Marketing boss outlines pan to harness the power of user-generated content to boost customer engagement.
Separation will create ‘more agile’ businesses positioned to capitalise on future growth.
Consumers increasingly think it is the ‘right time’ to make a big purchase, says GfK.
Google admits some brands have struggled with mobile as it releases new mobile ad formats.
Global snack food sales hit $374bn as healthier appetites among consumers in developed markets grow.
Car marque sees opportunity to boost brand perceptions after admitting it can be seen as less exciting than rivals.
Heineken says mobile can be a ‘branding medium’ not just a direct response one after 23% awareness jump
Appointment is the latest move in the company’s transition to a region-led operating model.
Morrisons also limiting sales, while Asda and Sainsbury’s will not change current strategy.
Ford, Heineken and Adidas seek integrated real-time campaigns.
But marketing leaders speaking at The Marketing Academy’s inaugural conference outlined the remedies too.
Football chiefs ramp up efforts to commercialise online chatter and create additional value for sponsors.
Data Strategy Awards 2014
Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.
It’s shocking that just two per cent of online retailers think personalisation is important
News mail and door drop spend is up should not be cause for celebration.
From the allure of ad tech to the facade of social media metrics, here’s what I’ve learnt on the way.
A key reason for Tesco’s decline is a lack of customer focus.
Consumers go to the cinema 2.8 times a year.
Just how do you prepare for a marketing life in a new land?