Mobile World Congress 2013
Top 3 marketing takeaways from MWC
Although mobile manufacturers are moving their PR focus away from MWC and launching their flagship devices at their own purpose-built events, there was plenty of big brand activity and emerging trends to catch the eye of the global marketers in attendance.
Shazam bolsters sales team to meet ad demand
MWC: Soon viewers will be able to Shazam any TV ad, given the level of demand from brands, the app developer says.
The world has gone mobile, so why is m-commerce lagging?
Mobile’s share of web traffic is nearing par with desktop but m-commerce transactions still behind.
Mobile operators to extend Weve outside Europe
MWC: Orange tells Marketing Week carriers will soon announce a new mobile marketing and payment joint venture.
IHG to enhance guests' stays with mobile
MWC: Hotelier is attempting to link its loyalty programme with mobile for guests to redeem physical goods on their stay.
Brands becoming more important than specs in mobile
MWC: Mobile manufacturers are making messages more customer-centric than tech-focused.
BlackBerry steps up 'real time marketing'
MWC: Brand is ‘noticeably moving the dials’ in its marketing based on live analytics - and there are signs of early success.
Ford bids to boost appeal with women
MWC: Car manufacturer launches tech training days with influential women as it looks to refine its messaging to female drivers.
Coke unveils plan to reach 'every hand with a mobile phone'
MWC: Six billion global mobile owners will be targeted to boost daily servings beyond 1.8bn.
Nokia looks to price to regain market share
MWC: Nokia brings high-end features to more ‘affordable’ Lumia handsets.
Huawei bids to become 'top 100 global brand'
MWC: Chinese smartphone maker looks to boost profile with ‘make it possible’ campaign.
Mobile World Congress 2012
Video: NFC means more than just paymentsVideo
MWC: Nokia shows Marketing Week how NFC technology can go beyond mobile payments and how this benefits brands.
Mobile World Congress roundup: the key marketing takeaways
Mobile and marketing more aligned than ever before.
British Gas exec berates energy industry’s “lack of innovation”
Head of connected homes calls on mobile industry to help drive innovation in the utilities sector
Visa plans rapid roll out of mobile payments
MWC: ‘People born in the past five years will never have a traditional wallet,’ says Visa president.
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Groupon uses mobile for future growth
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Q&A: Fujitsu product marketing director James Maynard
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Arsenal eyes location-based partner offers
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eBay to push users in-store via mobile
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BlackBerry readies ‘biggest ever’ marketing campaign for BB10
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Nokia reveals ‘chapter two’ of new strategy
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Telefónica Digital to drive open mobile web standards
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Five marketing highlights at MWC 2012
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Collaboration key to greater connectivity
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Orange could replace dial tones with ads
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Motorola to ‘up the volume’ on social media
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Mobile operators agree to new app privacy rules
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Everything Everywhere eyes 4G services by year end
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Vodafone and Visa forge NFC partnership
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HTC pins turnaround hopes on flagship 'One'
