Move to increase amount of NewsFeed ads users will see from same brand daily described as ‘double-edged sword’.
Discount retailer to stock women’s fashion for the first time.
Samsung looks to ‘Midnight Rainbow’ to continue its ‘disruptive’ marketing charge as it bids to become ‘most loved brand’.
Current fiscal year marketing spend to beat last.
Snapchat Discovery service to launch in November, offering marketers a way to target Millennials, at scale, according to a report.
McDonald’s sees supermarkets as a way to lift the awareness of its McCafé offering in battle with Starbucks.
P&G and Quaker Oats among first brands to reward fitness enthusiasts at their ‘moments of elation’.
Celebrity-fuelled campaign aims to celebrate individuality and people who dress normally.
Morrisons also limiting sales, while Asda and Sainsbury’s will not change current strategy.
Ford, Heineken and Adidas seek integrated real-time campaigns.
But marketing leaders speaking at The Marketing Academy’s inaugural conference outlined the remedies too.
Football chiefs ramp up efforts to commercialise online chatter and create additional value for sponsors.
Data Strategy Awards 2014
Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.
Brands need to think about how they are gathering insight across devices.
Content marketers should make sure they build “trust” cues into blogs.
Students are not taking the “right” A levels to be marketers – but does it matter?
The era of smart connected tech devices has begun, but many consumers remain unconvinced.
Consumers are increasingly blocking mobile tracking, potentially leading to skewed data.
Flexibility is required if the use of social as a DM channel in banking is to flourish.