Marketing Week
Microsoft
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Microsoft tackles film piracy
Fri, 20 Apr 2012
Microsoft Xbox partners with film trust to encourage young males to pay for movies.
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Microsoft tests interactive billboards
Thu, 5 Apr 2012
Internet Explorer uses gesture controlled digital billboards to showcase how its latest browser offers consumers “the beauty of the web”.
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Microsoft launches global advertising contest
Tue, 31 Jan 2012
Microsoft is inviting UK marketers and agencies to enter a global creative storytelling contest to win over $150,000 (£95,213) in spend across its channels.
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Microsoft to sue Comet over counterfeiting
Thu, 5 Jan 2012
The lawsuit over counterfeit software discs is the latest blow to the beleaguered retailer.
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Microsoft's new app store offers better revenue share than rivals
Wed, 7 Dec 2011
Windows Store will offer a 80-20 revenue share with developers once their apps reach $25,000 in sales.
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Microsoft launches Xbox 360 TV hub
Mon, 5 Dec 2011
Microsoft has kicked off the first phase of its major TV content push for the Xbox 360 games console.
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Consumers given VoD ad choice
Thu, 17 Nov 2011
Channel 4, YouTube and Microsoft are the first UK publishers to launch trials of an ad format that lets viewers pick which ad they want to watch from multiple brands ahead of video-on-demand content.
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AOL, Microsoft and Yahoo! confirm ad sales pact
Wed, 9 Nov 2011
AOL, Microsoft and Yahoo! have confirmed they are to sell each other’s remnant display inventory via their respective ad networks in the US, as they each seek to gain marketshare from Google.
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Microsoft to use Bing as key USP in MSN overhaul
Wed, 9 Nov 2011
Microsoft will look to use Bing search engine analytics to help underpin MSN’s editorial output as it aims to position the portal as a mainstream media channel.
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MSN pins hopes on revamp to boost traffic
Wed, 9 Nov 2011
MSN looks to grow its 36 million user base by revamping portal.
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Case Study: How Microsoft has tracked brain activity
Wed, 19 Oct 2011
Brain teaser: click here to read the cover feature about how the 21st Century is causing ’brain change’ in consumers, and why it matters to marketersFind out why Martin Lindstrom, neuromarketing expert and ...
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O2 trials internet calling to take on Skype
Wed, 12 Oct 2011
O2 Connect trialled in the UK in a bid to attract new customers.
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Microsoft appoints UK CMO
Tue, 11 Oct 2011
Philippa Snare’s role elevated to lead Microsoft’s recently combined consumer and commercial marketing teams.
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Microsoft's Skype takeover receives regulatory go ahead
Mon, 10 Oct 2011
Microsoft’s proposed purchase of Skype has received the green light from the European Commission (EC), which claimed the deal would not unfairly impede competition.
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Microsoft’s Highfield to lead Johnston Press
Thu, 28 Jul 2011
Microsoft UK’s consumer head Ashley Highfield is to join Johnston Press as CEO, replacing outgoing chief exec John Fry.
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Yell partners with Microsoft to broaden digital offer
Wed, 13 Jul 2011
Yellow Pages owner Yell Group has formed a global alliance with Microsoft to broaden its digital offering to small to medium-sized companies.
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Windows Phone makes apps its USP to rival Apple and Android
Tue, 5 Jul 2011
Microsoft is to focus on strengthening its apps marketplace to try to establish a leadership position for Windows Phone against Apple and Android in the mobile space.
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Microsoft and Baidu partner to take on Google
Tue, 5 Jul 2011
Microsoft has formed an alliance with Baidu, the biggest search engine in China, to provide English language search results as it bids to boost Bing’s position against Google internationally.
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Microsoft Office moves to cloud to take on Google Apps
Tue, 28 Jun 2011
Microsoft has placed its Office software in the cloud in a bid to ward off Google’s advances in the online email, spreadsheet and word processing space.
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Nokia denies Microsoft takeover rumours
Thu, 2 Jun 2011
Nokia has refuted speculation that it is to be bought by Microsoft, according to reports.
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As one door closes, another opens window of real-time opportunity
Wed, 1 Jun 2011
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Confused.com takes on Microsoft with personal finance tool
Wed, 25 May 2011
Price comparison site Confused.com is readying the launch of a free personal finance tool that the company says will “take on Microsoft Money”.
