Stephen Fry and Sir Alan Sugar back interactive campaign to support International Missing Children’s Day.
‘Interest network’ offers brands the opportunity to ‘amplify’ their TV messaging.
The Marketing Week Video
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Ofcom asks UK advertising regulators to review rules after research revealed children are seeing more alcohol TV ads.
‘The manifesto is a statement of intent - it outlines the areas marketers need to focus on to drive their business forward’
Sainsbury’s was named Marketing Week’s Brand of the Year 2013 at our Engage Awards earlier this week, but what is it that sets the supermarket apart from its rivals?
How lack of standards means marketers can inadvertantly be funding voices they’d rather not.
Having been stood up for lunch by a media colleague, I have been musing on…
New research reveals the power of connecting social media with experiential marketing.
By the time you read this the streamers will have drifted to the floor, glasses will have been tidied up…
This week, activist and science fiction writer Cory Doctorow called ‘oversharing’ on social networks a ‘public health problem’ of similar ilk to smoking or obesity.
Brands in the News
This year’s BrandZ ranking of the top 100 valuable global brands sees Apple maintain its reign at number one and the value of the top brands grow by 7 per cent to $2.6 trillion
Brands consulted by Facebook on how best to understand social in multi-media mix.
‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.
Even your employees and service model can be used in the cause of anti-marketing. ‘Service brand sabotage’ is a major issue for banks.
Unilever looks to attract more brand advocates for its ice-cream brand.