Department store promotes own-brand range in marketing for first time.
Brand ambassador Ronald McDonald to make Twitter debut ahead of return to TV advertising.
John Lewis marketing head says it is seen as rational but not fun.
Marketing investment increased in the first quarter following campaigns for brands including Knorr, Lynx and Cornetto.
Football chiefs ramp up efforts to commercialise online chatter and create additional value for sponsors.
Data Strategy Awards 2014
Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.
Premier Foods’ slump shows brands are getting caught in the crossfire.
Where brands go wrong could be the most useful insight for marketers.
This week, on my way home from overseas, I wondered what present I should buy my wife.
If you’re a regular reader of Marketing Week, you’ll probably be able to spot that I am female.
To say Tesco is in a spot of bother at the moment is something of an understatement.
Social benefits of analysing citizens’ data can be achieved without releasing confidential records.
Brands in the News
This year’s Youth 100 list unveils what attributes make brands attractive to 18- to-24 year-olds and uncovers some surprises in which companies top the group’s ‘most desired’.
Shortsightedness seems to be the default for brands attempting to guard their reputation online.
Value, personality, doing good and being transparent key to brand desirability says report.
Staff in all areas of a business have a role to play in shaping how people view a brand but not all perceptions are positive, finds new research.
Global brand chief Nicole Vollebregt sets the bar high for the World Cup.
Marketing Week TV
‘There are some ideas we want every company to copy’, pokes Apple.