Media 10 buys Ideal Home Show
DMG world media has sold The Ideal Home Show to events and publishing company Media 10.
The show was launched more than 100 years ago and this is the first time in the show’s history that ownership has changed hands.
Media 10, a privately-owned company, was formed six years ago and holds the rights for the Grand Designs Live event.
It will take over ownership and be responsible for staging the show next March at Earls Court.
The Ideal Home Show attracts over 250,000 visitors every year and a vast number of brands use the event to showcase products.
Lee Newton, Managing Director of Media 10, says: “We are looking forward to adding our own brand expertise and creativity to the Ideal Home Show thus reflecting the massive and exciting ecological, cultural and technological changes that we have seen in the home sector over recent years.
“The Ideal Home Show is famous for showing people how they will live in the future and we will continue this trend. Through the event we are committed to showcasing the latest products for the home and garden be they energy saving solutions, technological advancements or methods for making consumers homes adapt to the current trends in 21st Century living”
He adds: “We see this acquisition as being perfectly timed; at a time when consumer confidence appears to be increasing and with interest rates at an all time low. In my opinion the clever money is being used to buy property at this moment - similarly I believe that clever money in exhibitions is also in this market. In the Ideal Home Show we are buying more than an event, we are buying a brand - and one that comes with a unique history.”
The Ideal Home Show takes place at Earls Court from 20 March-5 April, 2010