Is fear of a social media scandal driving marketers to play it safe and revive old campaigns?
Two intertwining strands are currently preoccupying many marketers…
Top digital marketers warn focusing too much on response rates, misusing data and bombarding consumers with content will drive them away from big social channels.
I despair for the big consumer brands. They’ve collectively lost the brand building plot. So small FMCG brands, it’s time to go after them.
Big corporate businesses can often seem faceless and inaccessible to consumers, but involvement in local community projects can help fill that void of personality and make companies more approachable.
Top digital marketers warn focusing too much on response rates, misusing data and bombarding consumers with content will drive them away from big social channels.
The growing importance of data is being accused of stifling creativity, as more decisions are made on the basis of numbers and insight rather than allowing original ideas to flow freely.
Brands are working hard to keep up with the changing digital universe. Marketing Week and Sky IQ bring together dynamic marketers to talk about the future of TV advertising.
Chevrolet focuses on imagination in the first TV ads under its Find New Roads global positioning.
The ads, which aired in the US during The Grammy’s ceremony, are the first developed by the automotive brand’s newly created ad agency Commonwealth.
The 90-second ad showcases Chevrolet’s range of models, highlighting a different personality for each car.
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