Metro promotes Britney Spears’ Radiance
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Metro newspaper is launching a campaign to promote pop star Britney Spears’ new fragrance in the run up to Christmas.
The freesheet will promote Spears’ Radiance perfume for Elizabeth Arden across its print and online platforms from 1 November.
The campaign will include sampling and reader events in London, Birmingham, Manchester, Leeds, Edinburgh and Glasgow.
Activity includes competitions to win holidays and spa treatments, with readers able to choose which prize they want to win the most.
All activity will use the campaign strapline of ’choose your destiny’.
Metro will also be hosting reader ’pampering’ events in Manchester, London and Edinburgh in December, which will be promoted through the paper’s Guilty Pleasures entertainment page and a microsite.
YouGov Insight:
Beauty
· When asked about their attitudes towards grooming, two out of three men said they thought it’s OK not to shave every day.
· 69% of women think the secret to good skin is down to a balanced, healthy diet and exercise.
· 51% of women think that age is nothing more than a ‘state of mind’.
· Women under 24 appear to lead the most stressful lives, with almost one in two saying their lives are very stressful. They are also less likely than average to take exercise, suggesting that they do not make the link between stress and fitness.
· Relatively few men have a facial skincare routine beyond washing their face. Only one in ten claim to use a moisturiser, although this rises to almost one in five 25-39 year olds.
Click here for more information on this YouGov market report
Readers' comments (1)
Paulius Tranavicius | Thu, 28 Oct 2010 5:12 pm
Her hair grew back so quickly! I find it highly amusing. Modern Vincent Van Gogh, damn her eyes.
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