Lingerie business creates more personalised journeys for their most valuable customers.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Marketers raise concerns that several Cineworld cinemas are keeping lights up during ad breaks, potentially impacting engagement with their campaigns.
Bank continues recuperation in wake of financial problems and staff scandals.
Instagram hands advertisers instant access to data about how well their posts are performing.
McDonald’s staffing senior digital global team to lead changes.
United’s regional deals accounted for 60% of the localised sponsorships banked by Europe’s top clubs last season.
Tesco’s plan to be a FMCG player was once seen as key but there is little mention three-years on.
Morrisons also limiting sales, while Asda and Sainsbury’s will not change current strategy.
Ford, Heineken and Adidas seek integrated real-time campaigns.
But marketing leaders speaking at The Marketing Academy’s inaugural conference outlined the remedies too.
Football chiefs ramp up efforts to commercialise online chatter and create additional value for sponsors.
Data Strategy Awards 2014
Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.
Fundraising stunt should serve as a template for future campaigns.
Using a well-worn line will not provide stand out.
A plucky young graduate has made headlines begging for a career in marketing. Let’s help.
Brands need to think about how they are gathering insight across devices.
Content marketers should make sure they build “trust” cues into blogs.
Students are not taking the “right” A levels to be marketers – but does it matter?