Friends Reunited to launch TV campaign

Wed, 28 Oct 2009 | By Rosie Baker

Friends Reunited, the online social network, is launching its first TV campaign since being sold by ITV in August.

Friends Reunited campaign

Two 30-second TV ads aim to improve consumer perception of its portfolio of sites, including Genes Reunited and Friends Reunited Dating and encourage consumers to think about how they could benefit from using the services.

The TV spots follow the animated style of the Friends Reunited website with “approachable, illustrative icons” that reflect the “beneficial and enjoyable user experience” of the website.

The ads, created by Addiction London, will break on 1 November.

The social network was bought by Bright Solid, part of publishing company DC Thompson for £25m, four years after ITV acquired it for £175m.

Friends Reunited was launched in 2000 followed by Genes Reunited and Friends reunited Dating in 2003. The group attracts three million unique users per month.

Readers' comments (1)

amanda howells | Thu, 29 Oct 2009 1:42 pm
Friends Reunited seemed like an exciting thing when it first came out. But, with the popularity of other much more widely used social networking sites I cannot see how any amount of advertising will result in anywhere nearly as much popularity as site such as Facebook and MySpace. When people have established themselves on one particular site there would have to be a significant attraction to persuade them to set themselves up with an account with an additional site. I find that being on Facebook is enough in itself as there are so many apps. I think that the only way Friends Reunited will regain popularity is by banning any linked apps so it can be used simply for more straightforward communication such as emails and chat.
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