Profile: Jeremy Gilley

The man marketing world peace

Chevrolet launches first ads under Find New Roads positioning

Chevrolet focuses on imagination in the first TV ads under its Find New Roads global positioning.

The ads, which aired in the US during The Grammy’s ceremony, are the first developed by the automotive brand’s newly created ad agency Commonwealth.

The 90-second ad showcases Chevrolet’s range of models, highlighting a different personality for each car.

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