Wednesday, 08 February 2012

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Heineken to use James Bond to stir the digital conversation

Wed, 8 Feb 2012 | By Sebastian Joseph

Daniel Craig’s James Bond will front the next phase of Heineken’s ‘Open Your World’ campaign, as part of the beer brand’s long-standing tie-up with the movie franchise.

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Mirror Online relaunches with more targeted content

Wed, 8 Feb 2012 | By Lucy Tesseras

Mirror Group Digital has relaunched Mirror Online with a less cluttered look, designed to improve navigation and provide users with more personalised content.

Yahoo

Yahoo! forms creative ad unit

Wed, 8 Feb 2012 | By Lara O'Reilly

Yahoo! Studios created following UK ad sales team restructure.

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Reckitt Benckiser to invest an additional £100m in brand building

Wed, 8 Feb 2012 | By Rosie Baker

RB has outlined a restructure and new strategic direction to “to fuel reinvestment into brand equity” including sharpening its promotional strategy.

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