Aviva sales up as rebrand approaches

Wed, 4 Feb 2009

Aviva reports full-year sales up across its product portfolio as it prepares to rebrand its UK operations from Norwich Union.

The savings, investments and insurance group says life and pensions sales jumped 11% to £36.3bn in the 12 months to 31 December while global long-term savings sales increased 1% to £40.3bn.

The company, which already trades as Aviva in over 20 markets across Europe, North America and Asia Pacific, is to rebrand from Norwich Union in the UK this June.

A major rebranding campaign featuring celebrities that have changed their names launched in December. A television advertisement, created by Abbott Mead Vickers.BBDO, stars Bruce Willis and Ringo Starr musing over what their lives would have been like if they hadn’t changed their names.

Andrew Moss, chief executive of Aviva, says sales have grown in a year of “unprecedented turbulence”.

He adds the priority looking forward will be to “maintain our financial strength and continue to transform Aviva for the benefit of customers and shareholders."