Diet Coke teams up with Nails Inc to launch collection
Diet Coke has teamed up with cosmetic range Nails Inc to launch a limited edition co-branded range of nail polish.
The Diet Coke City Collection will be given away for free in selected Boots stores nationwide with the purchase of two 500ml bottles of Diet Coke between 5 May and 30 June.
Diet Coke says the limited edition collection has been inspired by the four fashion capitals; New York, London, Milan and Paris.
’London’ is a nude colour, inspired by Brit passion for cool fashion. ’Paris’ is a deep purple, a tribute to the most romantic city in the world and a beautiful sunset over the Eiffel Tower. ’Milan’ is a fiery Italian red and ’New York’ is a vibrant fuchsia pink inspired by the attitude of the city that never sleeps.
The collection will also feature on Asos.com as part of Diet Coke’s existing partnership with the online fashion retailer.