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Lara O'Reilly

Top 3 marketing takeaways from MWC

Fri, 1 Mar 2013 | By Lara O'Reilly

Although mobile manufacturers are moving their PR focus away from MWC and launching their flagship devices at their own purpose-built events, there was plenty of big brand activity and emerging trends to catch the eye of the global marketers in attendance.

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Shazam bolsters sales team to meet ad demand

Thu, 28 Feb 2013 | By Lara O'Reilly

MWC: Soon viewers will be able to Shazam any TV ad, given the level of demand from brands, the app developer says.

ronan

The world has gone mobile, so why is m-commerce lagging?

Thu, 28 Feb 2013 | By Ronan Shields

Mobile’s share of web traffic is nearing par with desktop but m-commerce transactions still behind.

Orange

Mobile operators to extend Weve outside Europe

Wed, 27 Feb 2013 | By Lara O'Reilly

MWC: Orange tells Marketing Week carriers will soon announce a new mobile marketing and payment joint venture.

IHG

IHG to enhance guests' stays with mobile

Wed, 27 Feb 2013 | By Lara O'Reilly

MWC: Hotelier is attempting to link its loyalty programme with mobile for guests to redeem physical goods on their stay.

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Brands becoming more important than specs in mobile

Wed, 27 Feb 2013 | By Lara O'Reilly

MWC: Mobile manufacturers are making messages more customer-centric than tech-focused.

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BlackBerry steps up 'real time marketing'

Tue, 26 Feb 2013 | By Lara O'Reilly

MWC: Brand is ‘noticeably moving the dials’ in its marketing based on live analytics - and there are signs of early success.

Ford

Ford bids to boost appeal with women

Tue, 26 Feb 2013 | By Lara O'Reilly

MWC: Car manufacturer launches tech training days with influential women as it looks to refine its messaging to female drivers.

CocaCola

Coke unveils plan to reach 'every hand with a mobile phone'

Tue, 26 Feb 2013 | By Lara O'Reilly

MWC: Six billion global mobile owners will be targeted to boost daily servings beyond 1.8bn.

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Nokia looks to price to regain market share

Mon, 25 Feb 2013 | By Lara O'Reilly

MWC: Nokia brings high-end features to more ‘affordable’ Lumia handsets.

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Huawei bids to become 'top 100 global brand'

Mon, 25 Feb 2013 | By Lara O'Reilly

MWC: Chinese smartphone maker looks to boost profile with ‘make it possible’ campaign.

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