AEG's Kimberly Kriss on putting the science back into marketing

Kimberly Kriss, senior vice president of marketing at AEG Europe discusses the need to put science back into marketing to prove its value to building business and the importance of understanding which channels customers are using.

 

 

Readers' comments (1)

  • I couldn't agree more, marketing is a science. Using psychology, sociology, and semiotics with analytical measurement skills.

    So gutted I couldn't make the Marketing Week Event.

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