Mark Ritson has a Ph.D. in marketing and has been a faculty member at some of the world's leading business schools.
Ritson taught brand management at London Business School, MIT Sloan, the University of Minnesota and Melbourne Business School - where he is currently an Associate Professor of Marketing. He is an acclaimed MBA instructor having won the teaching prize at all three of his last schools: LBS (2002), MBS (2008, 2009), and as a visiting professor at MIT (2009).
Ritson has worked extensively as a consultant for some of the largest brands in the world. His former clients include McKinsey, adidas, PepsiCo, GlaxoSmithKline, Eli Lilly, Johnson & Johnson, Baxter, De Beers, Ericsson, Sephora, and WD40. For eight years he has also served as advisor and in-house professor for LVMH - the world's largest luxury group - working with senior executives from brands such as Louis Vuitton, Dom Perignon, Fendi, Tag Heuer, Dior and Hennessy. In a recent national survey in the UK Mark Ritson was voted one of the country's most admired marketers.
As a writer Ritson has previously won Columnist of the Year for business magazines in 2009 at the PPA awards in the UK.
His more scholarly publications include academic research published in Sloan Management Review, Harvard Business Review and the Journal of Consumer Research. His research on pricing was cited by Professor George Akerlof during his acceptance speech for Nobel Prize for Economics in 2001. Ritson was also the first British based Ph.D student to win the Ferber Award, one of the most prestigious academic prizes in Marketing, for his Ph.D dissertation on the social uses of advertising in 1999.
Even your employees and service model can be used in the cause of anti-marketing. ‘Service brand sabotage’ is a major issue for banks.
I despair for the big consumer brands. They’ve collectively lost the brand building plot. So small FMCG brands, it’s time to go after them.
‘Ferrari is doing the right thing and it offers a fruitful lesson to every marketer - irrespective of their business’
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