MaryLou Costa
Features Writer
Contact Info
Editorial
Features Writer
- Tel: 020 7970 6337 Twitter: @maryloucosta
- E-mail: MaryLou.Costa@centaur.co.uk
Recent stories by MaryLou Costa
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Brands contributing to obesity solutions need to get local
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Wealth archetypes
Speaking at the Luxury Briefing Wealth Summit event in London last year, Ledbury Research director James Lawson quipped that luxury brand strategies used to involve a “bun fight over the Sunday Times Rich List”, but today it is more complex than that.
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Reaching wealthy consumers demands classic luxury marketing techniques
- Case study: The Private Journey
- Q&A: Ben Elliot, co-founder, Quintessentially
- Mainstream brands make a play for the super rich list
- Creative recycling reduces cost of innovation
- P&G looks towards helping the mum of the future
- We need to talk about dying
- TfL puts insight at the heart of marketing strategy
