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Tesco bans sweets and chocolates from the checkout

Thu, 22 May 2014

Morrisons also limiting sales, while Asda and Sainsbury’s will not change current strategy.

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Sponsors aim for ‘meaningful’ real-time marketing for Champions League final Video

Tue, 20 May 2014 | By Sebastian Joseph

Ford, Heineken and Adidas seek integrated real-time campaigns.

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The 5 mistakes marketers make that prevent them from becoming leaders

Tue, 20 May 2014 | By Lara O'Reilly

But marketing leaders speaking at The Marketing Academy’s inaugural conference outlined the remedies too.

Nike England Home kit launch 2014

FA reveals plan to monetise its digital assets

Thu, 3 Apr 2014 | By Sebastian Joseph

Football chiefs ramp up efforts to commercialise online chatter and create additional value for sponsors.

> More Mobile World Congress 2014 coverage here

Data Strategy Awards 2014

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Video: Data Strategy Awards winners on boardroom recognition Video

Tue, 4 Mar 2014

Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.

> more data strategy awards 2014

Sebastian Joseph 654 400

The test for the ALS Association is exploiting the ice bucket challenge buzz Video

Fri, 22 Aug 2014 | By Sebastian Joseph

Fundraising stunt should serve as a template for future campaigns.

Sarah Vizard 654 400

Morrisons’ lurch from message to message is not a recipe for success

Thu, 21 Aug 2014 | By Sarah Vizard

Using a well-worn line will not provide stand out.

Ruth Mortimer 654 400

An open letter to intrepid young marketer Alfred Ajani...

Thu, 21 Aug 2014 | By Ruth Mortimer

A plucky young graduate has made headlines begging for a career in marketing. Let’s help.

Mindi Chalal 654 400

Cross device strategies need smarter tracking

Wed, 20 Aug 2014 | By Mindi Chahal

Brands need to think about how they are gathering insight across devices.

Nathalie Nahai 600 366

The psychological strategies behind successful blogs

Wed, 20 Aug 2014 | By Nathalie Nahaï

Content marketers should make sure they build “trust” cues into blogs.

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Do future marketers really need a degree?

Wed, 20 Aug 2014 | By Secret Marketer

Students are not taking the “right” A levels to be marketers – but does it matter?

> Click here for more Viewpoints

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bpay

Barclaycard to push wearable payment brand bPay as data insight tool

Thu, 21 Aug 2014 | By Russell Parsons

Payment firm developing customer relationship tool for sports and leisure brands. 

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Whitbread launches Whitbread Inns gastro pub brand

Thu, 21 Aug 2014 | By Sebastian Joseph

Whitbread Inns gastro pub brand the first to adopt the company’s corporate name.

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Arsenal promotes marketing director to top commercial role

Thu, 21 Aug 2014 | By Lara O'Reilly

Vinai Venkatesham promoted to chief commercial officer as Tom Fox leaves to become Aston Villa’s chief executive.

On SoundCloud

SoundCloud introduces ads

Thu, 21 Aug 2014 | By Lara O'Reilly

Music streaming service signs up Red Bull, Jaguar and Comedy Central as first advertisers and introduces content creator subscriptions.

Regus

Former Lloyds marketing boss Eisenschimmel joins Regus

Thu, 21 Aug 2014 | By Russell Parsons

She will lead workspace provider’s global marketing efforts.

ryanair

Ryanair hires first chief technology officer to plot digital charge

Wed, 20 Aug 2014 | By Sebastian Joseph

Ryanair names John Hurley to lead its Ryanair Labs innovation hub.

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Hovis marketing chief departs amid push to strengthen the brand

Wed, 20 Aug 2014 | By Sebastian Joseph

Move comes just five months after the business was spun off from Premier Foods.

Facebook

Facebook increasing ad frequency risks kickback from marketers

Wed, 20 Aug 2014 | By Lara O'Reilly

Move to increase amount of NewsFeed ads users will see from same brand daily described as ‘double-edged sword’.

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Lidl takes on Primark with launch of own fashion range

Wed, 20 Aug 2014 | By Sarah Vizard

Discount retailer to stock women’s fashion for the first time.

Samsung Rainbow

Samsung launches tablet art installation

Wed, 20 Aug 2014 | By Lara O'Reilly

Samsung looks to ‘Midnight Rainbow’ to continue its ‘disruptive’ marketing charge as it bids to become ‘most loved brand’.

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Heineken to increase marketing to quicken ‘strong’ Western Europe growth

Wed, 20 Aug 2014 | By Sebastian Joseph

Current fiscal year marketing spend to beat last. 

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Snapchat to expand app into content and ads

Wed, 20 Aug 2014 | By Lara O'Reilly

Snapchat Discovery service to launch in November, offering marketers a way to target Millennials, at scale, according to a report.

> Click here for more News