Man Utd
Thu, 17 Feb 2011
The Sun is to sponsor Crawley Town FC in the David V Goliath FA Cup match against Manchester United on Saturday (19 February).
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English clubs dominate highest earners list
Thu, 10 Feb 2011
Real Madrid remains at the top of the annual Deloitte Football Money league table but seven English clubs are in the 20-strong list, the most from any one country.
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Turkish Airlines puts Man Utd’s Giggs and Berbatov in the frame
Thu, 27 Jan 2011
Turkish Airlines has unveiled its first campaign of the year featuring Manchester United Football Club players.
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Man Utd in sale talks
Mon, 24 Jan 2011
The owners of Manchester United are understood to have held discussions with Qatar Holding, a Middle Eastern sovereign wealth fund, about a £1.5bn offer to buy the club.
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Man U sign Epson as sponsor
Fri, 26 Nov 2010
Epson says it will use Manchester United’s global fan base to increase brand awareness after confirming it has agreed to become a worldwide sponsor of the Premier League club.
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Man U fans group agrees Sharp sponsorship
Wed, 3 Nov 2010
Fans pressure group Manchester United Supporters Trust (MUST) says it wants to build partnerships with brands looking to “connect directly with fans” after Sharp agreed to sponsor the latest alternative team shirt.
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Sponsors sigh with relief after MUFC settles Rooney row
Fri, 22 Oct 2010
Manchester United Football Club (MUFC) has signed a new contract with Wayne Rooney in a move that should reassure sponsors of both the club and its star player.
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Aon deal boosts Manchester United’s commercial coffers
Fri, 8 Oct 2010
An increase in sponsorship income from the likes of Nike and Aon helped Manchester United register a record turnover last year.
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Coca-Cola drops Rooney from campaign
Mon, 4 Oct 2010
Coca-Cola has confirmed it has dropped Wayne Rooney from a planned marketing campaign after allegations that he had sex with a prostitute while his wife Coleen was pregnant.
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Man U fans group claims success after season ticket drop
Fri, 3 Sep 2010
Fans’ pressure group the Manchester United Supporters Trust (MUST) says reports that the club has failed to hit its season tickets sales target proves that its “Green and Gold” campaign is working.
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Sir Alex warns fans over anti-Glazer campaign
Mon, 16 Aug 2010
Pressure group the Manchester United Supporters Trust (MUST) has rejected Sir Alex Ferguson’s claim that its campaign to oust the club’s owners could affect the performance of the team.
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Red Knights supporters launch new campaign
Wed, 4 Aug 2010
Pressure group the Manchester United Supporters Trust (MUST) is to launch a fresh marketing campaign ahead of the new Premier League season to keep up the pressure on the club’s owners to quit.
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Man U fans to launch 'alternative' team shirt
Wed, 16 Jun 2010
Fans pressure group, the Manchester United Supporters Trust (MUST) is looking to ramp up its range of alternative merchandise in a bid to rob the club’s owner of revenue.
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Man U supporters group readies press ad to thank fans
Mon, 10 May 2010
The Manchester United Supporters Trust (MUST), the organisation looking to oust the club’s current owners the Glazer family, is to launch a press campaign thanking supporters for backing their cause last season.
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Man Utd supporters call on sponsors to help oust Glazers
Mon, 26 Apr 2010
The Manchester United Supporters Trust (MUST), the voluntary organisation looking to force a change of ownership at the Premier League club, is calling on United’s corporate sponsors to join its battle to out the Glazer family.
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Manchester United “most valuable” football brand
Thu, 22 Apr 2010
Manchester United is the world’s most valuable football club, according to a study by business title Forbes.
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Manchester United completes sponsorship hat-trick
Fri, 19 Mar 2010
Manchester United has signed its third sponsorship deal with an overseas firm in two weeks after agreeing a partnership with African mobile phone operator MTN Group.
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Manchester United signs Telekom Malaysia as sponsor
Fri, 12 Mar 2010
Manchester United has signed a five year sponsorship deal with Telekom Malaysia (TM) in a bid to boost its brand equity across the Far East.
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Nomura and Beckham boost Red Knights’ cause
Thu, 11 Mar 2010
The Red Knights, the group of City financers looking to seize control of Manchester United, has received a double boost after investment bank Nomura confirmed it will act as an advisor and David Beckham gave its cause an accidental PR boost by donning the colours of an activist fan group.
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Red Knights raise £1.5bn to buy Manchester United
Fri, 5 Mar 2010
The Red Knights, the group of City financers looking to seize control of Manchester United, is said to be confident that it can raise the Glazers’ £1.2bn asking price for the club.
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Manchester United signs airline sponsor
Fri, 22 Jan 2010
Manchester United has signed a sponsorship deal with Turkish Airlines.
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Betfair to sponsor Manchester United
Fri, 14 Aug 2009
Betfair has made a fresh foray into football sponsorship by signing an official partnership with Manchester United.
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Manchester United signs Chinese sponsorship
Thu, 18 Jun 2009
Manchester United has signed a sponsorship deal with Aigo, as the Chinese electronics maker looks to increase recognition of its brand globally.
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Man United fans plot assault on sponsors
Wed, 25 May 2005
