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Heineken to use James Bond to stir the digital conversation
Daniel Craig’s James Bond will front the next phase of Heineken’s ‘Open Your World’ campaign, as part of the beer brand’s long-standing tie-up with the movie franchise.
Mirror Online relaunches with more targeted content
Mirror Group Digital has relaunched Mirror Online with a less cluttered look, designed to improve navigation and provide users with more personalised content.
Reckitt Benckiser to invest an additional £100m in brand building
RB has outlined a restructure and new strategic direction to “to fuel reinvestment into brand equity” including sharpening its promotional strategy.
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LoveFilm CEO takes helm at Mothercare
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Reckitt Benckiser exceeds expectations
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Reckitt Benckiser moves into social commerce
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Jennifer Saunders stars in debut campaign for Philadelphia with Cadbury
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Coca-Cola to reinvest productivity savings into brand building marketing
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Warburtons' marketing director Hayes departs
