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Tesco bans sweets and chocolates from the checkout

Thu, 22 May 2014

Morrisons also limiting sales, while Asda and Sainsbury’s will not change current strategy.

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Sponsors aim for ‘meaningful’ real-time marketing for Champions League final Video

Tue, 20 May 2014 | By Sebastian Joseph

Ford, Heineken and Adidas seek integrated real-time campaigns.

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The 5 mistakes marketers make that prevent them from becoming leaders

Tue, 20 May 2014 | By Lara O'Reilly

But marketing leaders speaking at The Marketing Academy’s inaugural conference outlined the remedies too.

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FA reveals plan to monetise its digital assets

Thu, 3 Apr 2014 | By Sebastian Joseph

Football chiefs ramp up efforts to commercialise online chatter and create additional value for sponsors.

> More Mobile World Congress 2014 coverage here

Data Strategy Awards 2014

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Video: Data Strategy Awards winners on boardroom recognition Video

Tue, 4 Mar 2014

Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.

> more data strategy awards 2014

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Twitter: keep your analytics for brands only

Fri, 29 Aug 2014 | By Lara O'Reilly

Opening up the analytics dashboard to everyone cheapens its value.

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Lidl’s £20m statement of intent

Thu, 28 Aug 2014 | By Sarah Vizard

The launch of its first brand campaign proves Lidl wants to be seen as a supermarket, not just a discounter.

Mindi Chahal

Social media based real-time analytics are a force for good

Wed, 27 Aug 2014 | By Mindi Chahal

Real-time insight is an important step in becoming more relevant to consumers.

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Data teams must wise up to wearables

Tue, 26 Aug 2014 | By Jonathan Bacon

Brands should prepare for an explosion of ‘quantified self’ data.

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The recession's impact on marketing is permanent

Tue, 26 Aug 2014 | By Secret Marketer

Customers are now more demanding and marketers need to work harder to gain and retain their custom.

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The test for the ALS Association is exploiting the ice bucket challenge buzz Video

Fri, 22 Aug 2014 | By Sebastian Joseph

Fundraising stunt should serve as a template for future campaigns.

> Click here for more Viewpoints

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Tesco slashes profit forecast again as brand battered

Fri, 29 Aug 2014 | By Sarah Vizard

Supermarket parachutes new boss in a month early as perceptions of the brand plummet.

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Lucky Strike owner promotes Andrew Gray to top marketing job

Fri, 29 Aug 2014 | Updated: Fri, 29 Aug 2014 | By Russell Parsons

Gray takes on global marketing director job ahead of further restrictions. 

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Diageo preps global charge to compete with Burberry and Tiffany luxury elite Video

Fri, 29 Aug 2014 | By Sebastian Joseph

Diageo wants luxury brands to yield 20 per cent of total revenue by 2020.

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McDonald’s celebrates 40 years in UK with nationwide campaign Video

Thu, 28 Aug 2014 | By Sebastian Joseph

McDonald’s looks to remind people it has been in the background of many moments in their lives. 

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Hovis forms partnership with Diageo marketing veteran Philip Gladman

Thu, 28 Aug 2014 | By Lara O'Reilly

Gladman brings on board a marketing team to consult Hovis on its £200m five-year brand investment programme.

Paddy Power

Paddy Power hails ‘exceptional’ World Cup marketing for customer growth spike

Thu, 28 Aug 2014 | By Lara O'Reilly

Cheeky and reactionary activity helped bookmaker notch up 795k new customers in the first half of the year.

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Pernod Ricard CMO Martin Riley to retire amid restructure

Thu, 28 Aug 2014 | By Sarah Vizard

South Africa MD will replace Riley as drinks maker merges marketing and commercial.

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Samsung launches smartwatch that ‘redefines the idea of a wearable’

Thu, 28 Aug 2014 | By Lara O'Reilly

Gear S smartwatch described as the ‘experimental’ option for marketers to create wearable applications.

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Lidl focuses on quality in £20m brand campaign Video

Thu, 28 Aug 2014 | By Sarah Vizard

Discount grocer will also mount first major social media push as part of #Lidlsurprises campaign.

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The Marketing Society honours top marketers for 'bold' leadership Video

Wed, 27 Aug 2014 | By Sarah Vizard

Marketers from brands including Mars, British Airways and Paddy Power honoured for promoting ‘bolder’ leadership.

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Volvo claims industry first as it trials selling cars online

Wed, 27 Aug 2014 | By Sarah Vizard

Limited number of XC90 model will be available online as Volvo looks to ‘revitalise’ marketing.

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Lastminute.com owner considers sale of ‘iconic brand’ Video

Wed, 27 Aug 2014 | By Lara O'Reilly

Parent company Sabre reviews options for the brand ‘whose legendary ads reinforce what makes spontaneous travel so fun and exciting’.

> Click here for more News