> More Mobile World Congress 2014 coverage here

Data Strategy Awards 2014



Video: Data Strategy Awards winners on boardroom recognition Video

Tue, 4 Mar 2014

Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.

> more data strategy awards 2014


Supermarkets’ new price war risks damaging relations with food brands and consumers

Thu, 24 Apr 2014 | By Sarah Vizard

Premier Foods’ slump shows brands are getting caught in the crossfire.

Mindi Chahal

Use research to identify mistakes

Wed, 23 Apr 2014 | By Mindi Chahal

Where brands go wrong could be the most useful insight for marketers.   

The Secret Marketer

Why are women from Venus and men from Mars?

Wed, 23 Apr 2014 | By Secret Marketer

This week, on my way home from overseas, I wondered what present I should buy my wife.

Ruth Mortimer

“Ban the word mum from segmentation: there is no identikit person”

24 April 2014

If you’re a regular reader of Marketing Week, you’ll probably be able to spot that I am female.

Richard Madden

As Tesco shows, loyalty points no longer mean financial prizes

Wed, 23 Apr 2014 | By Richard Madden

To say Tesco is in a spot of bother at the moment is something of an understatement.


HMRC data sale is an accident waiting to happen

Tue, 22 Apr 2014 | By Michael Barnett

Social benefits of analysing citizens’ data can be achieved without releasing confidential records.

> Click here for more Viewpoints


Youth 100 list: Go down easy street to reach the young

Thu, 10 Oct 2013 | By Mindi Chahal

This year’s Youth 100 list unveils what attributes make brands attractive to 18- to-24 year-olds and uncovers some surprises in which companies top the group’s ‘most desired’.


Boycotting is no route to brand safety

Fri, 9 Aug 2013 | By Ronan Shields

Shortsightedness seems to be the default for brands attempting to guard their reputation online.


How to make your brand desirable

Mon, 1 Jul 2013 | By Maeve Hosea

Value, personality, doing good and being transparent key to brand desirability says report. 

Virgin Mobile

The brand impressions that really count

20 June 2013 | By David Burrows

Staff in all areas of a business have a role to play in shaping how people view a brand but not all perceptions are positive, finds new research.


Adidas: aiming to score in Brazil

Wed, 12 Jun 2013 | By Jonathan Bacon

Global brand chief Nicole Vollebregt sets the bar high for the World Cup.

> Click here for more Brands in the News

Top Jobs

Apple launches sustainability ad push – but can’t resist taking a dig at rivals Video

Tue, 22 Apr 2014 | By Lara O'Reilly

‘There are some ideas we want every company to copy’, pokes Apple.

> Click here for more Marketing Week TV

Job of the Week

Latest News


Heineken credits increased marketing spend for sales rebound

Thu, 24 Apr 2014 | By Russell Parsons

Brewer returns to growth in Western Europe with spend hike credited for gains.

Facebook video ads

Facebook asserts approach to improve quality of ads, not ramp up formats

Thu, 24 Apr 2014 | By Lara O'Reilly

Assertions come as social network reports 72 per cent hike in Q1 revenue.

Liverpool v Stoke 2013 BT Sport

Subway on how it plans to use Liverpool deal to get 'everyday people more active'

Wed, 23 Apr 2014 | By Lara O'Reilly

The thinking behind becoming LFC’s ‘Official Training Food partner’.

Procter Gamble

P&G to cut marketing spend this year in efficiency drive

Wed, 23 Apr 2014 | By Sarah Vizard

CFO Jon Mueller says shift to digital means ‘dollars spent is no longer representative of the strength of a marketing programme’.


Asda marketing boss lauds rival Aldi’s ‘gritty’ marketing

Wed, 23 Apr 2014 | By Sarah Vizard

Marketing director Chris McDonough says Aldi’s ‘realness, grittiness and humour’ resonates with customers.

Subway Liverpool Daniel Sturridge

Subway signs Liverpool sponsorship deal

Wed, 23 Apr 2014 | By Lara O'Reilly

Sandwich chain becomes Premier League leaders’ ‘Official Training Food partner’ to supercharge its ‘train hard and eat fresh’ marketing messaging.


Co-op Food enters price war with ‘Fair and Square’ campaign Video

Wed, 23 Apr 2014 | By Sarah Vizard

Supermarket to invest £100m in price in latest phase of convenience strategy.


‘Marketers failing to connect with mums’

Wed, 23 Apr 2014 | By Sarah Vizard

Brands need to reflect complexity of mums as a group to create marketing that resonates with them, finds research.


‘Distressing’ Pancreatic Cancer Action ad cleared

Wed, 23 Apr 2014 | By Russell Parsons

ASA received 121 complaints about ad that suggested other types of cancer were not as serious. 

Ofgem Go Energy Shopping

Ofgem launches push to encourage Brits to go 'energy shopping' Video

Wed, 23 Apr 2014 | By Lara O'Reilly

Digital and PR activity from the energy regulator aims to encourage more consumers to find a better deal.

The Marketing Academy

Marketing Academy launches apprenticeship event

Tue, 22 Apr 2014

The Marketing Academy, the non-profit mentoring organisation of which Marketing Week is a founding partner, is putting on an event aiming to raise money for its Merlin’s Apprentice Fund.


McDonald's to make marketing 'less disparate'

Tue, 22 Apr 2014 | By Lara O'Reilly

Fast food chain to combat lower than expected Q1 profits with a marketing refocus around its core range.

> Click here for more News