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Why the BBC is our brand of the year
Congratulations to the BBC, which scooped this year’s top prize at the Marketing Week Engage Awards 2012. The corporation won…
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Featured
Marketers need more data from Facebook
Facebook has convinced investors of its potential but it still has work to do to convince some marketers of its long-term worth.
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Opinion
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Latest opinion
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Latest from Mark Ritson
Facebook’s $104bn bubble is set to burst
‘Facebook started trading 70 times its past year’s earnings; even WPP only trades at 12 times its earnings’
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Trends
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What we like
Sponsors eye 2012 legacies
Cisco, Coca-Cola and EDF Energy claim London 2012 sponsorship can deliver long-term social value.
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Strategies & Tactics
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Shining on the small screen
With emails flooding peoples’ smartphone inboxes, brands need to think about the best way to cut through the distractions facing mobile users and grab their attention.
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Engage Awards 2012: Rising Star shortlist showcase
Profiles of our talented Rising Star award shortlist.
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Marketing Jobs
Wednesday, 23 May 2012
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Ad Focus
Coca-Cola kicks off Euro 2012 activity Video
TV spot features man so passionate about football he transforms into a giant red and white bird mascot.
Pepsi teams up with Nicki Minaj for global ad Video
Pepsi teams up with RnB singer for debut TV spot under its ‘Live for Now’ music campaign.
Paddy Power spoofs goal-line technology Video
Bookmaker makes claim for “goal line technology” at this year’s UEFA European Championship with YouTube campaign.
McDonald’s promotes America-themed menu Video
Fast food chain visits ‘quintessential’ British town to promote its annual ‘Great Tastes of America’ menu promotion.
Harvey the dog returns in Thinkbox TV ad Video
Thinkbox will attempt to convey the “emotional power” TV can bring to brands in its latest campaign starring brand ambassador Harvey the dog.
Job of the Week
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Marketing Manager
Ball & Hoolahan -
Group Brand Manager: Lucozade Sport
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ONLINE COMMUNICATIONS MANAGER
Angus Steakhouse -
Head of Sales
Ayima Search Marketing -
Marketing Professional
PGS
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Viewpoint
Video Viewpoint: Brands and behaviour change Video
Rosie Baker analyses the struggles brands face when trying to change consumer behaviour, especially with regards to sustainabilty, citing recent activity by Unilever and Marks & Spencer. Watch it here.
Video Viewpoint: Branded content Video
Seb Joseph discusses what brands need to do to make the best of branded content.
Video Viewpoint: Clarks Video
MaryLou Costa gives us her opinion on the shoe brand’s change in direction
Video viewpoint: What next for the magazine sector? Video
Hear what reporter Lara O’Reilly has to say following the latest ABC figures
Interview
Video: The Marketing Academy 2012 Video
Marketing Week spoke to mentors and scholars past and present at The Marketing Academy gala party on Monday (14 May). See what they had to say about the state of marketing industry and what they have learned from the scheme and each other.
Q&A: Steve Sharp, M&S marketing director Video
M&S marketing director Steve Sharp talks to Marketing Week about the launch of its ‘shwopping’ sustainable fashion initiative, the challenge of changing consumer behaviour and balancing long term responsible business with short term sales and profit growth.
Q&A: Keith Weed, Unilever Video
Unilever’s chief marketing and communications officer, Keith Weed, answers three quick questions about the company’s Sustainable Living Plan one year since its launch.
Q&A: Nathan Homer from P&G Video
P&G’s Olympics and Paralympics project director Nathan Homer talks exclusively to Marketing Week about the launch of their global Olympics campaign.
Video: Q&A with Gibson Guitar CEO Video
Gibson Guitar chairman and chief executive Henry Juszkiewicz talks to us about keeping the iconic brand relevant.
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