When rebrands go wrong

(And how to avoid the pitfalls)

Data experts predict the trends for 2013

Leading data practitioners from brands including Littlewoods and Thomson Holidays give their view on the vital trends in data insight expected this year.

In this first of two videos looking at the year ahead, analytics manager at TUI UK Alexandra Bontoux, managing partner at Qifasolutions Peter Crayfourd, head of database marketing at Immediate Media Andy Hazell, head of UK marketing for Experian Simon Rose and head of CRM for Shop Direct Group Bernard Page identify how marketers should be looking to work with customer data in 2013.

Issues flagged up include the integration of social media data into single customer views and the need to identify what information can actually help you make a decision.

The featured experts are all judges for this year’s Data Strategy Awards, in association with Experian. The awards will be handed out at a gala ceremony on 7 February at Lancaster London. Table booking are now being taken and you can find more details here.

Watch part 2 here

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