> More Mobile World Congress 2014 coverage here

Data Strategy Awards 2014

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Video: Data Strategy Awards winners on boardroom recognition Video

Tue, 4 Mar 2014

Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.

> more data strategy awards 2014

The Secret Marketer

Why are women from Venus and men from Mars?

Wed, 23 Apr 2014 | By Secret Marketer

This week, on my way home from overseas, I wondered what present I should buy my wife.

Ruth Mortimer

“Ban the word mum from segmentation: there is no identikit person”

24 April 2014

If you’re a regular reader of Marketing Week, you’ll probably be able to spot that I am female.

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As Tesco shows, loyalty points no longer mean financial prizes

Wed, 23 Apr 2014 | By Richard Madden

To say Tesco is in a spot of bother at the moment is something of an understatement.

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HMRC data sale is an accident waiting to happen

Tue, 22 Apr 2014 | By Michael Barnett

Social benefits of analysing citizens’ data can be achieved without releasing confidential records.

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Retailers are gearing up for Easter, but few are running marketing campaigns that stand out

Thu, 17 Apr 2014 | By Sarah Vizard

Easter is a holiday that could be so much more than cute chicks and eggs.

Mindi Chahal

Brands need to research strengths to compete

Wed, 16 Apr 2014 | By Mindi Chahal

Insight could help brands play on the strengths of their business. 

> Click here for more Viewpoints

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Youth 100 list: Go down easy street to reach the young

Thu, 10 Oct 2013 | By Mindi Chahal

This year’s Youth 100 list unveils what attributes make brands attractive to 18- to-24 year-olds and uncovers some surprises in which companies top the group’s ‘most desired’.

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Boycotting is no route to brand safety

Fri, 9 Aug 2013 | By Ronan Shields

Shortsightedness seems to be the default for brands attempting to guard their reputation online.

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How to make your brand desirable

Mon, 1 Jul 2013 | By Maeve Hosea

Value, personality, doing good and being transparent key to brand desirability says report. 

Virgin Mobile

The brand impressions that really count

20 June 2013 | By David Burrows

Staff in all areas of a business have a role to play in shaping how people view a brand but not all perceptions are positive, finds new research.

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Adidas: aiming to score in Brazil

Wed, 12 Jun 2013 | By Jonathan Bacon

Global brand chief Nicole Vollebregt sets the bar high for the World Cup.

> Click here for more Brands in the News

Top Jobs

Apple launches sustainability ad push – but can’t resist taking a dig at rivals Video

Tue, 22 Apr 2014 | By Lara O'Reilly

‘There are some ideas we want every company to copy’, pokes Apple.

> Click here for more Marketing Week TV

Job of the Week

Latest News

The Marketing Academy

Marketing Academy launches apprenticeship event

Tue, 22 Apr 2014

The Marketing Academy, the non-profit mentoring organisation of which Marketing Week is a founding partner, is putting on an event aiming to raise money for its Merlin’s Apprentice Fund.

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McDonald's to make marketing 'less disparate'

Tue, 22 Apr 2014 | By Lara O'Reilly

Fast food chain to combat lower than expected Q1 profits with a marketing refocus around its core range.

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Lush positions itself as ‘more than a soap shop’

Tue, 22 Apr 2014 | By Sarah Vizard

New website aims to provide a more ‘consistent’ global brand experience and communicate the story behind its products.

Tesco

Tesco offers grocery click and collect for free

Tue, 22 Apr 2014 | By Sarah Vizard

Change is part of plans to reduce online shopping charges and cut the price of food products including bacon and baked beans.

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‘Nike to stop making FuelBand hardware’

Tue, 22 Apr 2014 | By Sarah Vizard

Sports brand says it is laying off staff from its digital sports team and refuses to commit to device launches in the future.

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Nokia set to be rebranded as Microsoft Mobile

Tue, 22 Apr 2014 | By Lara O'Reilly

Microsoft takeover deal will reportedly include a rebrand - a move analysts have suggested will be ‘risky’.

House of Cards

Netflix praises 'emotive' marketing for revenue boost

Tue, 22 Apr 2014 | By Lara O'Reilly

Streaming service says shift away from direct response marketing helped grow its subscriber base.

John Lewis

John Lewis details 150th anniversary campaign

Sat, 19 Apr 2014 | By Russell Parsons

Activity will include partnerships with Cath Kidson, Ted Baker and Hoover as well as experiential and television activity.

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The best, worst and oddest Easter campaigns Video

Thu, 17 Apr 2014 | By Sebastian Joseph

B&Q, Cadbury and Tesco feature in our round-up of the best, worst and oddest Easter marketing campaigns.

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Ovo turns to real-time marketing to exploit spotlight on industry

Thu, 17 Apr 2014 | By Sebastian Joseph

Ovo to make Vine videos, apps and posts from influencers a bigger part of its day-to-day marketing.

BBM

Blackberry on how it plans to take on Facebook and Twitter for ad revenue with BBM

Thu, 17 Apr 2014 | By Lara O'Reilly

‘By no means is there enough social and mobile inventory to buy just yet,’ Blackberry asserts.

Waitrose Weekend

Waitrose and C4 dish up Saturday morning cookery show

Thu, 17 Apr 2014 | By Lara O'Reilly

Weekend Kitchen with Waitrose to represent style of the supermarket’s free newspaper Waitrose Weekend.

> Click here for more News