Christmas campaigns from brands including John Lewis, Tesco and M&S dominate list.
Barbara Haase elaborates on the mobile operator’s new global brand engagement strategy ‘Vodafone Firsts’.
McVitie’s £12m advertising campaign prepped alongside savoury biscuits rebrand.
Brand moves away from product-led activity to focus on charitable work.
Chief creative officer Christopher Bailey to replace Angela Ahrendts.
MPs have delivered a balanced report on telemarketing, the Government needs to follow suit.
Emerging technologies must get the marketing message right, before their time has come and gone.
Campaign planning is driven by budgets more than insight, but this should be the other way round.
Tesco cannot win if it goes up against the discounters on price, better to focus on quality.
Two weeks ago I mentioned that I was going to pitch…
I like the word ‘free’, especially when used in conjunction with the word ‘buffet’. And it seems I am not alone. Because more…
Brands in the News
This year’s Youth 100 list unveils what attributes make brands attractive to 18- to-24 year-olds and uncovers some surprises in which companies top the group’s ‘most desired’.
Shortsightedness seems to be the default for brands attempting to guard their reputation online.
Value, personality, doing good and being transparent key to brand desirability says report.
Staff in all areas of a business have a role to play in shaping how people view a brand but not all perceptions are positive, finds new research.
Global brand chief Nicole Vollebregt sets the bar high for the World Cup.
Marketing Week TV
Global campaign ushers in ‘Widen your World’ strapline to reflect brand’s sky-high ambitions.