Adidas to increase marketing spend as it scales back its sales projections for 2014.
Mary Beth West’s marketing responsibilities will be passed to Mark Clouse.
Study finds 25% of consumers are drinking fewer fizzy drinks than they were six months ago.
Success provides confidence to be more experimental in marketing McVitie’s brands.
13.5 per cent UK sales increase attributed to promotions and ads around the two events.
Carolan Davidge joins BHF from Cancer Research UK as it gears up for strategy relaunch.
Drinks maker hails procurement success for more efficient media and mix.
British Gas says new services, tariffs and products are on the way in the third quarter.
Morrisons also limiting sales, while Asda and Sainsbury’s will not change current strategy.
Ford, Heineken and Adidas seek integrated real-time campaigns.
But marketing leaders speaking at The Marketing Academy’s inaugural conference outlined the remedies too.
Football chiefs ramp up efforts to commercialise online chatter and create additional value for sponsors.
Data Strategy Awards 2014
Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.
The group is under pressure to deliver real change.
UK retailers should keep an eye on shoppers flocking to international retailers online.
Brands will only get clarity over data ownership if they understand programmatic buying to begin with.
Why hasn’t more been made of sensory marketing? It’s nothing to sniff at…
The TPS works as well as it is allowed to, only the Government can stop nuisance callers.
To get ahead in the marketing world you need a basic knowledge of how the web works.