BA Olympics ad targets England fans

British Airways will be promoting its status as a Team GB Olympic partner with a television advertisement during the European Championship England v Ukraine football match tonight (19 June).

The ad, part of the airline’s Home Advantage campaign will be soundtracked by The Clash song London Calling and shows a BA plane taxiing by road through London bringing supporters together and arriving at the Olympic park.

It ends with a call for people to stay in the UK under the strapline “Don’t Fly. Support Team GB and Paralympics GB.”

The ad is being shown on Facebook first, as with other recent BA video activity. In the online version users can input their postcode and watch the aircraft taxi down their street.

The ad will be supported by outdoor and national newspaper ads and social media involvement on Twitter will be driven by the hashtag #homeadvantage.

As part of the Home Advantage campaign BA has held a competition to win free flights to the UK for friends and family living abroad.

Readers' comments (2)

  • WTF. What do the lyrics to London Calling have to do with BA or the Olympics? Oh yeah, it's London. Like, wow. It fits. Except it doesn't really does it? If you really like punk, fly Virgin. At least the Sex Pistols helped get them off the ground.

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  • I was pleased to discover that British Airways has decided to use the song “London Calling” by The Clash in a television commercial to promote its contribution to the London 2012 Olympics.

    It’s good that BA sees fit to celebrate this festival of supposedly friendly competition between teams based on nation states with a song about an imagined apocalyptic future in which the capital city of the United Kingdom is devastated by war and threatened with starvation and flooding.

    We are continually bombarded with claims to the effect that events such as the Olympics promote peace between nations, and it is commendable that the self-proclaimed national carrier feels able to counter such ideological misrepresentation and instead associate the forthcoming games with violence and destruction.

    “Now that war is declared and battle come down” is indeed a fitting slogan for London 2012. Well done, BA!

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