> More Mobile World Congress 2014 coverage here

Data Strategy Awards 2014

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Video: Data Strategy Awards winners on boardroom recognition Video

Tue, 4 Mar 2014

Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.

> more data strategy awards 2014

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Supermarkets’ new price war risks damaging relations with food brands and consumers

Thu, 24 Apr 2014 | By Sarah Vizard

Premier Foods’ slump shows brands are getting caught in the crossfire.

Mindi Chahal

Use research to identify mistakes

Wed, 23 Apr 2014 | By Mindi Chahal

Where brands go wrong could be the most useful insight for marketers.   

The Secret Marketer

Why are women from Venus and men from Mars?

Wed, 23 Apr 2014 | By Secret Marketer

This week, on my way home from overseas, I wondered what present I should buy my wife.

Ruth Mortimer

“Ban the word mum from segmentation: there is no identikit person”

24 April 2014

If you’re a regular reader of Marketing Week, you’ll probably be able to spot that I am female.

Richard Madden

As Tesco shows, loyalty points no longer mean financial prizes

Wed, 23 Apr 2014 | By Richard Madden

To say Tesco is in a spot of bother at the moment is something of an understatement.

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HMRC data sale is an accident waiting to happen

Tue, 22 Apr 2014 | By Michael Barnett

Social benefits of analysing citizens’ data can be achieved without releasing confidential records.

> Click here for more Viewpoints

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Youth 100 list: Go down easy street to reach the young

Thu, 10 Oct 2013 | By Mindi Chahal

This year’s Youth 100 list unveils what attributes make brands attractive to 18- to-24 year-olds and uncovers some surprises in which companies top the group’s ‘most desired’.

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Boycotting is no route to brand safety

Fri, 9 Aug 2013 | By Ronan Shields

Shortsightedness seems to be the default for brands attempting to guard their reputation online.

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How to make your brand desirable

Mon, 1 Jul 2013 | By Maeve Hosea

Value, personality, doing good and being transparent key to brand desirability says report. 

Virgin Mobile

The brand impressions that really count

20 June 2013 | By David Burrows

Staff in all areas of a business have a role to play in shaping how people view a brand but not all perceptions are positive, finds new research.

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Adidas: aiming to score in Brazil

Wed, 12 Jun 2013 | By Jonathan Bacon

Global brand chief Nicole Vollebregt sets the bar high for the World Cup.

> Click here for more Brands in the News

Top Jobs

Apple launches sustainability ad push – but can’t resist taking a dig at rivals Video

Tue, 22 Apr 2014 | By Lara O'Reilly

‘There are some ideas we want every company to copy’, pokes Apple.

> Click here for more Marketing Week TV

Job of the Week

Latest News

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Heineken credits increased marketing spend for sales rebound

Thu, 24 Apr 2014 | By Russell Parsons

Brewer returns to growth in Western Europe with spend hike credited for gains.

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Facebook asserts approach to improve quality of ads, not ramp up formats

Thu, 24 Apr 2014 | By Lara O'Reilly

Assertions come as social network reports 72 per cent hike in Q1 revenue.

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Subway on how it plans to use Liverpool deal to get 'everyday people more active'

Wed, 23 Apr 2014 | By Lara O'Reilly

The thinking behind becoming LFC’s ‘Official Training Food partner’.

Procter Gamble

P&G to cut marketing spend this year in efficiency drive

Wed, 23 Apr 2014 | By Sarah Vizard

CFO Jon Mueller says shift to digital means ‘dollars spent is no longer representative of the strength of a marketing programme’.

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Asda marketing boss lauds rival Aldi’s ‘gritty’ marketing

Wed, 23 Apr 2014 | By Sarah Vizard

Marketing director Chris McDonough says Aldi’s ‘realness, grittiness and humour’ resonates with customers.

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Subway signs Liverpool sponsorship deal

Wed, 23 Apr 2014 | By Lara O'Reilly

Sandwich chain becomes Premier League leaders’ ‘Official Training Food partner’ to supercharge its ‘train hard and eat fresh’ marketing messaging.

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Co-op Food enters price war with ‘Fair and Square’ campaign Video

Wed, 23 Apr 2014 | By Sarah Vizard

Supermarket to invest £100m in price in latest phase of convenience strategy.

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‘Marketers failing to connect with mums’

Wed, 23 Apr 2014 | By Sarah Vizard

Brands need to reflect complexity of mums as a group to create marketing that resonates with them, finds research.

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‘Distressing’ Pancreatic Cancer Action ad cleared

Wed, 23 Apr 2014 | By Russell Parsons

ASA received 121 complaints about ad that suggested other types of cancer were not as serious. 

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Ofgem launches push to encourage Brits to go 'energy shopping' Video

Wed, 23 Apr 2014 | By Lara O'Reilly

Digital and PR activity from the energy regulator aims to encourage more consumers to find a better deal.

The Marketing Academy

Marketing Academy launches apprenticeship event

Tue, 22 Apr 2014

The Marketing Academy, the non-profit mentoring organisation of which Marketing Week is a founding partner, is putting on an event aiming to raise money for its Merlin’s Apprentice Fund.

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McDonald's to make marketing 'less disparate'

Tue, 22 Apr 2014 | By Lara O'Reilly

Fast food chain to combat lower than expected Q1 profits with a marketing refocus around its core range.

> Click here for more News