Blackpool tourism chiefs launch digital push to enhance reputation

Blackpool tourism chiefs are launching a digital push to promote the “uniqueness” of the seaside resort, as the town continues to be dogged by the perception it is a haven for binge-drinking partygoers.

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Visit Blackpool has launched a marketing to promote itself as the ideal destination for low-cost, family fun.

Visit Blackpool is asking families to submit videos and photos of their best Blackpool moments to a website for the chance to win prizes. The content is uploaded via an app with Blackpool-themed prizes being handed out to the ones that attract the most votes. First prize is a trip to Blackpool, second is tickets to see boy band Union J at Blackpool Winter Gardens and third is a Blackpool goodie bag.

Participants are also encouraged to share the videos and pics on their own social networks in an attempt to create online buzz around the campaign.

The campaign follows a Channel 4 documentary from last year about emergency services in the area.

Neil Greaves, digital marketing manager for Visit Blackpool, says the campaign aims to “raise awareness” and “really show uniqueness of the resort while encouraging more people to visit”.

He adds: ““The campaign is designed to encourage word of mouth recommendation through fun and highly sharable user generated content and to engage wider audiences within social channels.”

The campaign, developed in partnership with Code Computerlove, runs until November.

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