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Tesco bans sweets and chocolates from the checkout

Thu, 22 May 2014

Morrisons also limiting sales, while Asda and Sainsbury’s will not change current strategy.

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Sponsors aim for ‘meaningful’ real-time marketing for Champions League final Video

Tue, 20 May 2014 | By Sebastian Joseph

Ford, Heineken and Adidas seek integrated real-time campaigns.

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The 5 mistakes marketers make that prevent them from becoming leaders

Tue, 20 May 2014 | By Lara O'Reilly

But marketing leaders speaking at The Marketing Academy’s inaugural conference outlined the remedies too.

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FA reveals plan to monetise its digital assets

Thu, 3 Apr 2014 | By Sebastian Joseph

Football chiefs ramp up efforts to commercialise online chatter and create additional value for sponsors.

> More Mobile World Congress 2014 coverage here

Data Strategy Awards 2014

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Video: Data Strategy Awards winners on boardroom recognition Video

Tue, 4 Mar 2014

Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.

> more data strategy awards 2014

Ruth Mortimer 654 400

An open letter to intrepid young marketer Alfred Ajani...

Thu, 21 Aug 2014 | By Ruth Mortimer

A plucky young graduate has made headlines begging for a career in marketing. Let’s help.

Mindi Chalal 654 400

Cross device strategies need smarter tracking

Wed, 20 Aug 2014 | By Mindi Chahal

Brands need to think about how they are gathering insight across devices.

Nathalie Nahai 600 366

The psychological strategies behind successful blogs

Wed, 20 Aug 2014 | By Nathalie Nahaï

Content marketers should make sure they build “trust” cues into blogs.

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Do future marketers really need a degree?

Wed, 20 Aug 2014 | By Secret Marketer

Students are not taking the “right” A levels to be marketers – but does it matter?

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Are we living in the technology "stone age"?

21 August 2014 | By Ruth Mortimer

The era of smart connected tech devices has begun, but many consumers remain unconvinced.

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Marketers risk muddied data if consumers ‘go dark’

Tue, 19 Aug 2014 | By Lucy Tesseras

Consumers are increasingly blocking mobile tracking, potentially leading to skewed data.

> Click here for more Viewpoints

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Lidl takes on Primark with launch of own fashion range

Wed, 20 Aug 2014 | By Sarah Vizard

Discount retailer to stock women’s fashion for the first time.

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Samsung launches tablet art installation

Wed, 20 Aug 2014 | By Lara O'Reilly

Samsung looks to ‘Midnight Rainbow’ to continue its ‘disruptive’ marketing charge as it bids to become ‘most loved brand’.

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Heineken to increase marketing to quicken ‘strong’ Western Europe growth

Wed, 20 Aug 2014 | By Sebastian Joseph

Current fiscal year marketing spend to beat last. 

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Snapchat to expand app into content and ads

Wed, 20 Aug 2014 | By Lara O'Reilly

Snapchat Discovery service to launch in November, offering marketers a way to target Millennials, at scale, according to a report.

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McDonald’s takes McCafé brand into supermarkets

Tue, 19 Aug 2014 | By Sebastian Joseph

McDonald’s sees supermarkets as a way to lift the awareness of its McCafé offering in battle with Starbucks.

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RunKeeper to reward users as they reach their fitness goals with gifts from brands

Tue, 19 Aug 2014 | By Lara O'Reilly

P&G and Quaker Oats among first brands to reward fitness enthusiasts at their ‘moments of elation’.

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Gap asks consumers to ‘dress normal’ in marketing push

Tue, 19 Aug 2014 | By Sarah Vizard

Celebrity-fuelled campaign aims to celebrate individuality and people who dress normally.

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Morrisons strips messaging back in search of value perception boost

Tue, 19 Aug 2014 | By Sarah Vizard

Everyday Low Prices move comes as data shows value rating slipping. 

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Tumblr to let marketers scan blog photos for their brands

Tue, 19 Aug 2014 | By Lara O'Reilly

Yahoo-owned blogging site partners Ditto Labs, which helps marketers see when photos including their brands are shared.

Unilever

FMCG prices pick up as shift away from promotions starts to pay off

Tue, 19 Aug 2014 | By Sarah Vizard

But FMCG sales growth is slowest since 2009.

RBS

Royal Bank of Scotland drops RBS branding

Tue, 19 Aug 2014

Move an attempt to “reconnect with heritage” in Scotland.   

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Groupon hopes to win over brands with profile pages launch

Tue, 19 Aug 2014 | By Sarah Vizard

Plans part of ‘transformation’ to ‘pull’ people to its site rather than rely on email blasts.

> Click here for more News