Coke 'Holidays are Coming' ad returns

Coca-Cola’s long-running ‘Holidays are coming’ Christmas ad is to return to TV this weekend, this year with added social media integration.

Coca Cola Trucks

Coca-Cola Holidays are Coming ad

The ad will air during the X Factor on Saturday (10 November) and will include a #holidaysarecoming Twitter hashtag to generate excitement and buzz ahead of Christmas.

Coca-Cola will also run quizzes and polls across social media to boost festive engagement with the brand.

This year’s campaign will also see the return of the Coca-Cola Christmas Truck tour. The truck in the advert will visit more than 60 towns, cities and supermarkets in Great Britain and Ireland over the coming weeks.

A dedicated hub will be set up on cokezone.co.uk to let consumers know where it will be visiting and will highlight “local heroes”, who will be nominated by their local communities to win the chance to have the truck visit their homes.

The Christmas theme will continue on-pack, with the Sundblom-designed Coca-Cola Santa featuring on 2 litre bottles, 330ml cans and multipacks.

Coca-Cola’s spot on London’s Piccadilly billboard is also part of the activity and will play the “Holidays are Coming” on rotation over the coming weeks.

Zoe Howorth, marketing director for Coca-Cola Great Britain, says: “Coca-Cola has a rich history of spreading Christmas joy through our marketing campaigns, with our ‘Holidays are Coming’ ad and truck which are loved across the world. We’re excited to be joining together with consumers in the countdown to Christmas and sprinkling some Coca-Cola Christmas magic, harnessing both the brand’s heritage and core media platforms to spread some festive cheer.”

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Coca-Cola's Holidays are Coming 2011 ad

Readers' comments (8)

  • Yes i am very pleased to hear this. I don't know why they ever felt a need to change it. For many it marks that Christmas really is coming. There was a Facebook campaign a couple of years back for them to bring it back. I'm glad they are doing it again, it should stay the same every xmas.

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  • Lovely that the advert is going to be on but that makes us have to endure the pain of the Xfactor, not everyone watches it !

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  • Watched out for this add year after year Great every time
    question... is the them tune available for download for mobile??
    I Hope so.

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  • Love it. I really want a crate of Coca-Cola for Christmas this year. The PERFECT gift!

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  • Absolutely thrilled this is back, a clever ad, it never tires. Its like Slade, it's not christmas without 'the' coke ad! thank you :)

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  • My children think it's Christmas once they seethe coke ads... love the on-pack integrated campaign idea. I am off to check out the site now to see when the truck will be passing through my neck of the woods!

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  • I love this ad - it always brings cheer to the family. Can't stand watching XFactor tho so just have to guess when ads are on so that I can see it ;)

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  • we love it children love it can you tell me when is it coming to bath town . thank you Fran .

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