Mobile World Congress 2012
Video: NFC means more than just payments Video
MWC: Nokia shows Marketing Week how NFC technology can go beyond mobile payments and how this benefits brands.
Mobile World Congress roundup: the key marketing takeaways
Mobile and marketing more aligned than ever before.
British Gas exec berates energy industry’s “lack of innovation”
Head of connected homes calls on mobile industry to help drive innovation in the utilities sector
Visa plans rapid roll out of mobile payments
MWC: ‘People born in the past five years will never have a traditional wallet,’ says Visa president.
Groupon uses mobile for future growth
MWC: Over a quarter of the group-buying site’s US sales come via mobile.
Collaboration key to greater connectivity
MWC: Mobile brands use MWC to announce a raft of agreements with partners from outside the telecoms sector.
Q&A: Fujitsu product marketing director James Maynard
MWC: We catch up with Fujitsu’s James Maynard at Mobile World Congress ahead of the company’s launch of its tablets and smartphones outside of Asia.
Orange could replace dial tones with ads
MWC: Mobile operator to reward customers with credit for “hosting” ads on their ringback tones.
Arsenal eyes location-based partner offers
MWC: North London football club to offer fans contextual promotions, while Nokia explores “next phase” of location-based marketing.
Motorola to ‘up the volume’ on social media
MWC: Motorola plans to utilise YouTube to push its “Life Empowered” strategy.
eBay to push users in-store via mobile
MWC: eBay is moving into the offline retail sector by using mobile to drive footfall into bricks-and-mortar outlets.
Mobile operators agree to new app privacy rules
MWC: Telefónica, Orange and Vodafone agree to new guidelines to protect user privacy.
BlackBerry readies ‘biggest ever’ marketing campaign for BB10
MWC: BlackBerry readies biggest ever marketing campaign to coincide with launch of its BB10 OS, putting the past 12 months behind it.
Everything Everywhere eyes 4G services by year end
MWC: Mobile operator plans to launch 4G mobile internet services after seeing 150% growth in data usage on its network last year.
Nokia reveals ‘chapter two’ of new strategy
MWC: Next stage of brand overhaul to focus on co-creation.
Vodafone and Visa forge NFC partnership
MWC: Vodafone announces largest global mobile wallet tie-up.
Telefónica Digital to drive open mobile web standards
MWC: O2 parent company has teamed up with Mozilla to create Open Web Devices platform.
HTC pins turnaround hopes on flagship 'One'
MWC: Taiwanese company pins hopes on One range to repeat success of Desire.
Five marketing highlights at MWC 2012
Five things marketers should watch out for at Mobile World Congress.
