Coke 'Holidays are Coming' ad returns
Coca-Cola’s long-running ‘Holidays are coming’ Christmas ad is to return to TV this weekend, this year with added social media integration.
The ad will air during the X Factor on Saturday (10 November) and will include a #holidaysarecoming Twitter hashtag to generate excitement and buzz ahead of Christmas.
Coca-Cola will also run quizzes and polls across social media to boost festive engagement with the brand.
This year’s campaign will also see the return of the Coca-Cola Christmas Truck tour. The truck in the advert will visit more than 60 towns, cities and supermarkets in Great Britain and Ireland over the coming weeks.
A dedicated hub will be set up on cokezone.co.uk to let consumers know where it will be visiting and will highlight “local heroes”, who will be nominated by their local communities to win the chance to have the truck visit their homes.
The Christmas theme will continue on-pack, with the Sundblom-designed Coca-Cola Santa featuring on 2 litre bottles, 330ml cans and multipacks.
Coca-Cola’s spot on London’s Piccadilly billboard is also part of the activity and will play the “Holidays are Coming” on rotation over the coming weeks.
Zoe Howorth, marketing director for Coca-Cola Great Britain, says: “Coca-Cola has a rich history of spreading Christmas joy through our marketing campaigns, with our ‘Holidays are Coming’ ad and truck which are loved across the world. We’re excited to be joining together with consumers in the countdown to Christmas and sprinkling some Coca-Cola Christmas magic, harnessing both the brand’s heritage and core media platforms to spread some festive cheer.”