Profile: Jeremy Gilley

The man marketing world peace

> More Mobile World Congress 2014 coverage here

Data Strategy Awards 2014

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Video: Data Strategy Awards winners on boardroom recognition Video

Tue, 4 Mar 2014

Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.

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Retailers are gearing up for Easter, but few are running marketing campaigns that stand out

Thu, 17 Apr 2014 | By Sarah Vizard

The usual round of cute chicks, chocolate eggs and DIY ads abound, but Easter is a holiday that could be so much more.

Mindi Chahal

Brands need to research strengths to compete

Wed, 16 Apr 2014 | By Mindi Chahal

Insight could help brands play on the strengths of their business. 

The Secret Marketer

Customer inertia – the force that marketers fear most

Wed, 16 Apr 2014 | By Secret Marketer

The biggest challenge for new entrants is getting customers to leave their trusted brand and try a new one. 

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Brands by the people, for the people, will always flourish

17 April 2014 | By Marc Mathieu

People and businesses are inextricably linked.

Ruth Mortimer

“Global peace is not just an ethical ideal – it helps the bottom line too”

17 April 2014

If you were to list the most difficult jobs in the world, establishing world peace would probably sit at number one.

Michael

Big brands aren't immune from nuisance calling

Tue, 15 Apr 2014 | By Michael Barnett

My own brush with a Vodafone sales centre shows the perils of using third-party leads.

> Click here for more Viewpoints

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Youth 100 list: Go down easy street to reach the young

Thu, 10 Oct 2013 | By Mindi Chahal

This year’s Youth 100 list unveils what attributes make brands attractive to 18- to-24 year-olds and uncovers some surprises in which companies top the group’s ‘most desired’.

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Boycotting is no route to brand safety

Fri, 9 Aug 2013 | By Ronan Shields

Shortsightedness seems to be the default for brands attempting to guard their reputation online.

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How to make your brand desirable

Mon, 1 Jul 2013 | By Maeve Hosea

Value, personality, doing good and being transparent key to brand desirability says report. 

Virgin Mobile

The brand impressions that really count

20 June 2013 | By David Burrows

Staff in all areas of a business have a role to play in shaping how people view a brand but not all perceptions are positive, finds new research.

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Adidas: aiming to score in Brazil

Wed, 12 Jun 2013 | By Jonathan Bacon

Global brand chief Nicole Vollebregt sets the bar high for the World Cup.

> Click here for more Brands in the News

Top Jobs

Evian baby suits up as Spider-Man in online ad Video

Wed, 2 Apr 2014 | By Sebastian Joseph

Evian partners with upcoming Spider-Man movie to introduce ‘The Amazing Baby’.

> Click here for more Marketing Week TV

Job of the Week

Latest News

Waitrose Weekend

Waitrose and C4 dish up Saturday morning cookery show

Thu, 17 Apr 2014 | By Lara O'Reilly

Weekend Kitchen with Waitrose to represent style of the supermarket’s free newspaper Waitrose Weekend.

Coop Bank

Co-op claims its brand is ‘resilient’ despite series of crises

Thu, 17 Apr 2014 | By Sarah Vizard

Co-op says ‘staggering’ number of replies to ‘Have Your Say’ survey justifies its existence.

The Co-op

Co-op Food provides a glimmer of hope amid ‘disastrous’ 2013

Thu, 17 Apr 2014 | By Sarah Vizard

’Successful’ marketing campaigns for revamped own brand range helps supermarket post sales growth in second half, but group reports £2.5bn loss.

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Google: 'Marketers that historically built their brand on TV are reorienting to digital'

Thu, 17 Apr 2014 | By Lara O'Reilly

SVP Nikesh Arora says marketing is ‘at a significant industry moment’.

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Diageo pins hopes on 6-point marketing plan after sales dip

Thu, 17 Apr 2014

Diageo posts 1.3 per cent third quarter sales dip, hit by a 19 per cent slump in Asia.

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Marketing budgets rise at record levels as confidence increases

Thu, 17 Apr 2014 | By Russell Parsons

Bellwether report finds bullish brands spending extra funds on traditional media channels.

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The Sun preps launch of own-branded betting service

Wed, 16 Apr 2014 | By Lara O'Reilly

News UK moots launch of Sun Bets.

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MasterCard strikes Rugby World Cup deal to accelerate global expansion

Wed, 16 Apr 2014 | By Sebastian Joseph

MasterCard to use union to invigorate its 16-year old ‘Priceless’ marketing strategy.

Amazon Prime Instant Video

Amazon's rebrand of Lovefilm hits subscriber numbers

Wed, 16 Apr 2014 | By Lara O'Reilly

Netflix UK membership pulled further ahead of Amazon Prime Instant Video in the past six months, report suggests.

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Burberry hails ‘innovative’ marketing for 13% sales jump

Wed, 16 Apr 2014 | By Sebastian Joseph

Marketing investments since the turn of the year helped the fashion house continue festive sales momentum.

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Tesco to increase price investment to turnaround declining sales

Wed, 16 Apr 2014 | By Sarah Vizard

Supermarket looking to get closer to Aldi and Lidl on pricing to help reverse second profit fall.

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Benetton focuses brand marketing on 'Italian essence' as it unveils new store concept Video

Tue, 15 Apr 2014

Flagship store in Milan aims to tie together in-store, online and external communications for first time as it seeks to revitalise sales.

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