Profile: Jeremy Gilley

The man marketing world peace

EE launches 'Fenton' video spoof

EE, the recently launched 4G brand from the owner of Orange and T-Mobile, has launched an online video pastiche of the “Fenton” viral that has been remastered to demonstrate the speed of its network.

The video remake follows the same storyline as the original version -which has notched up 7.5 million YouTube hits in the year since its launch - but includes “dramatic cinematography” that sees Fenton the dog chase an elephant, ostrich, unicorn and T-Rex as well as a herd of deer.

YouTube viewers can switch between the original video and the “Fenton 4GEE Remaster” to compare the differences. The video will also feature in all retail stores, as part of its online 4GEE campaign and in next year’s EE consumer roadshow.

Spencer McHugh, EE’s director of brand, says: “As there is arguably no YouTube video more epic than ‘Fenton’, we wanted to make it even more epic by creating our own remastered version - so it can be enjoyed on the go on superfast 4G, in all its epic glory.”

The video was created and proceed by digital agency Poke and Passion Pictures.

EE launched to consumers in 11 UK cities on 30 October, supported by a multi-million marketing campaign starring Hollywood actor Kevin Bacon.

It claims to offer mobile internet speeds up to five times faster than 3G services and fibre broadband serving speeds of up to 76MB per second.

Readers' comments (4)

  • Perhaps someone can answer my dilemma? I think the use of Jesus Christ in this context is offensive. If I comment, some people think that I don't have a sense of humour, or that I am being over-sensitive or even that I don't have the right to complain. How do I get advertisers to show more discretion, self-censorship and maturity and to respect the feelings and beliefs of people with a Christian faith?

    Unsuitable or offensive? Report this comment

  • Yawn. Uninspired, band wagon jumping, of a viral video that has been and gone.

    Meanwhile everyone says your prices are too high, and your data allowance is a joke. No amount of clever marketing will solve that.

    Unsuitable or offensive? Report this comment

  • I am in complete agreement with Nick. There's just no need for such insensitivity and disrepect.
    And the video was boring, not inspiring at all.

    Unsuitable or offensive? Report this comment

  • T-Mobile/EE again rehashing something that's been doing the round for ages for their advertising? Not surprising. And being an EE customer, I'm not impressed.

    Re the use of Jesus Christ: Yes, you're being overly sensitive. But that's another story.

    Unsuitable or offensive? Report this comment

Have your say

Mandatory
Mandatory
Mandatory
Mandatory

Job of the Week

Top Jobs

social

+media Facebook Twitter LinkedIn
knowledge+bank