Charity says it filed the trademark ‘in good faith’ but has backed down following ‘public concern’.
KFC says innovation is its ‘biggest menu’ overhaul in the UK in 20 years.
Retailer sees 130th anniversary as perfect time to communicate what ‘makes the brand special’.
M&S drops ‘Leading Ladies’ and ’Make today delicious’ campaigns in message overhaul.
Pernod Ricard says move will create ‘some shortfall’ in headcount.
Charities can benefit in the longer term but must ensure consumers know who the campaign is for.
Walkers turns three London bus stops into Twitter vending machines.
US charity files an application that, if approved, could stop other charities using the phrase.
Morrisons also limiting sales, while Asda and Sainsbury’s will not change current strategy.
Ford, Heineken and Adidas seek integrated real-time campaigns.
But marketing leaders speaking at The Marketing Academy’s inaugural conference outlined the remedies too.
Football chiefs ramp up efforts to commercialise online chatter and create additional value for sponsors.
Data Strategy Awards 2014
Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.
Opening up the analytics dashboard to everyone cheapens its value.
The launch of its first brand campaign proves Lidl wants to be seen as a supermarket, not just a discounter.
Real-time insight is an important step in becoming more relevant to consumers.
Brands should prepare for an explosion of ‘quantified self’ data.
Customers are now more demanding and marketers need to work harder to gain and retain their custom.
Fundraising stunt should serve as a template for future campaigns.