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The calibre of entries to our Engage Awards just keeps on rising
By the time you read this the streamers will have drifted to the floor, glasses will have been tidied up…
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Latest News
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Featured
Sony turns up PS4 marketing to counter Xbox One
Online executions comes as Microsoft unveils Xbox One, ‘teases’ over PS4.
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Opinion
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Latest opinion
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Latest from Mark Ritson
The gloves are off: the rise of anti-marketing
Even your employees and service model can be used in the cause of anti-marketing. ‘Service brand sabotage’ is a major issue for banks.
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Trends
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What we like
Social media: Mission not impossible in virtual world
Brands have a greater chance of achieving better results on social media if they target the most active users.
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In Depth Digital
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Latest Digital News
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Featured
'Noise on social leading to consumer apathy'
Top digital marketers warn focusing too much on response rates, misusing data and bombarding consumers with content will drive them away from big social channels.
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Strategies & Tactics
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Featured
Data vs creativity
The growing importance of data is being accused of stifling creativity, as more decisions are made on the basis of numbers and insight rather than allowing original ideas to flow freely.
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Get Involved
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Adjusting to the multi-screen age
Brands are working hard to keep up with the changing digital universe. Marketing Week and Sky IQ bring together dynamic marketers to talk about the future of TV advertising.
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Jobs
Friday, 24 May 2013
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Ad Focus
Volvo teams up with Swedish House Mafia Video
Volvo has teamed up with Swedish House Mafia as part of its efforts to ramp up the brand’s association with Scandinavian design and lifestyle.
Stella Artois gives Cidre brand cinematic verve Video
Brewer ropes in critically acclaimed director Wim Wenders to create the latest advert for its Cidre brand.
Army launches TV push for young recruits Video
Government says campaign aims to dispel the misconception that the Army is not hiring.
David Beckham: a history in ads Video
Signing Golden Balls was like striking gold for brands across the globe, we roll back the years through some of his most memorable commercial appearances.
Share a Coke campaign moves to TV Video
Coca-Cola unveils TV ad to support its biggest ever UK summer marketing campaign that sees it swap its branding with consumers’ names on pack.
Job of the Week
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Global Insight Manager
Ball & Hoolahan -
Product Marketing Manager
Michael Page Marketing -
Digital Marketing Specialist
Ingredion -
Global Product Manager
Evans Taylor -
Marketing Manager
Burford Capital (UK) Limited
RSS feed for Viewpoint
Viewpoint
Big data breaks into the boardroom Video
‘Big data’ is the number one item on the CEO’s agenda for 2013, and it’s up to marketers to ensure that its role is appreciated and understood. Marketing Week’s Data Strategy Award winners give their take on how to make that happen.
Is marketing an art or a science? Video
Data specialists discuss the age-old question and provide some unexpected answers.
Econsultancy outlines the key digital trends at MWL 2012 Video
Econsultancy founder Ashley Friedlein explains the key digital trends that are gaining momentum in this presentation on centre stage at Marketing Week Live 2012.
Lexus looks to digital platforms to capture customers Video
Learn how Lexus overhauled its website to create an immersive customer experience in this presentation by Chris Taylor, European communications chief for the car marque, at Marketing Week Live 2012.
The Secret Marketer shares his insights at MW Live Video
Marketing Week’s own Secret Marketer steps out of the shadows (partially) to explain what he’s learnt in his long career and field questions on centre stage at Marketing Week Live 2012.
Interview
Marketing Academy graduates 2013 on what makes the modern marketer Video
And striking the right balance between data and creativity.
Top marketers on what makes a modern marketer Video
Senior marketers from Aviva, Microsoft and Sainsbury’s share their experiences.
Marketing Academy scholars on data vs creativity Video
How important is it to retain creativity when data-driven insight is becoming more prevalent?
Marketing Academy scholars discuss qualities needed by modern marketers Video
We ask this year’s new scholars at The Marketing Academy what qualities they think it takes to be a modern marketer.
Marketing Academy Scholars reveal best advice Video
Watch the new scholars at The Marketing Academy share the best marketing advice they’ve been given.
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