M&S Christmas ad accused of sexism

Readers' comments (6)

• someone from the real world | Wed, 18 Nov 2009 1:34 pm

  Some people have got nothing better to do with their time. The type of people who complain about this are the types that do their xmas shopping in the january sales. I think the advert is well executed, classy and festive.

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• Dawn Gibson | Wed, 18 Nov 2009 5:11 pm

  I love the advert, I'm a woman and I think it is excellent. These moaners have nothing better to do with their time and can't take a light hearted joke.
  More please M&S !

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• Anonymous | Thu, 19 Nov 2009 3:50 pm

  As the list which precedes this declaration includes such items as food, clothing, presents and things of that sort, to have the model Noemie Lenoir as the final 'cheeky' item on the list, dancing around a wooded grove, is to illuminate the unacceptable way that the female body is commodified in our consumerist society. I feel that while these offhand comments and references may not amount to much in themselves, they do amass and accumulate subconsciously even in the most the disinterested of viewers. This contributes towards an increasingly sexist arena where male-desire is a just rationale for such commodification and fetishisation of the female body.

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• Anonymous | Thu, 19 Nov 2009 6:40 pm

  Seriously some people need to get a sense of humour. I'm a female and I don't find the advert offensive at all. I wouldn't want to spend Christmas in any of those eight houses!

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• Richard | Fri, 20 Nov 2009 1:53 am

  Men have always fancied women since time began, and always will do. The feeling is also reciprocated. If this is to be denoted as sexist, then what is sexism to be defined as? Is it not the discrimination or devaluation based on a person's sex? This is clearly not happening in this case, the woman is ostentatiously admired. If we are then to beware of these "offhand comments and references" as mentioned in a previous post, should we not rather concern ourselves, or rather be more affected by the bigger issues which have a much larger impact on us as individuals? The comment made in this advert is completely innocent. To say the opposite is to state that the most inanimate of objects can also not be commented on in the same manner, lest it lead to a much worse scenario, i.e. wanton greed/theft, which of course is a greatly magnified end to a completely innocent statement.
  
  Carry on, M&S!

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• Sarah | Tue, 24 Nov 2009 0:02 am

  The woman in her underwear isn't offensive, but the term girl used to describe a person over 18 is.

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