Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.
Data Strategy Awards winners highlight the key trends they expect to emerge in data insight this year.
Winners at the Data Strategy Awards explain what carrying off an award means to their business.
RBS marketer Philip Sheehy on marrying external data sources to owned data.
Head of global insight for Just Eat Paul Cook on how data can drive customer engagement.
Zurich global head of data and analysis Simon Kaffel discusses grad recruitment, forecasting and board buy-in.
Camelot head of insight Nick Bonney urges more explanation of the benefits of data to the board.
Book of The Night
Meet the winners from this year’s Data Strategy Awards.
Data strategy awards news
Comedian Rob Beckett will take the stage to host the Data Strategy Awards on February 6.
Our new list of categories reflects the cutting edge of data use in ever more innovative marketing campaigns.
It’s time to vote for Marketing Week’s Data Professional of the Year now we’ve shortlisted the nominations.
Help us find the person who has made the greatest contribution to the data marketing world, either within their own businesses or the wider industry.
B2B automated marketing techniques are set to take off in B2C.
Fewer than one in six are confident measuring and evaluating campaign performance.
Cross-device tools are enabling brands to track and engage with their audience along more of the purchase path.
Director of marketing for Perform Group, owner of Opta.
As ad placement becomes increasingly automated, it’s difficult to tell where the data ownership lines should be drawn.
Our panel of marketers from retail brands tell how their mobile strategies are moving on from being purely transactional.