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Tesco bans sweets and chocolates from the checkout

Thu, 22 May 2014

Morrisons also limiting sales, while Asda and Sainsbury’s will not change current strategy.

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Sponsors aim for ‘meaningful’ real-time marketing for Champions League final Video

Tue, 20 May 2014 | By Sebastian Joseph

Ford, Heineken and Adidas seek integrated real-time campaigns.

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The 5 mistakes marketers make that prevent them from becoming leaders

Tue, 20 May 2014 | By Lara O'Reilly

But marketing leaders speaking at The Marketing Academy’s inaugural conference outlined the remedies too.

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FA reveals plan to monetise its digital assets

Thu, 3 Apr 2014 | By Sebastian Joseph

Football chiefs ramp up efforts to commercialise online chatter and create additional value for sponsors.

> More Mobile World Congress 2014 coverage here

Data Strategy Awards 2014

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Video: Data Strategy Awards winners on boardroom recognition Video

Tue, 4 Mar 2014

Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.

> more data strategy awards 2014

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The latest celebrity scandal exposes mobile security

Tue, 2 Sep 2014 | By Lucy Tesseras

Apple is “actively investigating” hacking claims after naked pictures of stars get leaked.

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Using electoral register lists might not be a danger to democracy but it is dumb

Mon, 1 Sep 2014 | By Russell Parsons

The LGA should add bad marketing to its list of objections. 

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Twitter: keep your analytics for brands only

Fri, 29 Aug 2014 | By Lara O'Reilly

Opening up the analytics dashboard to everyone cheapens its value.

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Lidl’s £20m statement of intent

Thu, 28 Aug 2014 | By Sarah Vizard

The launch of its first brand campaign proves Lidl wants to be seen as a supermarket, not just a discounter.

Mindi Chahal

Social media based real-time analytics are a force for good

Wed, 27 Aug 2014 | By Mindi Chahal

Real-time insight is an important step in becoming more relevant to consumers.

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Data teams must wise up to wearables

Tue, 26 Aug 2014 | By Jonathan Bacon

Brands should prepare for an explosion of ‘quantified self’ data.

> Click here for more Viewpoints

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Fitness First looks to prove fitness credentials with Team GB tie-up

Mon, 1 Sep 2014 | By Sarah Vizard

Gym chain aims to inspire people with workouts based on athletes’ training.

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General Mills switches from volume-driven to brand-equity marketing Video

Mon, 1 Sep 2014 | By Sebastian Joseph

General Mills to focus pan-European charge around Häagen -Dazs, Old El Paso and Nature Valley.

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Tesco in discussions with Twitter to tackle parody account

Mon, 1 Sep 2014 | By Lara O'Reilly

’@Tecso_Express’ has been tweeting Tesco customers with sweary messages.

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ALS Association withdraws attempt to trademark ‘ice bucket challenge’

Mon, 1 Sep 2014 | By Sarah Vizard

Charity says it filed the trademark ‘in good faith’ but has backed down following ‘public concern’.

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KFC launches pulled chicken to exploit ‘fashionable’ street food trend

Mon, 1 Sep 2014 | By Sebastian Joseph

KFC says innovation is its ‘biggest menu’ overhaul in the UK in 20 years.

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M&S hopes for halo effect with unifying brand campaign Video

Mon, 1 Sep 2014 | By Sarah Vizard

Retailer sees 130th anniversary as perfect time to communicate what ‘makes the brand special’.

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M&S aligns food and GM marketing for first time under ‘Only M&S’ strapline Video

Mon, 1 Sep 2014 | By Sarah Vizard

M&S drops ‘Leading Ladies’ and ’Make today delicious’ campaigns in message overhaul.

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Pernod Ricard reconnects brand and local teams to win customers ‘in the last 3 feet’

Fri, 29 Aug 2014 | By Sebastian Joseph

Pernod Ricard says move will create ‘some shortfall’ in headcount.

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The ice bucket challenge: one-hit wonder or the future of fundraising?

Fri, 29 Aug 2014 | By Sarah Vizard

Charities can benefit in the longer term but must ensure consumers know who the campaign is for. 

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Walkers asks customers to tweet for free crisps

Fri, 29 Aug 2014 | By Sarah Vizard

Walkers turns three London bus stops into Twitter vending machines.

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ALS Association tries to trademark ‘ice bucket challenge’

Fri, 29 Aug 2014 | By Sarah Vizard

US charity files an application that, if approved, could stop other charities using the phrase.

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Tesco slashes profit forecast again as brand battered

Fri, 29 Aug 2014 | By Sarah Vizard

Supermarket parachutes new boss in a month early as perceptions of the brand plummet.

> Click here for more News