Doritos shortlists King of Ads UGC entries
Share
Doritos has shortlisted three entries to competed in the final of user generated ad contest, with the winning film becoming the next Doritos TV ad.
Doritos' Attack on Westminster campaign
The crisps company unveiled the user-generated advertising campaign called ’King of Ads’ in February, encouraging anyone with a video camera to create the next big Doritos TV ad and win up to £200,000.
It says it received over 3000 entries in the 12 week co-creation competition period, with the final three finalists being specially chosen by a celebrity panel including Bafta winner Noel Clarke, TV and radio presenter Lauren Laverne and ad director David Shane.
Doritos campaign
Members of the public can now view the shortlisted fllms on the banks of the river Thames, where Doritos has set up the ’King of Living Rooms’. It features a gigantic sofa over 9 meters long, a 7 metre long coffee table, a lamp towering 4.5 meters high and a supersize TV and remote control.
The public can then vote online and the winning TV ad will be screened on national TV from 13 June.
Clarke says: “The standard of entries was incredible and the contestants really took on the Doritos brief and had a lot of fun with it. The public are going to love the final three ads and I can’t begin to predict who’s going to win - it’s entirely up to the British public.”
Agencies working on the product include AMV.BBDO, OMD, Initials and Frank PR.
Other companies to have taken a similar approach include Unilever’s Peperami, Samsung and T-Mobile
YouGov Insight:
· Over half of the adult population is either currently affected by or personally concerned about weight problems.
· 14% of men and 19% of women describe themselves as ‘very overweight’, but the evidence suggests that many people may be underestimating the extent of their problem, particularly men.
· Men and women aged 40-54 are the likeliest group to see themselves as ‘very overweight’. They are also the least likely age to eat healthily especially men.
· 53% of ABC1s take care to eat healthily compared to 40% of C2Des. 43% of ABC1s take regular exercise compared to 31% of C2DEs.
· Just one fifth of women in the UK are currently on a diet – double the number of men.
· Only one in ten adults agree that ‘it’s more important to enjoy yourself rather than worry too much about healthy living.’
Readers' comments (1)
Paul Garrick | Tue, 8 Jun 2010 9:30 am
The one with the dorito flying over London is by far the best -how did those other two get to the final?!
Unsuitable or offensive? Report this comment