Nectar links up with fitness device
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Loyalty scheme Nectar has linked up with health and well being company Fitbug to offer points for customers pursuing a healthier lifestyle.
Fitbug offers personal health and well-being services by combining a small gadget called The Bug with web technology to record daily activity and healthy eating. The pocket-sized Bug is carried around by the user.
Nectar collectors can now earn points as a reward for physical activity and eating a healthy diet. For instance, users earn one Nectar point for making between 6,000 to 9,999 steps per day.
The Nectar-branded Fitbug will be promoted by the Canadian-owned company via a range of channels, including the Nectar website.
Nectar managing director Jan-Pieter Lips says: “A young, innovative company like Fitbug is an exciting and innovative addition to the Nectar portfolio.”
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Readers' comments (2)
Vanessa | Tue, 12 Jan 2010 5:18 pm
While this is a good incentive for people to become more active, so they may have get more discounts on their shopping, one measly point for around 10,000 steps is nothing! Most people who work full time struggle to achieve the recommended 8-10,000 steps a day due to sheer time constraints. Surely, a day's worth of exercise is worth more than one nectar point!
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Anonymous | Thu, 21 Jan 2010 8:44 am
Hey Vanessa - I just checked out the Fitbug site and you can earn loads more than 1-point a day! See: http://www.fitbug.com/nectar
You can actually earn up to 10 pointes per day plus more for logging food and bonus points for doing well all week.
I'm a Fitbug member already and think this is a great addition to their service.
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