Tesco-Logo-2013_304

Tesco bans sweets and chocolates from the checkout

Thu, 22 May 2014

Morrisons also limiting sales, while Asda and Sainsbury’s will not change current strategy.

AdidasChampsLEagueBall-Product-2014_304

Sponsors aim for ‘meaningful’ real-time marketing for Champions League final Video

Tue, 20 May 2014 | By Sebastian Joseph

Ford, Heineken and Adidas seek integrated real-time campaigns.

Andy Duncan Camelot

The 5 mistakes marketers make that prevent them from becoming leaders

Tue, 20 May 2014 | By Lara O'Reilly

But marketing leaders speaking at The Marketing Academy’s inaugural conference outlined the remedies too.

Nike England Home kit launch 2014

FA reveals plan to monetise its digital assets

Thu, 3 Apr 2014 | By Sebastian Joseph

Football chiefs ramp up efforts to commercialise online chatter and create additional value for sponsors.

> More Mobile World Congress 2014 coverage here

Data Strategy Awards 2014

data-strategy-logo-2014-304

DS-winners-vids-2014-304v3

Video: Data Strategy Awards winners on boardroom recognition Video

Tue, 4 Mar 2014

Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.

> more data strategy awards 2014

Ashley Friedlein 433 265

The new world of predictive marketing

Thu, 18 Sep 2014 | By Ashley Friedlein

B2B automated marketing techniques are set to take off in B2C.

Mindi Chalal 654 400

Moving away from testing to learning can help product development

Wed, 17 Sep 2014 | By Mindi Chahal

Brands should learn from consumers not test them. 

Ruth Mortimer 654 400

As Phones4U illustrates, a direct connection with customers is your lifeline

Wed, 17 Sep 2014 | By Ruth Mortimer

Brands are cutting out third parties to cultivate the customer.

The Secret Marketer 401 245

Can you be too good at marketing?

Wed, 17 Sep 2014 | By Secret Marketer

How do you cope with a call to be less successful?

Lucy Tesseras 654 400

Ofcom admits local TV channels won’t all succeed

Tue, 16 Sep 2014 | By Lucy Tesseras

Broadcasters blame data collection for low audiences but slashing local content misses the point.

Russell Parsons 654 400

Direct mail has found its place as volumes decline

Mon, 15 Sep 2014 | By Russell Parsons

Next’s decision to up mail spend reflects the channel’s maturity.  

> Click here for more Viewpoints

Top Jobs

Job of the Week

Latest News

Mr Kipling

Premier Foods announces major restructure to focus on categories over brands

Wed, 17 Sep 2014 | By Lara O'Reilly

Bisto and Mr Kipling owner reorganises into three business units: grocery, sweet treats and international.

VirginTrains

Virgin Trains unveils £8m brand reboot Video

Wed, 17 Sep 2014 | By Jonathan Bacon

Operator wants to become ”an irresistible travel option” after franchise win. 

Ladbrokes banned ad

‘Ladbrokes Life’ posters banned for endorsing irresponsible attitudes to gambling Video

Wed, 17 Sep 2014 | By Lara O'Reilly

TV, digital and outdoor campaign sparked 98 complaints, but only poster element banned.

breakthrough breast cancer 2014 304

Breakthrough Breast Cancer shifts brand message

Tue, 16 Sep 2014 | By Sarah Vizard

Charity introduces brand promise to ‘stop breast cancer for good’ as it looks to double funding.

tesco payqwiq 2014 304

Tesco trials mobile payments service

Tue, 16 Sep 2014 | By Sarah Vizard

Launch of PayQwiq in London and Edinburgh lets customers pay and earn Clubcard points on their phone.

Converse The Ticket

Converse uses adblock tech to ‘replace boring parts of the internet’ with its own ads Video

Tue, 16 Sep 2014 | By Lara O'Reilly

Browser extension to transform other brands’ ads into Converse branded content.

Lenovo

Lenovo makes senior marketing appointment as it bids to become ‘top 10 brand’ in Europe

Tue, 16 Sep 2014 | By Lara O'Reilly

Former Ogilvy & Mather worldwide managing director for global brands Jo Moore to support the drive.

London Eye Coca Cola index

Coca-Cola signs up with London Eye to dominate the skyline

Tue, 16 Sep 2014 | By Branwell Johnson

Coca-Cola replaces EDF Energy as sponsor of the London Eye.

superdrug elab 2014 304

Superdrug owner plans £37m investment to accelerate ecommerce growth

Tue, 16 Sep 2014 | By Sarah Vizard

AS Watson launches innovation lab to help it reach 5% ecommerce sales target. 

guinness dublin porter 2014 304

Guinness ‘on a quest’ for brand growth with craft variants Video

Mon, 15 Sep 2014 | By Sarah Vizard

Drinks maker commits to expand brand through innovation despite chequered history.

Marketers training

Marketers, are you a ‘chief, champion or coach’?

Mon, 15 Sep 2014 | By Sarah Vizard

Research finds ‘huge skew’ in personality type, with marketers likely to be more extroverted. 

whistl 2014 304

TNT Post changes name to whistl Video

Mon, 15 Sep 2014 | By Sarah Vizard

Rebrand comes as whistl looks to expand rapidly in the UK and prove its innovation credentials with an electric unicycle trial.

> Click here for more News