Charity responsible for royal palaces hires first digital boss as it embarks on transformation plan.
Airline says customer service push helped profits rise 152% in the first quarter.
Simon Thomas is leaving the job after a year, with his responsibilities for passenger cars and group marketing to be split up.
FMCG company to shift from country marketing to one regional brand team for North America and Europe.
Beleaguered carrier considers name change after recent plane disappearance and alleged shooting down of another.
Virgin Holidays tells Three ‘Don’t be sorry’ for all the holiday spam and urges its own customers to ‘show off’ holiday snaps.
Model adds Topshop to her list of endorsements, which also includes Mulberry, DKNY, Chanel and Burberry.
Unilever hoping to find new ways to influence shoppers’ purchasing decisions before they reach a retailer’s website.
Morrisons also limiting sales, while Asda and Sainsbury’s will not change current strategy.
Ford, Heineken and Adidas seek integrated real-time campaigns.
But marketing leaders speaking at The Marketing Academy’s inaugural conference outlined the remedies too.
Football chiefs ramp up efforts to commercialise online chatter and create additional value for sponsors.
Data Strategy Awards 2014
Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.
The TPS works as well as it is allowed to, only the Government can stop nuisance callers.
To get ahead in the marketing world you need a basic knowledge of how the web works.
Retailer’s brand image has taken a hit in recent years.
Agencies can reap the benefits of research and insight to ward off marketer concerns.
Tesco’s new CEO faces a huge challenge - can he be as ruthlessly focused as Aldi is on its business?
While dozens scrutinise your scripts and memos before sign off, what about your visual image?