Brewer recruits celebrity infleuncers including Alex James and Colin Murray to front content charge.
Jennifer Woolford will replace former Innocent marketer as UK marketing director.
Smaller pubs and bars to be rewarded for selling across the Heineken range in the UK.
The @Tecso_Express account had been tweeting Tesco customers with expletive-filled messages.
Clubcard was the bedrock of Tesco’s success but shoppers are now after a simpler value offering.
Company hopes ‘new style of IT’ push will lead to business decision makers and other consumers reappraising the brand.
Galaxy to launch special edition packs to promote charity tie-up.
Luxury fashion brand to allow customers to make the marketing campaign ‘entirely their own’.
Morrisons also limiting sales, while Asda and Sainsbury’s will not change current strategy.
Ford, Heineken and Adidas seek integrated real-time campaigns.
But marketing leaders speaking at The Marketing Academy’s inaugural conference outlined the remedies too.
Football chiefs ramp up efforts to commercialise online chatter and create additional value for sponsors.
Data Strategy Awards 2014
Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.
Apple is “actively investigating” hacking claims after naked pictures of stars get leaked.
The LGA should add bad marketing to its list of objections.
Opening up the analytics dashboard to everyone cheapens its value.
The launch of its first brand campaign proves Lidl wants to be seen as a supermarket, not just a discounter.
Real-time insight is an important step in becoming more relevant to consumers.
Brands should prepare for an explosion of ‘quantified self’ data.