MySingleFriend kicks off six degrees of separation
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Dating site MySingleFriend has kicked off an ad campaign which highlights the existing social connections between its members.
MySingleFriend has adopted the tagline “six degrees of separation” for the campaign.
The display campaign, developed in-house, is running across a range of music and news sites as well as social networks.
Nick Lisher, strategy director for mysinglefriend.com, said the campaign had been launched in response to an increase in the level of offline activities its members are organising. “As joining mysinglefriend.com is a collaborative process, often involving groups of single people, our site is well suited for organising, say, a group tobogganing date,” he said.
This story first appeared on newmediaage.co.uk
