Breaking News
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Thomas Cook names CEO
Tour operator looks beyond travel industry to drive turnaround strategy.
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Ben & Jerry’s say start-ups must begin with values
Ben & Jerry’s founder says a good business idea is not enough to build a successful brand.
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Diageo bids to make Johnnie Walker more accessible
Drinks manufacturer targets non-whiskey drinkers with above-the-line activity for its new Johnnie Walker variant.
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Adam & Eve bought by Omnicom
Marketing Week Engage Awards’ 2012 agency of the year to merge with DDB Worldwide.
Viewpoints
It pays to know your target audience
Knowing who your customers actually are has never been more important. Research shown to Marketing Week reveals…
Why the BBC is our brand of the year
Congratulations to the BBC, which scooped this year’s top prize at the Marketing Week Engage Awards 2012. The corporation won…
Email deserves better than the 'old reliable' treatment
The rush to keep ahead of trends means digital marketers are missing out on making the most of an already successful channel
The Secret Marketer on being completely mobile
‘I walk around with four communication devices at all times, yet all depend on satellites circling the globe. We’re somewhat vulnerable’
Data Protection Act penalties aren’t fit for purpose
Did you know snails can have as many as 50,000 teeth? Lions have a mere 30. Yet the prospect of…
All customer interaction should be treated as DM
How many times have you received a letter or called a contact centre and had an experience that fell short of the way a brand…
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PGS
Brands in the News
Diageo bids to make Johnnie Walker more accessible
Drinks manufacturer targets non-whiskey drinkers with above-the-line activity for its new Johnnie Walker variant.
P&G restructures marcomms
The firm is bringing communications closer to global brand marketing under its global marketing chief Marc Pritchard.
Royal Mail to include ‘delivered by..’ mark from June
Controversial mark to be phased in over next six months to increase visibility of Royal Mail brand.
Q&A: Ben Rhodes, Royal Mail
Ruth Mortimer talks to Royal Mail’s head of marketing and commercial strategy Ben Rhodes about his strategy for the deregulated delivery brand.
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Marketing Week TV
Video: The Marketing Academy 2012 Video
Marketing Week spoke to mentors and scholars past and present at The Marketing Academy gala party on Monday (14 May). See what they had to say about the state of marketing industry and what they have learned from the scheme and each other.
New media age is dedicated to interactive media and marketing. News, insight and hands-on reviews to help you understand the latest digital technologies & techniques and how to apply them to your business.
