Company hopes ‘new style of IT’ push will lead to business decision makers and other consumers reappraising the brand.
Galaxy to launch special edition packs to promote charity tie-up.
Luxury fashion brand to allow customers to make the marketing campaign ‘entirely their own’.
Gym chain aims to inspire people with workouts based on athletes’ training.
General Mills to focus pan-European charge around Häagen -Dazs, Old El Paso and Nature Valley.
’@Tecso_Express’ has been tweeting Tesco customers with sweary messages.
Charity says it filed the trademark ‘in good faith’ but has backed down following ‘public concern’.
KFC says innovation is its ‘biggest menu’ overhaul in the UK in 20 years.
Morrisons also limiting sales, while Asda and Sainsbury’s will not change current strategy.
Ford, Heineken and Adidas seek integrated real-time campaigns.
But marketing leaders speaking at The Marketing Academy’s inaugural conference outlined the remedies too.
Football chiefs ramp up efforts to commercialise online chatter and create additional value for sponsors.
Data Strategy Awards 2014
Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.
The LGA should add bad marketing to its list of objections.
Opening up the analytics dashboard to everyone cheapens its value.
The launch of its first brand campaign proves Lidl wants to be seen as a supermarket, not just a discounter.
Real-time insight is an important step in becoming more relevant to consumers.
Brands should prepare for an explosion of ‘quantified self’ data.
Customers are now more demanding and marketers need to work harder to gain and retain their custom.