Coca-Cola replaces EDF Energy as sponsor of the London Eye.
AS Watson launches innovation lab to help it reach target of 5% of sales coming from ecommerce within 18 months.
Drinks maker commits to expand brand through innovation despite chequered history.
Research finds ‘huge skew’ in personality type, with marketers likely to be more extroverted.
Rebrand comes as whistl looks to expand rapidly in the UK and prove its innovation credentials with an electric unicycle trial.
William Hill, Ladbrokes, Coral and Paddy Power launch self-regulatory body to promote responsible gambling.
Brands place more emphasis on long-term tie-ups to mimic success of M&S and Oxfam partnership.
Thomson’s campaign to springboard off its smile logo with ad featuring cuddly bear.
Morrisons also limiting sales, while Asda and Sainsbury’s will not change current strategy.
Ford, Heineken and Adidas seek integrated real-time campaigns.
But marketing leaders speaking at The Marketing Academy’s inaugural conference outlined the remedies too.
Football chiefs ramp up efforts to commercialise online chatter and create additional value for sponsors.
Data Strategy Awards 2014
Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.
Next’s decision to up mail spend reflects the channel’s maturity.
All online ads should have a weighted user feedback option.
Free tea and instant discounts are more appealing.
Help your business by attending events and connecting with trade bodies.
Uncovering demand-driven insights is a key principle of innovation.
Make sure you stay customer friendly with digital practices.