Mark Ritson is the PPA Columnist of The Year for business media in 2013. He has a PhD in marketing and has been a faculty member at some of the world's leading business schools.
Ritson has taught brand management at London Business School, MIT Sloan, the University of Minnesota and Melbourne Business School - where he is currently an Associate Professor of Marketing. He is an acclaimed MBA instructor having won the teaching prize at all three of his last schools: LBS (2002), MBS (2008, 2009), and as a visiting professor at MIT (2009).
Ritson has worked extensively as a consultant for some of the largest brands in the world. His former clients include McKinsey, Adidas, PepsiCo, GlaxoSmithKline, Eli Lilly, Johnson & Johnson, Baxter, De Beers, Ericsson, Sephora, and WD40. For eight years, he has also served as advisor and in-house professor for LVMH - the world's largest luxury group - working with senior executives from brands such as Louis Vuitton, Dom Perignon, Fendi, Tag Heuer, Dior and Hennessy. In a national survey in the UK, Mark Ritson was voted one of the country's most admired marketers.
As a writer, Ritson has now won PPA Columnist of the Year for business magazines, both in 2009 and 2013.
His more scholarly publications include academic research published in Sloan Management Review, Harvard Business Review and the Journal of Consumer Research. His research on pricing was cited by Professor George Akerlof during his acceptance speech for Nobel Prize for Economics in 2001. Ritson was also the first British based PhD student to win the Ferber Award, one of the most prestigious academic prizes in Marketing, for his PhD dissertation on the social uses of advertising in 1999.
Moving to a successful brand that has already achieved a decade of consecutive growth is like seeking out a rod for your own back.
Barclays claims to have transformed its brand to be ‘values-led’. Can it uphold this vision during bonus season?
Clearly, Vespa perfume is already destined for the giant dumpster of dumb brand extensions.
- Inane tweets were the Super Bowl’s big losers
- Brand tracking: try it and you’ll never look back
- Small Data is where it's at - you heard it here first
- Amazon has seen the future of predictability
- Surgeon’s stamp is the mark of true branding
- GM foods’ downfall is all in the brand name
- Awards of excellence and the execrable