Thursday, 24 May 2012

Marmite chocolate bar to be divisive Christmas treat

Tue, 28 Sep 2010 | By Branwell Johnson

Marmite is to launch a Marmite-flavoured chocolate bar next month as part of its Christmas gifting range.

Under the brand Very Peculiar Milk Chocolate Bar By Marmite, the product will be stocked in retail chains such as BHS, Debenhams and Robert Dyas from 4 October.

The 100g bar blends creamy milk chocolate “with a hint of the yeasty spread”, says the company. It ha s suggested retail price of £3.

Other Marmite-themed gifts include A Marmite Cheese Board Dome complete with wooden handled cheese tools and a homemade brew from a Marmite teapot and mug.

Marmite launched a marketing campaign ahead of the general election that introduced two political parties, the Love Party and the Hate Party.

The brand also introduced a limited edition ’black label’ version aimed at hardcore fans under the name Marmite XO in March.

YouGov Insight:

Chocolate

YouGov SixthSense research shows that a third of adults are eating less chocolate than a year ago, with dieting and healthy eating concerns most likely to have promoted this.
Galaxy had a performed strongly in 2009, with an increase in sales of around 19%.
In January 2010, Mars became the first confectionery company to reduce saturated fat levels across its core chocolate bar range.
From this summer, Mars, Snickers, Milky Way and Topic will all contain at least 15% less saturated fat.
When buying chocolate for their own consumption 11% of UK consumers look for products that contain Fair Trade chocolate.
1 in 5 consumers base their chocolate purchases based on whether or not they approve of that brand.
37% of consumers say that they only eat high quality chocolate.

Click here for more information on this YouGov market report

Readers' comments (29)

claire | Tue, 28 Sep 2010 7:07 pm
I cannot wait to try this. I actually think it'll be lovely. There's a chocolatier called Paul A Young who has made marmite chocolate and truffles before and they have really worked. But then I'm a huge Marmite lover...
Unsuitable or offensive? Report this comment
shevaun | Thu, 30 Sep 2010 12:14 pm
I think this is the best idea in the world!! LOVE MARMITE LOVE CHOCOLATE!!!!!!!!
GET UP!
Unsuitable or offensive? Report this comment
Chanelle | Thu, 30 Sep 2010 12:35 pm
Thinks shevaun is stupid for wanting this ridiculous item. does not think it will taste nice.
Unsuitable or offensive? Report this comment
shevaun | Thu, 30 Sep 2010 12:37 pm
Cant wait to eat it.!!!!
Unsuitable or offensive? Report this comment
Carl Horton | Thu, 30 Sep 2010 1:47 pm
I love Marmite but this is just wrong on soooo many levels lol - Bleurghhhhh !!!
Unsuitable or offensive? Report this comment
molly townsend | Thu, 30 Sep 2010 4:38 pm
this is a horrible idea-love chocolate love marmite, but the two do not go together!!!
Unsuitable or offensive? Report this comment
bhikku | Thu, 30 Sep 2010 5:50 pm
Finally!
Proof that there is a God.
Yay!
:-)
Unsuitable or offensive? Report this comment
Shevaun | Fri, 1 Oct 2010 10:42 am
I agree with bhikku. WOO HOO!
Unsuitable or offensive? Report this comment
Hayley Chalmers | Fri, 1 Oct 2010 3:54 pm
well I know that Chilli chocolate is available and popular so why not? They wouldn't release it if tests hadn't shown that Marmite lovers like it in choc. I think the two flavours might work like sweet & sour works.

You can't knock it 'till you've tried it!
Unsuitable or offensive? Report this comment
Tracy | Mon, 4 Oct 2010 8:12 am
Sounds disgusting.
Unsuitable or offensive? Report this comment