Co-op launches healthy choice range
Share
The Co-operative Group is launching a Healthier Choice range to replace the existing Co-operative Healthy Living and the Somerfield Healthy Choice ranges.
The own-brand Healthier Choice range of around 100 products is being rolled out to Co-operative and Somerfield stores from now until the end of September.
The launch has been made to coincide with early summer when “there is a greater focus towards diet and health as people try to get in shape for their summer holidays”, says Co-op.
Two elements make up the Healthier Choice range - products which have controlled overall calorie counts and less than 3% fat, and reduced products which have 50% less fat, salt or sugar than standard equivalents.
All products within the range also carry “green dots”, which The Co-operative uses across its own-brand offering to highlight healthier products and key nutritional messages. This is in addition to the traffic light information on fat, saturated fat, sugar and salt, accredited by the Food Standards Agency,
New products within the revitalised range include Healthier Choice Sweet Chilli Chicken Noodle Salad, two crustless individual 160g quiches - Healthier Choice Crustless Cheese and Onion Quiche and Healthier Choice Crustless Quiche Lorraine - and Healthier Choice BBQ Chicken Wrap.
Last year, sales of The Co-operative’s healthy own-brand product range were up by almost 20% year on year (EPOS).
YouGov Insight:
· Eating is no longer based on three meals a day.
· 90% of adults and nearly all children snack in between meals.
· More than a half snack at least once a day; some 17% snack twice a day or more.
· Three-quarters of UK adults eat snacks that could be viewed as ‘unhealthy’: in other words, they are likely to contain high levels of fat, sugar and/or salt.
· 45% of consumers have five or more foods in their snacking repertoire, implying that snacking is often simply about finding something to eat.
· Almost four in five adults do their snacking at home, although very few snack at other people’s houses.
· Women are more likely to snack at home and men at work, reflecting the greater numbers of women who do not work outside of the home.
