Nike launches “Dare to Zlatan” campaign to try and turn the PSG star’s name into a verb.
Strategy, insight and channel heads brought in to bolster direct marketing service.
Drive comes as it signs deal to allow third parties to sell flights for the first time in 10 years.
Sutherland blames ‘lack of professional and commercial governance’.
MWC: Yahoo’s claim comes on the same day as the launch of News Digest app to rival Facebook’s Paper and Google Currents.
Data Strategy Awards 2014
Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.
Euan Sutherland called for business reform in his resignation letter. That should start with its brand message.
Volkswagen boss’s comments about the spectre of Big Brother are a welcome intervention.
Midata remains a great idea but the Government needs to come up with better ideas if its original intentions are to be met.
Adidas must avoid getting swept up in the real-time marketing hype and focus on driving its bottom line.
Both eBay and M&S have revamped their websites to focus on content but they need to make sure they aren’t ignoring conversion in the search for engagement.
Repeating analytics on mobile marketing is vital to effectiveness.
Brands in the News
This year’s Youth 100 list unveils what attributes make brands attractive to 18- to-24 year-olds and uncovers some surprises in which companies top the group’s ‘most desired’.
Shortsightedness seems to be the default for brands attempting to guard their reputation online.
Value, personality, doing good and being transparent key to brand desirability says report.
Staff in all areas of a business have a role to play in shaping how people view a brand but not all perceptions are positive, finds new research.
Global brand chief Nicole Vollebregt sets the bar high for the World Cup.
Marketing Week TV
MWC 2014: Marketing Week asked Fujitsu’s EMEA product marketing director James Maynard how marketers can harness technology that makes users feel, as well as see, textures on a tablet screen.