Tesco bans sweets and chocolates from the checkout

Thu, 22 May 2014

Morrisons also limiting sales, while Asda and Sainsbury’s will not change current strategy.


Sponsors aim for ‘meaningful’ real-time marketing for Champions League final Video

Tue, 20 May 2014 | By Sebastian Joseph

Ford, Heineken and Adidas seek integrated real-time campaigns.

Andy Duncan Camelot

The 5 mistakes marketers make that prevent them from becoming leaders

Tue, 20 May 2014 | By Lara O'Reilly

But marketing leaders speaking at The Marketing Academy’s inaugural conference outlined the remedies too.

Nike England Home kit launch 2014

FA reveals plan to monetise its digital assets

Thu, 3 Apr 2014 | By Sebastian Joseph

Football chiefs ramp up efforts to commercialise online chatter and create additional value for sponsors.

> More Mobile World Congress 2014 coverage here

Data Strategy Awards 2014



Video: Data Strategy Awards winners on boardroom recognition Video

Tue, 4 Mar 2014

Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.

> more data strategy awards 2014

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The latest celebrity scandal exposes mobile security

Tue, 2 Sep 2014 | By Lucy Tesseras

Apple is “actively investigating” hacking claims after naked pictures of stars get leaked.

Russell Parsons 654 400

Using electoral register lists might not be a danger to democracy but it is dumb

Mon, 1 Sep 2014 | By Russell Parsons

The LGA should add bad marketing to its list of objections. 

Lara O'Reilly 654 400

Twitter: keep your analytics for brands only

Fri, 29 Aug 2014 | By Lara O'Reilly

Opening up the analytics dashboard to everyone cheapens its value.

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Lidl’s £20m statement of intent

Thu, 28 Aug 2014 | By Sarah Vizard

The launch of its first brand campaign proves Lidl wants to be seen as a supermarket, not just a discounter.

Mindi Chahal

Social media based real-time analytics are a force for good

Wed, 27 Aug 2014 | By Mindi Chahal

Real-time insight is an important step in becoming more relevant to consumers.

Jonathan Bacon 654 400

Data teams must wise up to wearables

Tue, 26 Aug 2014 | By Jonathan Bacon

Brands should prepare for an explosion of ‘quantified self’ data.

> Click here for more Viewpoints

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Fitness First looks to prove fitness credentials with Team GB tie-up

Mon, 1 Sep 2014 | By Sarah Vizard

Gym chain aims to inspire people with workouts based on athletes’ training.


General Mills switches from volume-driven to brand-equity marketing Video

Mon, 1 Sep 2014 | By Sebastian Joseph

General Mills to focus pan-European charge around Häagen -Dazs, Old El Paso and Nature Valley.

Tesco Express Twitter parody account

Tesco in discussions with Twitter to tackle parody account

Mon, 1 Sep 2014 | By Lara O'Reilly

’@Tecso_Express’ has been tweeting Tesco customers with sweary messages.

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ALS Association withdraws attempt to trademark ‘ice bucket challenge’

Mon, 1 Sep 2014 | By Sarah Vizard

Charity says it filed the trademark ‘in good faith’ but has backed down following ‘public concern’.


KFC launches pulled chicken to exploit ‘fashionable’ street food trend

Mon, 1 Sep 2014 | By Sebastian Joseph

KFC says innovation is its ‘biggest menu’ overhaul in the UK in 20 years.

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M&S hopes for halo effect with unifying brand campaign Video

Mon, 1 Sep 2014 | By Sarah Vizard

Retailer sees 130th anniversary as perfect time to communicate what ‘makes the brand special’.

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M&S aligns food and GM marketing for first time under ‘Only M&S’ strapline Video

Mon, 1 Sep 2014 | By Sarah Vizard

M&S drops ‘Leading Ladies’ and ’Make today delicious’ campaigns in message overhaul.


Pernod Ricard reconnects brand and local teams to win customers ‘in the last 3 feet’

Fri, 29 Aug 2014 | By Sebastian Joseph

Pernod Ricard says move will create ‘some shortfall’ in headcount.

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The ice bucket challenge: one-hit wonder or the future of fundraising?

Fri, 29 Aug 2014 | By Sarah Vizard

Charities can benefit in the longer term but must ensure consumers know who the campaign is for. 

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Walkers asks customers to tweet for free crisps

Fri, 29 Aug 2014 | By Sarah Vizard

Walkers turns three London bus stops into Twitter vending machines.

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ALS Association tries to trademark ‘ice bucket challenge’

Fri, 29 Aug 2014 | By Sarah Vizard

US charity files an application that, if approved, could stop other charities using the phrase.

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Tesco slashes profit forecast again as brand battered

Fri, 29 Aug 2014 | By Sarah Vizard

Supermarket parachutes new boss in a month early as perceptions of the brand plummet.

> Click here for more News