Profile: Sir Charlie Mayfield

John Lewis Partnership Chairman

> More Mobile World Congress 2014 coverage here

Data Strategy Awards 2014

data-strategy-logo-2014-304

DS-winners-vids-2014-304v3

Video: Data Strategy Awards winners on boardroom recognition Video

Tue, 4 Mar 2014

Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.

> more data strategy awards 2014

The Secret Marketer

Customer inertia – the force that marketers fear most

Wed, 16 Apr 2014 | By Secret Marketer

The biggest challenge for new entrants is getting customers to leave their trusted brand and try a new one. 

“Brands by the people, for the people, will always flourish”

17 April 2014

People and businesses are inextricably linked.

“Beckham’s scored an own goal in Haig Club signing”

17 April 2014

Heartfelt congratulations to David Beckham on signing on to be part of the team to launch a new whisky brand called Haig Club. The House of Haig has been around for more than four centuries but current owner Diageo has announced it is preparing for the global launch of the new Club sub-brand with Beckham “playing a fundamental ...

Ruth Mortimer

“Global peace is not just an ethical ideal – it helps the bottom line too”

17 April 2014

If you were to list the most difficult jobs in the world, establishing world peace would probably sit at number one.

Secret marketer: Fewer customers switch their bank account or energy supplier than change their spouse

Tue, 15 Apr 2014

Despite approaching the upper platform of the organisational pyramid, I believe one should never give up learning.

Michael

Big brands aren't immune from nuisance calling

Tue, 15 Apr 2014 | By Michael Barnett

My own brush with a Vodafone sales centre shows the perils of using third-party leads.

> Click here for more Viewpoints

youth-100-trends-250

Youth 100 list: Go down easy street to reach the young

Thu, 10 Oct 2013 | By Mindi Chahal

This year’s Youth 100 list unveils what attributes make brands attractive to 18- to-24 year-olds and uncovers some surprises in which companies top the group’s ‘most desired’.

Ronan-600-400

Boycotting is no route to brand safety

Fri, 9 Aug 2013 | By Ronan Shields

Shortsightedness seems to be the default for brands attempting to guard their reputation online.

AppleiPhone5304

How to make your brand desirable

Mon, 1 Jul 2013 | By Maeve Hosea

Value, personality, doing good and being transparent key to brand desirability says report. 

Virgin Mobile

The brand impressions that really count

20 June 2013 | By David Burrows

Staff in all areas of a business have a role to play in shaping how people view a brand but not all perceptions are positive, finds new research.

Nicole-Vollebregt-Adidas-2013-460

Adidas: aiming to score in Brazil

Wed, 12 Jun 2013 | By Jonathan Bacon

Global brand chief Nicole Vollebregt sets the bar high for the World Cup.

> Click here for more Brands in the News

Top Jobs

Evian baby suits up as Spider-Man in online ad Video

Wed, 2 Apr 2014 | By Sebastian Joseph

Evian partners with upcoming Spider-Man movie to introduce ‘The Amazing Baby’.

> Click here for more Marketing Week TV

Job of the Week

Latest News

coke-worldcup-2014-304

Coke holds back marketing spend as it prepares for World Cup splurge

Tue, 15 Apr 2014 | By Lara O'Reilly

Coke has spent just 5 per cent of its $400m additional marketing investment for 2014 in Q1.

Marketers training

Brands increasing investment in marketing capability as finances improve

Tue, 15 Apr 2014 | By Marketing Week Reporters

Green shoots of economic recovery are giving companies the confidence to invest in personal development and staff retention. 

LynxPeace-Campaign-2014_304

Unilever’s Lynx ties with Asos for ‘Peace’ push Video

Tue, 15 Apr 2014 | By Sebastian Joseph

Unilever enlists retailer, Peace One Day and music producers to promote ‘Peace’.

Wally Olins

Wally Olins dies aged 83

Tue, 15 Apr 2014

Wally Olins, who co-founded consultancies Wolff Olins and Saffron, has died at the age of 83.

Coke bottles

Coke Great Britain sales impacted by shift to smaller bottles

Tue, 15 Apr 2014 | By Lara O'Reilly

Sparkling volumes down double digits in first quarter as Coke changed bottle size from 2l to 1.75l.

debenhams-ad-2013-304

Debenhams overhauls promotions strategy as discounting cuts margins

Tue, 15 Apr 2014 | By Russell Parsons

Fewer promotion days and ‘clearly defined’ sale periods promised. 

Oasis Mighty Drops

Coca-Cola's Oasis takes on Robinsons with squash drink

Tue, 15 Apr 2014 | By Lara O'Reilly

Coke pumps ‘significant’ marketing investment into new product Oasis Mighty Drops.

McDonaldsApp-Product-2014_304

McDonald’s plots pan-European mobile coupon app launch Video

Tue, 15 Apr 2014 | By Sebastian Joseph

McDonald’s has been testing an app that serves up mobile-only offers.

Computer Mouse

IAB sets out ‘baseline standard’ for display ad impressions

Tue, 15 Apr 2014 | By Lara O'Reilly

Viewability guidelines aim to create standard for dekstop ads actually seen, not just served.

VirginGalactic-Campaign-2014_304

Virgin Galactic names Land Rover as first sponsor

Tue, 15 Apr 2014 | By Sebastian Joseph

Virgin Galactic hunts for further partners that can help fund the operation of the business.

BritishGasCampaign-Campaign-2014_304

British Gas details content marketing shift

Mon, 14 Apr 2014 | By Sebastian Joseph

British Gas to make marketing more attuned to customers’ interests rather than broadcasting product-based messages.

Andrew Morley

Motorola’s UK vice president to leave Video

Mon, 14 Apr 2014 | By Lara O'Reilly

Marketing veteran Andrew Morley to leave the business as company prepares for takeover deal from Lenovo to close.

> Click here for more News