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Tesco bans sweets and chocolates from the checkout

Thu, 22 May 2014

Morrisons also limiting sales, while Asda and Sainsbury’s will not change current strategy.

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Sponsors aim for ‘meaningful’ real-time marketing for Champions League final Video

Tue, 20 May 2014 | By Sebastian Joseph

Ford, Heineken and Adidas seek integrated real-time campaigns.

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The 5 mistakes marketers make that prevent them from becoming leaders

Tue, 20 May 2014 | By Lara O'Reilly

But marketing leaders speaking at The Marketing Academy’s inaugural conference outlined the remedies too.

Nike England Home kit launch 2014

FA reveals plan to monetise its digital assets

Thu, 3 Apr 2014 | By Sebastian Joseph

Football chiefs ramp up efforts to commercialise online chatter and create additional value for sponsors.

> More Mobile World Congress 2014 coverage here

Data Strategy Awards 2014

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Video: Data Strategy Awards winners on boardroom recognition Video

Tue, 4 Mar 2014

Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.

> more data strategy awards 2014

Russell Parsons 654 400

Using electoral register lists might not be a danger to democracy but it is dumb

Mon, 1 Sep 2014 | By Russell Parsons

The LGA should add bad marketing to its list of objections. 

Lara O'Reilly 654 400

Twitter: keep your analytics for brands only

Fri, 29 Aug 2014 | By Lara O'Reilly

Opening up the analytics dashboard to everyone cheapens its value.

Sarah Vizard 654 400

Lidl’s £20m statement of intent

Thu, 28 Aug 2014 | By Sarah Vizard

The launch of its first brand campaign proves Lidl wants to be seen as a supermarket, not just a discounter.

Mindi Chahal

Social media based real-time analytics are a force for good

Wed, 27 Aug 2014 | By Mindi Chahal

Real-time insight is an important step in becoming more relevant to consumers.

Jonathan Bacon 654 400

Data teams must wise up to wearables

Tue, 26 Aug 2014 | By Jonathan Bacon

Brands should prepare for an explosion of ‘quantified self’ data.

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The recession's impact on marketing is permanent

Tue, 26 Aug 2014 | By Secret Marketer

Customers are now more demanding and marketers need to work harder to gain and retain their custom.

> Click here for more Viewpoints

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M&S hopes for halo effect with unifying brand campaign Video

Mon, 1 Sep 2014 | By Sarah Vizard

Retailer sees 130th anniversary as perfect time to communicate what ‘makes the brand special’.

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M&S aligns food and GM marketing for first time under ‘Only M&S’ strapline Video

Mon, 1 Sep 2014 | By Sarah Vizard

M&S drops ‘Leading Ladies’ and ’Make today delicious’ campaigns in message overhaul.

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Pernod Ricard reconnects brand and local teams to win customers ‘in the last 3 feet’

Fri, 29 Aug 2014 | By Sebastian Joseph

Pernod Ricard says move will create ‘some shortfall’ in headcount.

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The ice bucket challenge: one-hit wonder or the future of fundraising?

Fri, 29 Aug 2014 | By Sarah Vizard

Charities can benefit in the longer term but must ensure consumers know who the campaign is for. 

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Walkers asks customers to tweet for free crisps

Fri, 29 Aug 2014 | By Sarah Vizard

Walkers turns three London bus stops into Twitter vending machines.

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ALS Association tries to trademark ‘ice bucket challenge’

Fri, 29 Aug 2014 | By Sarah Vizard

US charity files an application that, if approved, could stop other charities using the phrase.

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Tesco slashes profit forecast again as brand battered

Fri, 29 Aug 2014 | By Sarah Vizard

Supermarket parachutes new boss in a month early as perceptions of the brand plummet.

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Lucky Strike owner promotes Andrew Gray to top marketing job

Fri, 29 Aug 2014 | Updated: Fri, 29 Aug 2014 | By Russell Parsons

Gray takes on global marketing director job ahead of further restrictions. 

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Diageo preps global charge to compete with Burberry and Tiffany luxury elite Video

Fri, 29 Aug 2014 | By Sebastian Joseph

Diageo wants luxury brands to yield 20 per cent of total revenue by 2020.

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McDonald’s celebrates 40 years in UK with nationwide campaign Video

Thu, 28 Aug 2014 | By Sebastian Joseph

McDonald’s looks to remind people it has been in the background of many moments in their lives. 

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Hovis forms partnership with Diageo marketing veteran Philip Gladman

Thu, 28 Aug 2014 | By Lara O'Reilly

Gladman brings on board a marketing team to consult Hovis on its £200m five-year brand investment programme.

Paddy Power

Paddy Power hails ‘exceptional’ World Cup marketing for customer growth spike

Thu, 28 Aug 2014 | By Lara O'Reilly

Cheeky and reactionary activity helped bookmaker notch up 795k new customers in the first half of the year.

> Click here for more News