Coke brings back Calvin Harris advert
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Coca-Cola’s ’Yeah Yeah Yeah, La La La’ TV advert starring DJ Calvin Harris is making a return to the screens.
Coca-Cola’s ’Yeah yeah yeah, La la la’ TV advert starring DJ Calvin Harris
The move is part of an on-pack Coke promotion that will give away free gig tickets every hour during the month of August.
The ad, featuring the electro artist behind the top 10 UK hit Acceptable in the 80s, was created by Mother. First aired last year, the campaign was part of a £50m-plus pan-European marketing push through the summer. It was shot in New Zealand and screened throughout Europe.
The Coke promotion will include a hourly prize draw on the Coke Zone website, a portal that provides Coke brand consumers with chances to win rewards and prizes. Consumers are free to choose the venue, gig and date when entering the draw.
This story first appeared on pitch
YouGov Insight:
· 68% of UK adults drink Coca-Cola (or variants like Diet Coke), while 42% drink Pepsi (or variants).
· Coca-Cola/Coke is easily the world’s biggest soft drinks brand, but the company behind it can now claim an astounding portfolio of 500 brands and ’3,300 beverages’.
· Coca-Cola’s maximum consumer penetration in the UK reaches over 80% among younger men and women and has a similar rate across the social grades.
