Profile: Sir Charlie Mayfield

John Lewis Partnership Chairman

Chevrolet unveils Man U film competition

Chevrolet is inviting Manchester United fans to create short films that capture the excitement before kick off at Old Trafford in the first major activity since becoming the club’s automotive sponsor.

Chevrolet Man U

It has partnered with Mofilm to launch the competition and will award the winning filmmaker a prize of £8,000 and a trip for two to London.

Chevrolet hopes that the 2:59@Old Trafford competition, a reference to the minute before a traditional 3pm kick off, will capture the emotion and last minute traditions of fans around the world.

The US car marque is currently the official automotive sponsor of Man U and is due to take over from Aon as shirt sponsor of the club from next season as part of a seven year deal signed last month.

Beate Stumpe, director of brand and marketing of Chevrolet Europe, says: “With our new partnership with Manchester United, we are bringing fans closer to the game. We are very much looking forward to see how young filmmakers portray the pulsating anticipation felt by supporters in that one minute before the match starts.”

The competition is part of Mofilm’s annual London film making competition.

Chevrolet has previously partnered with Mofilm in the US, India and Europe for previous marketing campaigns.

Man U has also today confirmed a three-year sponsorship partnership with betting firm Bwin.

The car marque has also unveiled plans to offer fans free parking at home games a part of its fan park, where it will host match day promotions and activity.

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