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Tesco bans sweets and chocolates from the checkout

Thu, 22 May 2014

Morrisons also limiting sales, while Asda and Sainsbury’s will not change current strategy.

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Sponsors aim for ‘meaningful’ real-time marketing for Champions League final Video

Tue, 20 May 2014 | By Sebastian Joseph

Ford, Heineken and Adidas seek integrated real-time campaigns.

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The 5 mistakes marketers make that prevent them from becoming leaders

Tue, 20 May 2014 | By Lara O'Reilly

But marketing leaders speaking at The Marketing Academy’s inaugural conference outlined the remedies too.

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FA reveals plan to monetise its digital assets

Thu, 3 Apr 2014 | By Sebastian Joseph

Football chiefs ramp up efforts to commercialise online chatter and create additional value for sponsors.

> More Mobile World Congress 2014 coverage here

Data Strategy Awards 2014

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Video: Data Strategy Awards winners on boardroom recognition Video

Tue, 4 Mar 2014

Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.

> more data strategy awards 2014

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As Amazon turns 20 it must not lose sight of what is most important: its brand

Thu, 24 Jul 2014 | By Sarah Vizard

Retailer’s brand image has taken a hit in recent years.

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Client-agency relationships need a little insight

Wed, 23 Jul 2014 | By Mindi Chahal

Agencies can reap the benefits of research and insight to ward off marketer concerns.

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Three lessons from Aldi's founder for today's brands

Wed, 23 Jul 2014 | By Ruth Mortimer

Tesco’s new CEO faces a huge challenge - can he be as ruthlessly focused as Aldi is on its business?

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Are you on brand when appearing on camera?

Wed, 23 Jul 2014 | By Secret Marketer

While dozens scrutinise your scripts and memos before sign off, what about your visual image?

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Retail suffers new tech threats as Amazon turns 20

Tue, 22 Jul 2014 | By Michael Barnett

Image recognition and ’internet of things’ compound showrooming pains.

Branwell Johnson

DM – transparency and targeting to be the watchword

Mon, 21 Jul 2014 | By Branwell Johnson

The latest information Commissioners Report sadly gives direct marketing a “D” for effort.

> Click here for more Viewpoints

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E.ON sharpens digital strategy to gain customer-focused edge

Wed, 23 Jul 2014 | By Sebastian Joseph

User experience, mobile, data and social media at the core of strategy.

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Nokia losses underline Microsoft’s decision to slim down phone division

Wed, 23 Jul 2014 | By Lara O'Reilly

Microsoft, which recently announced its biggest ever round of job cuts, reported a 7 per cent drop in profits in the last quarter.

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McDonald’s set to ramp up personalised experiences

Wed, 23 Jul 2014 | By Sebastian Joseph

McDonald’s backs digital investments to drive growth as its sales once again miss analysts’ expectations.

Captain Morgan

Captain Morgan Facebook ad banned for implying alcohol can overcome boredom

Wed, 23 Jul 2014 | By Sebastian Joseph

Diageo rapped for implying alcohol is capable of changing mood.

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Share a Coke and World Cup marketing fail to lift Coca-Cola profits

Tue, 22 Jul 2014 | By Lara O'Reilly

A spike in marketing costs and a lack of consumer demand for fizzy drinks saw Coke miss analysts’ estimates in its second quarter.

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‘CMOs and CIOs collaborating better than ever before’

Tue, 22 Jul 2014 | By Lara O'Reilly

But study finds there is still a worrying disconnect between the two divisions, preventing companies from becoming truly digital.

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Mondelez adopts global marketing structure to boost biscuit brands Video

Tue, 22 Jul 2014 | By Sebastian Joseph

Mondelez details marketing plan to give brands such as Oreo and Ritz the same level of cut through as Cadbury.

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Premier Foods to double marketing spend to spur sales

Tue, 22 Jul 2014 | By Sarah Vizard

Marketing blitz includes first major campaign for Homepride in 10 years and Mr Kipling relaunch.

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McLaren and Lotus pull away from F1 elitism to drive revenues Video

Tue, 22 Jul 2014 | By Sebastian Joseph

Formula One teams look to eschew the exclusive nature of the sport to make their brands and sponsors more accessible to fans.

Orange is the New Black

Netflix’s ‘biggest content marketing push to date’ spurs revenues

Tue, 22 Jul 2014 | By Lara O'Reilly

Marketing efforts for Orange is the New Black helped boost second quarter revenues by 37%.

Unilever

Unilever appoints marketer Alan Jope as new personal care president

Mon, 21 Jul 2014 | By Sarah Vizard

Jope replaces David Lewis who is taking over as Tesco chief executive in October.

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Nissan preps global campaign to unite football sponsorships

Mon, 21 Jul 2014 | By Sebastian Joseph

Campaign to push the ‘innovation and excitement’ Nissan shares with its sponsored football properties.

> Click here for more News