Soft drinks maker, which markets Pepsi in the UK, says marketing around the World Cup and Tour de France spurred revenues.
Visa’s sponsorship of the event delivers boost in consumers’ instinctive positivity to the brand, according to report.
Survey finds marketers’ salaries increase as digital marketing performance improves.
Sales dipped in Europe as the discounters and promotions by rivals forced it to cut prices.
Facebook’s Q2 ad revenue soared 67% as brands started to approach it in the same way as TV, it claims.
Ailsa McKnight had been at the retailer for less than a year.
Publisher seeks marketing director responsible for its ‘early stage’ brands.
Mobile app could offer more on-demand services beyond transportation in plans to build on its early financial success.
Morrisons also limiting sales, while Asda and Sainsbury’s will not change current strategy.
Ford, Heineken and Adidas seek integrated real-time campaigns.
But marketing leaders speaking at The Marketing Academy’s inaugural conference outlined the remedies too.
Football chiefs ramp up efforts to commercialise online chatter and create additional value for sponsors.
Data Strategy Awards 2014
Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.
Retailer’s brand image has taken a hit in recent years.
Agencies can reap the benefits of research and insight to ward off marketer concerns.
Tesco’s new CEO faces a huge challenge - can he be as ruthlessly focused as Aldi is on its business?
While dozens scrutinise your scripts and memos before sign off, what about your visual image?
Image recognition and ’internet of things’ compound showrooming pains.
The latest information Commissioners Report sadly gives direct marketing a “D” for effort.