FIFA 15 ad looks to make fans ‘feel the game’ Video

Fri, 12 Sep 2014 | By Lara O'Reilly

TV and digital ad plunges gamers into the heart of the virtual gameplay alongside ‘hero’ of the spot Leo Messi.

KFC launches ‘biggest’ campaign to introduce pulled chicken Video

Mon, 1 Sep 2014 | By Sebastian Joseph

KFC uses TV, print, outdoor and digital together for the first time to promote new menu addition.

Aquafresh introduces new brand Captain for £3m marketing push Video

Wed, 9 Jul 2014 | By Sarah Vizard

Campaign aims to find a way to engage with people beyond price and return everyday oral care market to growth. 

Tanqueray’s ‘sophisticated’ tonic to driving gin demand Video

Fri, 20 Jun 2014 | By Sebastian Joseph

Tanqueray marketer details multi-channel stargey  to exploit the gin bubble in the UK.

Housetrip unveils first TV ad Video

Fri, 2 May 2014

Housetrip, the house rental website targeting holiday-makers, launches debut TV campaign.

> Click here for more Ad Focus

Marketing Week Live 2014

What are the next big challenges marketers face? Video

Tue, 22 Jul 2014

Video: Senior marketers on the next wave of challenges.

Senior marketers on the value of mobile Video

Fri, 11 Jul 2014

Senior marketers at Marketing Week Live give their view on how they will work with mobile devices.

Peter Espersen, head of co-creation, LEGO, on “higher values” than just selling products Video

Mon, 30 Jun 2014

LEGO’s head of co-creation Peter Espersen talks about what creates success.

James Eder, co-founder, Student Beans, on developing consumer loyalty Video

Mon, 30 Jun 2014

James Eder talks about getting students involved with brands and building relationships.

> More from Marketing Week Live 2014

Engage Awards 2014

Video: Engage Awards 2014 judges on whether marketing needs to be represented in the boardroom Video

Thu, 5 Jun 2014

Engage Awards judges discuss whether marketing can influence business decisions without a boardroom seat.

Video: Engage Awards 2014 judges discuss budgets and media channels Video

Wed, 14 May 2014

Engage Awards judges discuss what trends are driving their choices of marketing channel.

Vision 100

Video: Adobe marketer Mark Phibbs on Marketing Week's Vision 100 Video

Fri, 13 Jun 2014

Adobe’s vice president of marketing EMEA Mark Phibbs on what makes a visionary marketer.

Vision 100 videos

Vision 100 videos: the big questions

Thu, 15 May 2014

Watch a selection of visionaries answer the big questions about their own careers and the state of marketing today.

> See the full Vision 100

Job of the Week

Boardroom CMO

Big data breaks into the boardroom Video

Thu, 7 Mar 2013

‘Big data’ is the number one item on the CEO’s agenda for 2013, and it’s up to marketers to ensure that its role is appreciated and understood. Marketing Week’s Data Strategy Award winners give their take on how to make that happen.

artscience304

Is marketing an art or a science? Video

Wed, 30 Jan 2013 | By Branwell Johnson

Data specialists discuss the age-old question and provide some unexpected answers.

ashley

Econsultancy outlines the key digital trends at MWL 2012 Video

Mon, 23 Jul 2012

Econsultancy founder Ashley Friedlein explains the key digital trends that are gaining momentum in this presentation on centre stage at Marketing Week Live 2012.

Chris Taylor

Lexus looks to digital platforms to capture customers Video

Fri, 20 Jul 2012

Learn how Lexus overhauled its website to create an immersive customer experience in this presentation by Chris Taylor, European communications chief for the car marque, at Marketing Week Live 2012.

Secret Marketer

The Secret Marketer shares his insights at MW Live Video

Thu, 19 Jul 2012

Marketing Week’s own Secret Marketer steps out of the shadows (partially) to explain what he’s learnt in his long career and field questions on centre stage at Marketing Week Live 2012.

> Click here for more Viewpoint

Interview

keith-barr-ihg-2014-video-304

IHG's Keith Barr on his global marketing challenges Video

Wed, 19 Mar 2014

As part of an exclusive profile, chief commercial officer of InterContinental Hotels Group, Keith Barr, tells Marketing Week about the changes he’s implemented since becoming CCO and why IHG is a global brand with local relevance. 

DS-winners-vids-2014-304

Video: Data Strategy Awards winners on key trends Video

Fri, 14 Feb 2014

Data Strategy Awards winners highlight the key trends they expect to emerge in data insight this year.

Anna Watkins

Video: Guardian Labs pitches “open ideas” content marketing Video

Thu, 13 Feb 2014 | By Lara O'Reilly

Anna Watkins, managing director of Guardian Labs, on its “open ideas” approach to content marketing. 

Data-strategy-winners-vid1-2014-304

Video: Data Strategy Awards winners celebrate Video

Tue, 11 Feb 2014

Winners at the Data Strategy Awards explain what carrying off an award means to their business.

andy-dellbridge-nationwide-2014-304

Video: Nationwide customer contact chief on data overload Video

Wed, 5 Feb 2014

Nationwide’s Andy Dellbridge on ‘small data’ and recruiting fresh talent.

> Click here for more Interview

Top Jobs

social+media Facebook Twitter LinkedIn knowledge+bank