Netflix UK membership pulled further ahead of Amazon Prime Instant Video in the past six months, report suggests.
Marketing investments since the turn of the year helped the fashion house continue festive sales momentum.
Supermarket looking to get closer to Aldi and Lidl on pricing to help reverse second profit fall.
Flagship store in Milan aims to tie together in-store, online and external communications for first time as it seeks to revitalise sales.
Football chiefs ramp up efforts to commercialise online chatter and create additional value for sponsors.
Data Strategy Awards 2014
Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.
The biggest challenge for new entrants is getting customers to leave their trusted brand and try a new one.
People and businesses are inextricably linked.
Heartfelt congratulations to David Beckham on signing on to be part of the team to launch a new whisky brand called Haig Club. The House of Haig has been around for more than four centuries but current owner Diageo has announced it is preparing for the global launch of the new Club sub-brand with Beckham “playing a fundamental ...
If you were to list the most difficult jobs in the world, establishing world peace would probably sit at number one.
Secret marketer: Fewer customers switch their bank account or energy supplier than change their spouse
Despite approaching the upper platform of the organisational pyramid, I believe one should never give up learning.
My own brush with a Vodafone sales centre shows the perils of using third-party leads.
Brands in the News
This year’s Youth 100 list unveils what attributes make brands attractive to 18- to-24 year-olds and uncovers some surprises in which companies top the group’s ‘most desired’.
Shortsightedness seems to be the default for brands attempting to guard their reputation online.
Value, personality, doing good and being transparent key to brand desirability says report.
Staff in all areas of a business have a role to play in shaping how people view a brand but not all perceptions are positive, finds new research.
Global brand chief Nicole Vollebregt sets the bar high for the World Cup.