Boots unveils Christmas ad

Boots has unveiled its Christmas TV advert to showcase to customers the benefits of purchasing gifts for those who have done something special.

The advert, soundtracked to Bronksi Beat’s Smalltown Boy, focuses on a teenager as he takes to the street on a Christmas night to hand out presents to people who have done something special for him. Recipients of festive fun include a teacher who helped him achieve a “B in Maths”, the “fittest girl in year 10” and the nurse who cared for his “nan”.

It uses the brand’s “It Feels Good” strapline and highlights the retailer has offers on “1000s of Christmas gifts”.

The advert, created by Mother, launches nationwide tomorrow (8 November), however, Boots has been previewing it to loyalty card members today.

Annabel Franks, head of Christmas and exclusives at Boots UK, says: “There are people all around us who pepper our lives with smiles, pick me ups and moments of kindness. Sometimes they go out of their way to help us, other times it’s just them being them.”

Boots will be hoping the campaign sparks less controversy than 2012’s festive drive when it was accused of animal cruelty for showing a child pointing a hair dryer at a dog.

Readers' comments (8)

  • I'm just trying to work out why Boots have used the iconic Bronksi Beat track Smalltown Boy on their Christmas advert? Although superb, it's not a Christmassy track and doesn't seem to fit with the ad. I believe the premise of the song and the original video was about a young lad who felt he had to leave home to escape prejudice for being gay. Therefore I don't really get the connection with the song and advert...

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  • Shocking misuse of Smalltown Boy. Have they listened to and understood the lyrics? That is an important track for many gay men and should not be trivialised in this way. Track should be changed.

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  • This really doesn't feel Christmassy to me. Besides, Boots' previous campaign of 'Here Come The Girls' made more sense as it seems that most of Boots' clientele are female.

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  • High horse, get off.

    Fab Ad and track fits perfectly...gave me goosebumps... why do people get so tetchy just relax and chill bigger things to worry about!

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  • Marketing department all aged under 35, don't get the context, and so don't understand the song.

    Nice ad, but the music is just so WRONG!

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  • marketing department all aged under 35, don't get the context, and so don't understand the song.

    Nice ad, but the music is just so WRONG!

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  • Some people take these things far too seriously!
    Its a great ad and the music is good too. Who cares what message the original artist was trying to convey.

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  • This is by far the best Xmas advert this year. Great sentiment, combines traditional and modern Xmas themes and the song fits perfectly (I am over 50) I don't think the original meaning of the song has any reflection on this advert .

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