Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.
Data Strategy Awards winners highlight the key trends they expect to emerge in data insight this year.
Winners at the Data Strategy Awards explain what carrying off an award means to their business.
RBS marketer Philip Sheehy on marrying external data sources to owned data.
Head of global insight for Just Eat Paul Cook on how data can drive customer engagement.
Zurich global head of data and analysis Simon Kaffel discusses grad recruitment, forecasting and board buy-in.
Camelot head of insight Nick Bonney urges more explanation of the benefits of data to the board.
Book of The Night
Meet the winners from this year’s Data Strategy Awards.
Data strategy awards news
Comedian Rob Beckett will take the stage to host the Data Strategy Awards on February 6.
Our new list of categories reflects the cutting edge of data use in ever more innovative marketing campaigns.
It’s time to vote for Marketing Week’s Data Professional of the Year now we’ve shortlisted the nominations.
Help us find the person who has made the greatest contribution to the data marketing world, either within their own businesses or the wider industry.
Consumers are growing wary about sharing their data, so what should brands tell them about data use, and how much do people want to know?
In their quest for greater efficiency, brands are uncovering a wealth of information they didn’t know they possessed.
”I’ve got about 24 per cent of football betting customers at the moment in the UK who use both the exchange and the sports book. That alone says I need to take care that I understand that customer holistically.”
Data analysis is now a vital business function but deciding whether to do it in-house of externally is a dilemma facing many marketers.
As the digital world evolves, brands will gain more in-depth customer data from their loyalty schemes. Using that information wisely will build strong relationships between brand and consumer.
Charlie Mortimer, head of new ventures at DMG Media, talks about his role, and the ups and downs of setting up his current project, OnTrees, which will enable users to see all their finances on one site and help them make betters decisions and save money.