Burger King to promote Angry Whopper launch
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Burger King is launching a TV campaign to promote its latest limited edition burger the Angry Whopper and Angry Chicken Royale.
The spicy flavoured burgers, available in the UK until 21 September, will be supported by ads airing from 6 August.
The spot, created by Crispin Porter & Bogusky, features an anger management meeting where a cruel counsellor teases her attendees about their temper problems.
As a lorry begins to reverse noisily outside the counsellor is seen bursting into a furious fit.
In other marketing activity, Delaney Lund Knox Warren has launched in-store creative which includes posters, banners, till toppers and translates.
The Angry Whopper burger has been available as a limited offer in UK in the past. This is the first time a chicken alternative has been added.
The burger chain recently featured Britain’s Got Talent judge and former Daily Mirror editor Piers Morgan in a campaign for its meat-scented cologne, Flame
It has also launched a marketing campaign to support its partnership with the Hollywood release Transformers: Return of the Fallen next week
