Supermarket to invest £100m in price in latest phase of convenience strategy.
Brands need to reflect complexity of mums as a group to create marketing that resonates with them, finds research.
ASA received 121 complaints about ad that suggested other types of cancer were not as serious.
Digital and PR activity from the energy regulator aims to encourage more consumers to find a better deal.
Football chiefs ramp up efforts to commercialise online chatter and create additional value for sponsors.
Data Strategy Awards 2014
Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.
This week, on my way home from overseas, I wondered what present I should buy my wife.
If you’re a regular reader of Marketing Week, you’ll probably be able to spot that I am female.
To say Tesco is in a spot of bother at the moment is something of an understatement.
Social benefits of analysing citizens’ data can be achieved without releasing confidential records.
Easter is a holiday that could be so much more than cute chicks and eggs.
Insight could help brands play on the strengths of their business.
Brands in the News
This year’s Youth 100 list unveils what attributes make brands attractive to 18- to-24 year-olds and uncovers some surprises in which companies top the group’s ‘most desired’.
Shortsightedness seems to be the default for brands attempting to guard their reputation online.
Value, personality, doing good and being transparent key to brand desirability says report.
Staff in all areas of a business have a role to play in shaping how people view a brand but not all perceptions are positive, finds new research.
Global brand chief Nicole Vollebregt sets the bar high for the World Cup.
Marketing Week TV
‘There are some ideas we want every company to copy’, pokes Apple.