DSGI teams up with Phones4u
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DSGi, the electricals group which owns Currys and PC World, has signed a deal with Phones4u to open concessions in 50 of its stores.
Currys, PC World, Phones4u
The outlets will operate under the “Phones 4u at Currys” brand name and be staffed by Phones4u employees.
The deal follows a trial in five Currys megastores and DSGi and Phones4u plan to roll out to all Curry’s megastores and superstores, as well as PC World superstores and DSGi’s combine Currys and PC World sites.
The brand partnership is part of DSGi’s ramped up transformation plan amid increased competition in the electricals retail sector since US chain Best Buy opened in the UK.
Tim Whiting, Phones 4u chief executive, says: “The partnership fits perfectly into our strategy to broaden Phones4u’s customer base and increase our market share as we move further into 2010.”
Best Buy is part owned by Carphone Warehouse in the UK. It currently operates 3 stores in the UK with two further sites due to open shortly.
Asda revealed plans to open 150 Asda Phone Shops offering a range of networks and offers within its supermarkets over the next two years. The venture pits Asda against specialist mobile phone retailers as well as rival supermarket Tesco which offers its own mobile proposition.
DSGi is also poised to return to its former corporate brand and operate under the Dixons name.
Readers' comments (2)
Anonymous | Mon, 26 Jul 2010 3:31 pm
And exactly how much will it cost shareholders to revert to the previous name? The CEO states "The cost of the change would be less than one advert in a newspaper, and would mean changing a sign in the head office, changing information in next year’s annual report and new business cards." And the rest Mr Browett - company stationery - letterheads, comp slips, folders with logo etc., corporate branded gifts and so it goes on.
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Anonymous | Wed, 7 Sep 2011 10:10 am
company stationary, letterheads and comp slips are you serious? The cost is next to nothing. folders with logos on - slightly less than next to nothing. changing an operating name is not a large cost at all - all of the chages that you have stated will probably cost less than changing the sign at their head office. it is not like they are changing the names of all the stores... this is a nothing cost to what is a very large retailer
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