The Sun and Times publisher follows Guardian and Metro in creating a dedicated branded content division.
Humorous campaign marks move away from ‘pokey and rebellious’ marketing to becoming a ‘mischievous ally’.
Apple creates privacy website in attempt to uphold its brand reputation following celebrity nude photo leak.
Sony says it will reduce the models in its mid-range portfolio as it forecasts deep losses for the current financial year.
Luxury brand shifts marketing focus away from product to talk about ‘natural beauty’.
Thomas Cook names new marketing chief and makes other key appointments.
Three sites rapped for passing themselves off as official Government providers.
Airline still falls into the bottom three in annual Which? survey on customer service.
Morrisons also limiting sales, while Asda and Sainsbury’s will not change current strategy.
Ford, Heineken and Adidas seek integrated real-time campaigns.
But marketing leaders speaking at The Marketing Academy’s inaugural conference outlined the remedies too.
Football chiefs ramp up efforts to commercialise online chatter and create additional value for sponsors.
Data Strategy Awards 2014
Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.
B2B automated marketing techniques are set to take off in B2C.
Brands should learn from consumers not test them.
Brands are cutting out third parties to cultivate the customer.
How do you cope with a call to be less successful?
Broadcasters blame data collection for low audiences but slashing local content misses the point.
Next’s decision to up mail spend reflects the channel’s maturity.