Tesco bans sweets and chocolates from the checkout

Thu, 22 May 2014

Morrisons also limiting sales, while Asda and Sainsbury’s will not change current strategy.


Sponsors aim for ‘meaningful’ real-time marketing for Champions League final Video

Tue, 20 May 2014 | By Sebastian Joseph

Ford, Heineken and Adidas seek integrated real-time campaigns.

Andy Duncan Camelot

The 5 mistakes marketers make that prevent them from becoming leaders

Tue, 20 May 2014 | By Lara O'Reilly

But marketing leaders speaking at The Marketing Academy’s inaugural conference outlined the remedies too.

Nike England Home kit launch 2014

FA reveals plan to monetise its digital assets

Thu, 3 Apr 2014 | By Sebastian Joseph

Football chiefs ramp up efforts to commercialise online chatter and create additional value for sponsors.

> More Mobile World Congress 2014 coverage here

Data Strategy Awards 2014



Video: Data Strategy Awards winners on boardroom recognition Video

Tue, 4 Mar 2014

Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.

> more data strategy awards 2014

Mindi Chalal 654 400

Cross device strategies need smarter tracking

Wed, 20 Aug 2014 | By Mindi Chahal

Brands need to think about how they are gathering insight across devices.

Nathalie Nahai 600 366

The psychological strategies behind successful blogs

Wed, 20 Aug 2014 | By Nathalie Nahaï

Content marketers should make sure they build “trust” cues into blogs.

The Secret Marketer 401 245

Do future marketers really need a degree?

Wed, 20 Aug 2014 | By Secret Marketer

Students are not taking the “right” A levels to be marketers – but does it matter?

Ruth Mortimer 654 400

Are we living in the technology "stone age"?

21 August 2014 | By Ruth Mortimer

The era of smart connected tech devices has begun, but many consumers remain unconvinced.

Lucy Tesseras 654 400

Marketers risk muddied data if consumers ‘go dark’

Tue, 19 Aug 2014 | By Lucy Tesseras

Consumers are increasingly blocking mobile tracking, potentially leading to skewed data.

Russell Parsons 654 400

Social media use is at risk of being stifled in finance

Mon, 18 Aug 2014 | By Russell Parsons

Flexibility is required if the use of social as a DM channel in banking is to flourish. 

> Click here for more Viewpoints

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Morrisons strips messaging back in search of value perception boost

Tue, 19 Aug 2014 | By Sarah Vizard

Everyday Low Prices move comes as data shows value rating slipping. 


Tumblr to let marketers scan blog photos for their brands

Tue, 19 Aug 2014 | By Lara O'Reilly

Yahoo-owned blogging site partners Ditto Labs, which helps marketers see when photos including their brands are shared.


FMCG prices pick up as shift away from promotions starts to pay off

Tue, 19 Aug 2014 | By Sarah Vizard

But FMCG sales growth is slowest since 2009.


Royal Bank of Scotland drops RBS branding

Tue, 19 Aug 2014

Move an attempt to “reconnect with heritage” in Scotland.   

groupon revamp 2014 304

Groupon hopes to win over brands with profile pages launch

Tue, 19 Aug 2014 | By Sarah Vizard

Plans part of ‘transformation’ to ‘pull’ people to its site rather than rely on email blasts.


Nike looks to new hire to 'elevate' retail experiences Video

Mon, 18 Aug 2014 | By Sebastian Joseph

Nike creates VP, GM of Nike Stores role to ‘further elevate’ the retail experience.


Birds Eye gives Captain Birds Eye makeover in logo revamp

Mon, 18 Aug 2014 | By Sebastian Joseph

Logo forms part of the brand’s bid to change the view of frozen food from ‘fall back’ to ‘first choice’.


Chevrolet banks on CSR to ‘fully exploit’ Man Utd brand

Mon, 18 Aug 2014 | By Sebastian Joseph

‘Traditional brand-led activations are not key to leveraging its sponsorship’, says marketing boss.


Morrisons steps back from ‘I’m Cheaper’ positioning

Mon, 18 Aug 2014 | By Sarah Vizard

Supermarket follows Asda with ‘everyday low prices’ messaging.

LG Lifeband Touch

Sales of wearables set to rocket despite current ‘chaotic’ stage of development

Mon, 18 Aug 2014 | By Lara O'Reilly

Wearable device shipments to grow from 9.7m last year to 135m in 2018, analysts predict.

phone 2014 304

‘Marketer enthusiasm for mobile slowing’

Mon, 18 Aug 2014 | By Sarah Vizard

CMO Council survey finds that majority of marketers do not plan to increase their mobile marketing budget.


Early England World Cup exit blamed for ‘lacklustre’ £30,000 summer beer sales rise

Fri, 15 Aug 2014 | By Sebastian Joseph

But Budweiser and Heineken register strong uplifts in key trading period, finds industry data.

> Click here for more News