Evian dancing babies make their encore
The latest global brand campaign for the Evian water brand once again features a street full of adults discovering their inner youth in the form of their own dancing baby reflections in a shop window.
The campaign, created by BETC, launched exclusively on Evian’s Facebook and YouTube pages today (19 April) ahead of a wider rollout on Sunday (21 April) across TV, cinema and on-demand.
The spot, which is soundtracked by 1990s Ini Kamoze hit “Here comes the Hotstepper”, plays on Evian’s long-running “live young” strategy and strapline.
Evian’s 2009 Roller Babies spot has a spot in the Guinness Book of Records for being the most viewed advertising video, while more than 50,000 people contributed their photos for Evian’s interactive Baby Inside ad in 2011.