Activity will include partnerships with Cath Kidson, Ted Baker and Hoover as well as experiential and television activity.
B&Q, Cadbury and Tesco feature in our round-up of the best, worst and oddest Easter marketing campaigns.
Ovo to make Vine videos, apps and posts from influencers a bigger part of its day-to-day marketing.
‘By no means is there enough social and mobile inventory to buy just yet,’ Blackberry asserts.
Football chiefs ramp up efforts to commercialise online chatter and create additional value for sponsors.
Data Strategy Awards 2014
Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.
The usual round of cute chicks, chocolate eggs and DIY ads abound, but Easter is a holiday that could be so much more.
Insight could help brands play on the strengths of their business.
The biggest challenge for new entrants is getting customers to leave their trusted brand and try a new one.
People and businesses are inextricably linked.
If you were to list the most difficult jobs in the world, establishing world peace would probably sit at number one.
My own brush with a Vodafone sales centre shows the perils of using third-party leads.
Brands in the News
This year’s Youth 100 list unveils what attributes make brands attractive to 18- to-24 year-olds and uncovers some surprises in which companies top the group’s ‘most desired’.
Shortsightedness seems to be the default for brands attempting to guard their reputation online.
Value, personality, doing good and being transparent key to brand desirability says report.
Staff in all areas of a business have a role to play in shaping how people view a brand but not all perceptions are positive, finds new research.
Global brand chief Nicole Vollebregt sets the bar high for the World Cup.