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Cutting through the hype
Digital Strategy Supplement - May 2011
Digital marketing is in a constant state of flux; the next wave of techniques and technologies appear before you’ve even had time to evaluate the last. So, to help you keep your strategy out in front, we’ve asked new media age’s experts in display, mobile, search and social media to cutthrough the jargon and pick out the crucial developments for success…
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Microsoft and Facebook strengthen search partnership
Tue, 17 May 2011
Microsoft has further integrated with Facebook, using data from the social network within its search engine Bing.
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The most valuable brands in the world
12 May 2011
We scrutinise BrandZ’s top 100 list
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Microsoft confirms Skype acquisition
Tue, 10 May 2011
Microsoft has confirmed its intention to acquire internet telephone service Skype in a deal worth $8.5bn (£5.2bn).
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Microsoft nears Skype takeover deal
Tue, 10 May 2011
Microsoft is poised to buy internet phone service Skype in a deal worth over $8bn (£4.9bn), according to reports.
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Marketing Academy unveils second year of future leaders
Tue, 10 May 2011
Potential marketing leaders of tomorrow have been selected for the second year of The Marketing Hall of Legends’ (MHL) intensive coaching and mentoring scheme, The Marketing Academy.
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Microsoft and RIM announce search alliance
Wed, 4 May 2011
BlackBerry maker RIM has chosen Bing over Google in the second high-profile mobile alliance struck by Microsoft this year.
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Android dominates iPhone in Europe
Mon, 18 Apr 2011
Google mobile operating system (OS) Android has continued to steal share from Apple and Nokia’s platforms to bolster its position as the leading smartphone OS in the UK.
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Google algorithm update downgrades Microsoft
Fri, 15 Apr 2011
Google has ramped up its rivalry with Microsoft by knocking the latter’s price comparison and reviews site Ciao down the search rankings in its latest algorithm update.
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Bing takes location-based ads Street Side
Fri, 15 Apr 2011
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Bing jumps to 30% of US search market
Tue, 12 Apr 2011
The share of the US search market commanded by Bing-powered search engines has exceeded 30% for the first time since Microsoft forged its search alliance with Yahoo.
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Commodore 64 returns
Mon, 11 Apr 2011
Retro video games system the Commodore 64 is set to make a return running on the Microsoft Windows 7 operating system.
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Microsoft names chief marketer
Thu, 7 Apr 2011
Microsoft has appointed Chris Capossela to head a new business unit responsible for marketing and service development across its entire product range.
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Toyota partners with Microsoft
Thu, 7 Apr 2011
Toyota drivers will be able to access internet-based services in their vehicles following a partnership with Microsoft.
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Microsoft hires BBC News' Clifton to head MSN content
Wed, 6 Apr 2011
Microsoft has appointed ex-BBC News editor Pete Clifton as executive producer for MSN UK as part of its bid to rival mainstream news outlets.
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Apple to lose marketing chief
Fri, 1 Apr 2011
Apple’s VP of marketing communications Allison Johnson is leaving the company after six years in the role.
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Sky agrees first product placement deal with Xbox
Thu, 31 Mar 2011
Sky and Microsoft have signed a product placement deal that will see the Kinect for Xbox 360 game appear in its sports panel show A League of Their Own.
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Microsoft loses global marketing chief
Thu, 31 Mar 2011
Microsoft’s head of global marketing Mich Matthews is thought to be leaving the technology company after 22 years.
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Is the search about to get less strenuous?
Digital Strategy Supplement - March 2011
Will the Search Alliance of search engine minnows Yahoo! and Bing be enough to kick-start a marketing migration away from big fish Google?
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Bing launches Deals service to compete with Google
Fri, 4 Mar 2011
Microsoft’s Bing search engine is launching a new local deals service to compete against Google Offers, Yahoo Local Offers and other social shopping websites.
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Xbox can’t get Kylie Minogue out of its head
Fri, 18 Feb 2011
Microsoft Xbox 360’s Kinect game Dance Central is to be the headline sponsor of Kylie Minogue’s upcoming 35 date European tour.
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Nokia to partner with Microsoft under new structure
Fri, 11 Feb 2011
Nokia has teamed up with Microsoft to develop a smartphone to take on Google and Apple as part of an overhaul of the Finnish mobile company’s business strategy.
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Google accuses Microsoft of copying its search results
Wed, 2 Feb 2011
Google has accused Microsoft of copying its search results, saying the company is “cheating” in its development of Bing.
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Kinect boosts Microsoft
Fri, 28 Jan 2011
Microsoft profit growth was sluggish in the fourth quarter of 2010 as strong sales of Kinect failed to offset poor uptake of its Windows 7 operating system.
