The bank’s biggest marketing investment aimed at showing people ”it is listening”.
E-Lites to more than double its marketing investment this year as it plans return to TV.
Kingsmill launches ‘Great White’ loaf to challenge the ‘very negative’ story around white bread.
Paid-for apps offer the benefit of taking fewer downloads to top the charts, increased visibility through partner marketing and increased consumer usage - but user expectations are far higher.
MWC: Yahoo’s claim comes on the same day as the launch of News Digest app to rival Facebook’s Paper and Google Currents.
Data Strategy Awards 2014
Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.
Adidas must avoid getting swept up in the real-time marketing hype and focus on driving its bottom line.
Both eBay and M&S have revamped their websites to focus on content but they need to make sure they aren’t ignoring conversion in the search for engagement.
Repeating analytics on mobile marketing is vital to effectiveness.
A couple of months ago I mentioned that I was going out to pitch for a new agency to join my creative roster.
If brands are going to use shock tactics, they need to make sure their cause has public permission to push the boundaries.
Retailers experimenting with beacons is exciting but adds another layer of data that marketers must be very careful with.
Brands in the News
This year’s Youth 100 list unveils what attributes make brands attractive to 18- to-24 year-olds and uncovers some surprises in which companies top the group’s ‘most desired’.
Shortsightedness seems to be the default for brands attempting to guard their reputation online.
Value, personality, doing good and being transparent key to brand desirability says report.
Staff in all areas of a business have a role to play in shaping how people view a brand but not all perceptions are positive, finds new research.
Global brand chief Nicole Vollebregt sets the bar high for the World Cup.
Marketing Week TV
MWC 2014: Marketing Week asked Fujitsu’s EMEA product marketing director James Maynard how marketers can harness technology that makes users feel, as well as see, textures on a tablet screen.