Mobile World Congress 2013
Although mobile manufacturers are moving their PR focus away from MWC and launching their flagship devices at their own purpose-built events, there was plenty of big brand activity and emerging trends to catch the eye of the global marketers in attendance.
MWC: Soon viewers will be able to Shazam any TV ad, given the level of demand from brands, the app developer says.
Mobile’s share of web traffic is nearing par with desktop but m-commerce transactions still behind.
MWC: Orange tells Marketing Week carriers will soon announce a new mobile marketing and payment joint venture.
MWC: Hotelier is attempting to link its loyalty programme with mobile for guests to redeem physical goods on their stay.
MWC: Mobile manufacturers are making messages more customer-centric than tech-focused.
MWC: Brand is ‘noticeably moving the dials’ in its marketing based on live analytics - and there are signs of early success.
MWC: Car manufacturer launches tech training days with influential women as it looks to refine its messaging to female drivers.
MWC: Six billion global mobile owners will be targeted to boost daily servings beyond 1.8bn.
MWC: Nokia brings high-end features to more ‘affordable’ Lumia handsets.
MWC: Chinese smartphone maker looks to boost profile with ‘make it possible’ campaign.
Mobile World Congress 2012
MWC: Nokia shows Marketing Week how NFC technology can go beyond mobile payments and how this benefits brands.
Mobile and marketing more aligned than ever before.
Head of connected homes calls on mobile industry to help drive innovation in the utilities sector
MWC: ‘People born in the past five years will never have a traditional wallet,’ says Visa president.