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To Bing? Or not to Bing? That is the search marketers’ question
Tue, 18 Jan 2011
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Firefox overtakes Internet Explorer as top European browser
Wed, 5 Jan 2011
Microsoft’s Internet Explorer has lost its place for the first time as the most widely used browser in Europe to Mozilla’s Firefox.
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Microsoft launches ‘hands-free’ gaming
Wed, 10 Nov 2010
Microsoft has launched the new XBox Kinect gaming system today (10 November), which has been described by some observers as the biggest innovation in gaming since the launch of the Wii.
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Microsoft to amplify its partnership with Global
Wed, 20 Oct 2010
Microsoft has stepped up it partnership with Global Radio and will promote its portfolio of products across all the radio group’s stations.
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Google mobile search bigger than Bing online
Mon, 18 Oct 2010
Mobile search on Google grew 76% during the first three quarters of 2010 and overtook Bing in terms search volume, according to research from digital agency Latitude.
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AOL linked to Yahoo takeover bid
Fri, 15 Oct 2010
Yahoo is said to be the target of a takeover bid by AOL and a private equity group.
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Bing and Facebook tighten relationship with social results
Thu, 14 Oct 2010
Bing search results are to include links recommended by Facebook friends, following a partnership announced between the social network and Microsoft.
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Microsoft appoints Bresseel as first VP for global marketing
Wed, 13 Oct 2010
Microsoft Advertising has appointed Marc Bresseel as its first VP for global marketing, part of a restructuring of its global trade marketing team.
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Google's share of US search spend up despite Yahoo/Bing integration
Tue, 12 Oct 2010
Google’s share of US search spend increased in the third quarter of the year, despite the merger of Yahoo’s and Microsoft’s search platforms.
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Microsoft takes on Google and Apple with Windows 7 phones
Mon, 11 Oct 2010
Microsoft is taking on Google and Apple with the launch of seven new handsets which use its Windows 7 operating system.
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Q+A with Microsoft's head of advertising Carolyn Everson
Mon, 11 Oct 2010
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Microsoft turns up the volume with Zune
Tue, 21 Sep 2010
Microsoft is taking on the likes of iTunes and Spotify with the expansion of its music and video service, Zune.
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Former Microsoft chief marketer named CEO of Final Fantasy maker
Wed, 15 Sep 2010
Microsoft’s former consumer marketing chief in the UK, Mike Fischer has resurfaced as president and chief executive of gaming company Square Enix.
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Nokia hires Microsoft exec as CEO to drive “renewal”
Fri, 10 Sep 2010
Nokia has appointed Microsoft executive Stephen Elop to the role of president and chief executive in a bid to realise its “full potential” as the telecommunications company looks to play catch up with rivals Apple and HTC in the smart phone market.
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Microsoft appoints Samsung’s Martin-Cruz as UK CMO
Wed, 8 Sep 2010
Microsoft has appointed Samsung’s top European marketer Mikah Martin-Cruz as chief marketing officer for its UK consumer and online division.
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Windows 7 boosts Microsoft profits by 48%
Fri, 23 Jul 2010
Microsoft has reported a 48% increase in profits of $4.52bn (£2.96bn) for the three months between April and June.
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Microsoft to offer app developers financial incentives
Fri, 16 Jul 2010
Microsoft will offer financial incentives to mobile developers producing apps for its Windows Phone 7 operating system in a bid to close the gap on market leaders Apple and Google.
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Microsoft focuses on parents to boost Office 2010 sales
Thu, 15 Jul 2010
Microsoft is to focus on parents and children in its summer campaign for Office 2010, amid claims that sales of the software suite have been “disappointing” since its launch a month ago.
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Burger King partners with Microsoft to launch futuristic games
Tue, 29 Jun 2010
Burger King is partnering with Microsoft to target children and offer a free toy in Kiddie Meals that will also act as a virtual toy within Xbox games. The physical toys will come with a tag, which is used to scan the toy into an Xbox Kinect game called Kinectimals. The launch is expected before Christmas this year.
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Chevrolet offers in-game test drives on Microsoft Kinect console
Thu, 24 Jun 2010
CANNES: Chevrolet will kick-start a digital campaign to promote its new electric vehicle by prompting users to take a virtual test drive on the Microsoft Kinect games console.
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Microsoft sees profits soar 35%
Fri, 23 Apr 2010
Microsoft has reported a 35% increase in profits for the first three months of 2010, buoyed by increasing sales of Windows 7 which has been backed by a multi-million pound “I’m a PC” advertising push.
