Tesco bans sweets and chocolates from the checkout

Thu, 22 May 2014

Morrisons also limiting sales, while Asda and Sainsbury’s will not change current strategy.


Sponsors aim for ‘meaningful’ real-time marketing for Champions League final Video

Tue, 20 May 2014 | By Sebastian Joseph

Ford, Heineken and Adidas seek integrated real-time campaigns.

Andy Duncan Camelot

The 5 mistakes marketers make that prevent them from becoming leaders

Tue, 20 May 2014 | By Lara O'Reilly

But marketing leaders speaking at The Marketing Academy’s inaugural conference outlined the remedies too.

Nike England Home kit launch 2014

FA reveals plan to monetise its digital assets

Thu, 3 Apr 2014 | By Sebastian Joseph

Football chiefs ramp up efforts to commercialise online chatter and create additional value for sponsors.

> More Mobile World Congress 2014 coverage here

Data Strategy Awards 2014



Video: Data Strategy Awards winners on boardroom recognition Video

Tue, 4 Mar 2014

Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.

> more data strategy awards 2014

Russell Parsons 654 400

Electioneering must not delay action on nuisance calls

Mon, 28 Jul 2014 | By Russell Parsons

The TPS works as well as it is allowed to, only the Government can stop nuisance callers. 

Sebastian Joseph 654 400

Marketers, get technical with digital to go the distance

Fri, 25 Jul 2014 | By Sebastian Joseph

To get ahead in the marketing world you need a basic knowledge of how the web works.

Sarah Vizard 654 400

As Amazon turns 20 it must not lose sight of what is most important: its brand

Thu, 24 Jul 2014 | By Sarah Vizard

Retailer’s brand image has taken a hit in recent years.

Mindi Chahal

Client-agency relationships need a little insight

Wed, 23 Jul 2014 | By Mindi Chahal

Agencies can reap the benefits of research and insight to ward off marketer concerns.

Ruth Mortimer 654 400

Three lessons from Aldi's founder for today's brands

Wed, 23 Jul 2014 | By Ruth Mortimer

Tesco’s new CEO faces a huge challenge - can he be as ruthlessly focused as Aldi is on its business?

The Secret Marketer 401 245

Are you on brand when appearing on camera?

Wed, 23 Jul 2014 | By Secret Marketer

While dozens scrutinise your scripts and memos before sign off, what about your visual image?

> Click here for more Viewpoints

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Britvic brands

Britvic moves GB marketing chief to global role

Fri, 25 Jul 2014 | By Russell Parsons

Jonathan Gatward to take on newly created global category and capability director role. 


Sky Bet kicks off Football League push to inject ‘Skyness’ into brand

Fri, 25 Jul 2014 | By Sebastian Joseph

Jim White and Jeff Stelling to star in the gambling firm’s first major campaign for the League.


McDonald's focuses on ‘what matters’ in push to highlight its positive contributions Video

Fri, 25 Jul 2014 | By Sebastian Joseph

Campaign introduces the strapline ‘Here’s to what matters’.

Marketers training

Demand for marketers on the rise

Fri, 25 Jul 2014 | By Sarah Vizard

Job ads for marketing professionals increased 8% in the second quarter, says report.

Amazon Prime Instant Video

Amazon’s losses widen as it ups marketing investment Video

Fri, 25 Jul 2014 | By Sarah Vizard

Marketing spend rose 40% in the second quarter as Amazon promoted new services and content.


Starbucks to bolster premium coffee range in innovation drive

Fri, 25 Jul 2014 | By Sebastian Joseph

Starbucks to expand fizzy drinks range to international markets after ‘strong’ tests.


‘Avoid management babble and think like a customer if you want to be a CEO’

Fri, 25 Jul 2014 | By Russell Parsons

Marketer turned CEO Allan Leighton offers his tips for success.  

Pepsi 304

Britvic hails sports marketing for sales boost

Thu, 24 Jul 2014 | By Lara O'Reilly

Soft drinks maker, which markets Pepsi in the UK, says marketing around the World Cup and Tour de France spurred revenues.


Visa tops World Cup positivity rankings as sponsors beat ambushers

Thu, 24 Jul 2014 | By Sebastian Joseph

Visa’s sponsorship of the event delivers boost in consumers’ instinctive positivity to the brand, according to report.

cmo salary 304

‘The highest paid CMOs are the best digital performers’

Thu, 24 Jul 2014 | By Sarah Vizard

Survey finds marketers’ salaries increase as digital marketing performance improves. 

Unilever Facebook page

Unilever puts greater focus on innovation to drive up prices

Thu, 24 Jul 2014 | By Sarah Vizard

Sales dipped in Europe as the discounters and promotions by rivals forced it to cut prices.

Facebook logo

Facebook: ‘Marketers are realising the creative opportunity we offer’

Thu, 24 Jul 2014 | By Lara O'Reilly

Facebook’s Q2 ad revenue soared 67% as brands started to approach it in the same way as TV, it claims.

> Click here for more News