British Vogue to target youngsters with Miss Vogue
Conde Nast’s British Vogue is to launch Miss Vogue, its first ever magazine targeted at younger readers as it looks to expand the reach of its flagship brand.
The 124-page title will be included as a supplement with the June issue of British Vogue, which launches nationwide on 6 May.
It is being produced by the existing Vogue UK team and will feature bespoke content for young women who “love experimenting with fashion and beauty”, publisher Conde Nast says.
The launch marks the fashion title’s first foray into the UK teen market as it looks to carve out new opportunities for advertisers. The Vogue brand has similar titles in the US with Teen Vogue and Australian Miss Vogue Australia.
News first broke of the launch yesterday (24 January) when Vogue fashion editor Francesca Burns tweeted: “Working on Miss Vogue this afternoon - yes you heard correctly @BritishVogue are launching a teen edition in May #MISSVOGUE exciting times!”
Vogue editor Alexandra Shulman, adds: “All of us are really excited at the opportunity to create a slightly different Vogue for this readership. We know how much they love the magazine and so I wanted to produce something that would have bespoke content for a younger audience.”