Tesco bans sweets and chocolates from the checkout

Thu, 22 May 2014

Morrisons also limiting sales, while Asda and Sainsbury’s will not change current strategy.


Sponsors aim for ‘meaningful’ real-time marketing for Champions League final Video

Tue, 20 May 2014 | By Sebastian Joseph

Ford, Heineken and Adidas seek integrated real-time campaigns.

Andy Duncan Camelot

The 5 mistakes marketers make that prevent them from becoming leaders

Tue, 20 May 2014 | By Lara O'Reilly

But marketing leaders speaking at The Marketing Academy’s inaugural conference outlined the remedies too.

Nike England Home kit launch 2014

FA reveals plan to monetise its digital assets

Thu, 3 Apr 2014 | By Sebastian Joseph

Football chiefs ramp up efforts to commercialise online chatter and create additional value for sponsors.

> More Mobile World Congress 2014 coverage here

Data Strategy Awards 2014



Video: Data Strategy Awards winners on boardroom recognition Video

Tue, 4 Mar 2014

Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.

> more data strategy awards 2014

Lara O'Reilly 654 400

Twitter: keep your analytics for brands only

Fri, 29 Aug 2014 | By Lara O'Reilly

Opening up the analytics dashboard to everyone cheapens its value.

Sarah Vizard 654 400

Lidl’s £20m statement of intent

Thu, 28 Aug 2014 | By Sarah Vizard

The launch of its first brand campaign proves Lidl wants to be seen as a supermarket, not just a discounter.

Mindi Chahal

Social media based real-time analytics are a force for good

Wed, 27 Aug 2014 | By Mindi Chahal

Real-time insight is an important step in becoming more relevant to consumers.

Jonathan Bacon 654 400

Data teams must wise up to wearables

Tue, 26 Aug 2014 | By Jonathan Bacon

Brands should prepare for an explosion of ‘quantified self’ data.

The Secret Marketer 401 245

The recession's impact on marketing is permanent

Tue, 26 Aug 2014 | By Secret Marketer

Customers are now more demanding and marketers need to work harder to gain and retain their custom.

Sebastian Joseph 654 400

The test for the ALS Association is exploiting the ice bucket challenge buzz Video

Fri, 22 Aug 2014 | By Sebastian Joseph

Fundraising stunt should serve as a template for future campaigns.

> Click here for more Viewpoints

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tesco 2014 304

Tesco slashes profit forecast again as brand battered

Fri, 29 Aug 2014 | By Sarah Vizard

Supermarket parachutes new boss in a month early as perceptions of the brand plummet.


Lucky Strike owner promotes Andrew Gray to top marketing job

Fri, 29 Aug 2014 | Updated: Fri, 29 Aug 2014 | By Russell Parsons

Gray takes on global marketing director job ahead of further restrictions. 


Diageo preps global charge to compete with Burberry and Tiffany luxury elite Video

Fri, 29 Aug 2014 | By Sebastian Joseph

Diageo wants luxury brands to yield 20 per cent of total revenue by 2020.


McDonald’s celebrates 40 years in UK with nationwide campaign Video

Thu, 28 Aug 2014 | By Sebastian Joseph

McDonald’s looks to remind people it has been in the background of many moments in their lives. 


Hovis forms partnership with Diageo marketing veteran Philip Gladman

Thu, 28 Aug 2014 | By Lara O'Reilly

Gladman brings on board a marketing team to consult Hovis on its £200m five-year brand investment programme.

Paddy Power

Paddy Power hails ‘exceptional’ World Cup marketing for customer growth spike

Thu, 28 Aug 2014 | By Lara O'Reilly

Cheeky and reactionary activity helped bookmaker notch up 795k new customers in the first half of the year.


Pernod Ricard CMO Martin Riley to retire amid restructure

Thu, 28 Aug 2014 | By Sarah Vizard

South Africa MD will replace Riley as drinks maker merges marketing and commercial.

Samsung Galaxy S

Samsung launches smartwatch that ‘redefines the idea of a wearable’

Thu, 28 Aug 2014 | By Lara O'Reilly

Gear S smartwatch described as the ‘experimental’ option for marketers to create wearable applications.

lidl surprises 2014 304

Lidl focuses on quality in £20m brand campaign Video

Thu, 28 Aug 2014 | By Sarah Vizard

Discount grocer will also mount first major social media push as part of #Lidlsurprises campaign.


The Marketing Society honours top marketers for 'bold' leadership Video

Wed, 27 Aug 2014 | By Sarah Vizard

Marketers from brands including Mars, British Airways and Paddy Power honoured for promoting ‘bolder’ leadership.

volvo xc90 2014 304

Volvo claims industry first as it trials selling cars online

Wed, 27 Aug 2014 | By Sarah Vizard

Limited number of XC90 model will be available online as Volvo looks to ‘revitalise’ marketing.

Lastminute ad

Lastminute.com owner considers sale of ‘iconic brand’ Video

Wed, 27 Aug 2014 | By Lara O'Reilly

Parent company Sabre reviews options for the brand ‘whose legendary ads reinforce what makes spontaneous travel so fun and exciting’.

> Click here for more News