Tesco bans sweets and chocolates from the checkout

Thu, 22 May 2014

Morrisons also limiting sales, while Asda and Sainsbury’s will not change current strategy.


Sponsors aim for ‘meaningful’ real-time marketing for Champions League final Video

Tue, 20 May 2014 | By Sebastian Joseph

Ford, Heineken and Adidas seek integrated real-time campaigns.

Andy Duncan Camelot

The 5 mistakes marketers make that prevent them from becoming leaders

Tue, 20 May 2014 | By Lara O'Reilly

But marketing leaders speaking at The Marketing Academy’s inaugural conference outlined the remedies too.

Nike England Home kit launch 2014

FA reveals plan to monetise its digital assets

Thu, 3 Apr 2014 | By Sebastian Joseph

Football chiefs ramp up efforts to commercialise online chatter and create additional value for sponsors.

> More Mobile World Congress 2014 coverage here

Data Strategy Awards 2014



Video: Data Strategy Awards winners on boardroom recognition Video

Tue, 4 Mar 2014

Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.

> more data strategy awards 2014

Sarah Vizard 654 400

The Co-op is creating a weight of expectation by constantly asking consumers for their opinions

Thu, 31 Jul 2014 | By Sarah Vizard

The group is under pressure to deliver real change.

Mindi Chahal

Keeping up with online shopper insight is key

Wed, 30 Jul 2014 | By Mindi Chahal

UK retailers should keep an eye on shoppers flocking to international retailers online.

Michael Barnett 654 400

Trading desk tug of war shows need for programmatic expertise

Tue, 29 Jul 2014 | By Michael Barnett

Brands will only get clarity over data ownership if they understand programmatic buying to begin with.

The Secret Marketer 401 245

Marketers need to flood the senses

Tue, 29 Jul 2014 | By Secret Marketer

Why hasn’t more been made of sensory marketing? It’s nothing to sniff at…

Russell Parsons 654 400

Electioneering must not delay action on nuisance calls

Mon, 28 Jul 2014 | By Russell Parsons

The TPS works as well as it is allowed to, only the Government can stop nuisance callers. 

Sebastian Joseph 654 400

Marketers, get technical with digital to go the distance

Fri, 25 Jul 2014 | By Sebastian Joseph

To get ahead in the marketing world you need a basic knowledge of how the web works.

> Click here for more Viewpoints

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BMI Regional plans October relaunch

Thu, 31 Jul 2014 | By Branwell Johnson

BMI Regional airline seeking agency to help with 50th anniversary to relaunch.

Alastair Campbell

Alastair Campbell to take the stage at the Festival of Marketing

Wed, 30 Jul 2014

Former Labour comms chief to tackle change management at Festival of Marketing.

jaguar sande 2014 304

Jaguar aims to ‘conquer’ new segment with celebrity-fuelled campaign

Wed, 30 Jul 2014 | By Sarah Vizard

Car marque hopes to portray ‘exhilaration’ of driving a Jaguar as it launches first sports saloon.


Medium launches advertising

Wed, 30 Jul 2014 | By Lara O'Reilly

Twitter co-founders’ blogging platform signs up BMW as first advertiser and is ‘having discussions’ with UK-based agencies.


Johnnie Walker ties with Mr Porter for ecommerce video with Jude Law Video

Wed, 30 Jul 2014 | By Sebastian Joseph

Diageo lets viewers purchase the clothes worn by the actor when watching the video.


Diageo appoints Nicola Mendelsohn to board to boost digital marketing expertise

Wed, 30 Jul 2014 | By Russell Parsons

Facebook’s EMEA boss will become a non-executive director of the Guinness maker. 

Germany win World Cup

ITV hits 13% World Cup ad revenue growth target

Wed, 30 Jul 2014 | By Lara O'Reilly

But broadcaster ‘disappointed’ with its share of viewing in the first six months of 2014.

Nationwide ad

Nationwide splashes £10m on brand building drive Video

Wed, 30 Jul 2014 | By Russell Parsons

Building society aims to be the “major, credible, trusted, full service rival to the established bank brands”.  

Twitter logo

Twitter sees logged-out audiences as its next ‘big opportunity’

Wed, 30 Jul 2014 | By Lara O'Reilly

Company to explore ways it can monetise the ‘hundreds of millions’ of visitors that are not logged-in.

NHS Smoke Free ad

Pro-smoking group fails to stub out NHS smoke free ad Video

Wed, 30 Jul 2014 | By Lara O'Reilly

Ad watchdog rejects complaint that smoke free campaign was ‘misleading’.


Jägermeister ad banned for toasting ‘irresponsible’ behaviour Video

Wed, 30 Jul 2014 | By Sebastian Joseph

Jägermeister’s plan to build the brand around friendship handed setback following decision.

CF Trust policeman

Cystic Fibrosis Trust aims to inspire as it shifts focus to engagement

Tue, 29 Jul 2014 | By Sarah Vizard

Charity hires first engagement director as it redoubles marketing efforts for 50th anniversary.

> Click here for more News