Tesco-Logo-2013_304

Tesco bans sweets and chocolates from the checkout

Thu, 22 May 2014

Morrisons also limiting sales, while Asda and Sainsbury’s will not change current strategy.

AdidasChampsLEagueBall-Product-2014_304

Sponsors aim for ‘meaningful’ real-time marketing for Champions League final Video

Tue, 20 May 2014 | By Sebastian Joseph

Ford, Heineken and Adidas seek integrated real-time campaigns.

Andy Duncan Camelot

The 5 mistakes marketers make that prevent them from becoming leaders

Tue, 20 May 2014 | By Lara O'Reilly

But marketing leaders speaking at The Marketing Academy’s inaugural conference outlined the remedies too.

Nike England Home kit launch 2014

FA reveals plan to monetise its digital assets

Thu, 3 Apr 2014 | By Sebastian Joseph

Football chiefs ramp up efforts to commercialise online chatter and create additional value for sponsors.

> More Mobile World Congress 2014 coverage here

Data Strategy Awards 2014

data-strategy-logo-2014-304

DS-winners-vids-2014-304v3

Video: Data Strategy Awards winners on boardroom recognition Video

Tue, 4 Mar 2014

Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.

> more data strategy awards 2014

Russell Parsons 654 400

Direct mail has found its place as volumes decline

Mon, 15 Sep 2014 | By Russell Parsons

Next’s decision to up mail spend reflects the channel’s maturity.  

Lara O'Reilly 654 400

Facebook’s ad feedback update could be a force for good for all digital ads

Fri, 12 Sep 2014 | By Lara O'Reilly

All online ads should have a weighted user feedback option.

Sarah Vizard 654 400

Morrisons should be looking to Waitrose, not Tesco, for lessons in loyalty

Thu, 11 Sep 2014 | By Sarah Vizard

Free tea and instant discounts are more appealing.

Alex Tait

Strengthen our digital industry - get involved in it

Wed, 10 Sep 2014 | By Alex Tait

Help your business by attending events and connecting with trade bodies.

Mindi Chalal 654 400

Lack of insight is a barrier to innovation

Wed, 10 Sep 2014 | By Mindi Chahal

Uncovering demand-driven insights is a key principle of innovation.

The Secret Marketer 401 245

Going digital could be the death of customers

Wed, 10 Sep 2014 | By Secret Marketer

Make sure you stay customer friendly with digital practices.

> Click here for more Viewpoints

Top Jobs

Job of the Week

Latest News

Phones 4U projectupgrade

Phones 4U brand at risk as administrators called in

Mon, 15 Sep 2014 | By Russell Parsons

Marketing jobs at risk as analysts question long-term viability of brand. 

Apple IPhone 6 Fallon and Timberlake

The Marketing Week Video

Fri, 12 Sep 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

noths 2014 304

Notonthehighstreet repositions as lifestyle brand Video

Fri, 12 Sep 2014 | By Sarah Vizard

Online marketplace aims to expand customers base and increase sales.

ebay

Ebay performs u-turn on in-app ads

Fri, 12 Sep 2014 | By Sarah Vizard

UK ad boss says eBay will take ‘curated’ approach to signing up advertisers to ensure customers only see ads from brands they love.

Easyjet rabbit waiting lounge index

EasyJet launches TV campaign to grab business flyers Video

Fri, 12 Sep 2014 | By Branwell Johnson

EasyJet’s new ads target business travellers as competition for the market hots up.

sales-2013-304

Downward price pressure at ‘unprecedented’ levels

Fri, 12 Sep 2014 | By Russell Parsons

Study finds just a third of planned price increases are implemented.

Yes campaign

Retailers warn price promotions could take a hit in independent Scotland

Fri, 12 Sep 2014 | By Sarah Vizard

John Lewis boss says ‘never knowingly undersold’ strapline might have to change.

Apple Watch

Apple poaches senior Gap marketer Video

Fri, 12 Sep 2014

Marcela Aguilar to become director of global marketing communications as it prepares to launch Watch.

next-store-2013-304

Next returns to DM after seeing profit boost

Thu, 11 Sep 2014 | By Sarah Vizard

Retailer says it found a drop in DM by rivals meant its marketing stood out more.

Waitrose

Waitrose loyalty scheme ‘more than washing its face’, says boss

Thu, 11 Sep 2014 | By Sarah Vizard

Mark Price claims myWaitrose is increasing basket size and visit frequency. 

All 4

Channel 4 to replace 4oD with ‘All 4’

Thu, 11 Sep 2014 | By Lara O'Reilly

All 4 to become the digital home for all Channel 4 content, including live TV, offering more advertising opportunities.

morrisons-edlp-2014-304

Morrisons insists focus on price will pay off despite posting worst sales decline

Thu, 11 Sep 2014 | By Sarah Vizard

Like-for-like sales were down by 7.4% in the first half but CEO says “changing perception takes time”. 

> Click here for more News