Gnomes attack in latest Ikea ad

Ikea’s latest TV ad shows an army of angry gnomes on the attack after a couple introduce a range of new garden furniture and accessories to improve their outdoor space.

The ad, set to Time for Change performed by The Palace Of Budapest Philharmonic Orchestra, instructs shoppers to “say no to Gnomes” in favour of new garden accessories.

It was created by Mother.

Readers' comments (27)

  • awful!

    Unsuitable or offensive? Report this comment

  • Terrible advert. Why do the gnomes need to be shattered? Too much violence. I was shocked.

    Unsuitable or offensive? Report this comment

  • very nasty ad not funny will not bother with ikea from now on

    Unsuitable or offensive? Report this comment

  • Beyond cruel. Gnomes have feelings too. Ban this advert. Ikea should be ashamed. I will never buy a cheap scented candle again! Boo you ikea!

    Unsuitable or offensive? Report this comment

  • I was so upset by the unjust cruelty of this advert that I immediately searched for some forum where I could complain. Does anyone know how or where best to express my concerns to IKEA. I will certainly avoid shpping there. The advert seems to express the worst excesses of imperialistic bombast. Encouraging peopel to laugh at creatures being thrown out of their homes and blown to pieces is extremely sinister in my book. I have never complained about an advert before but this one really horrified me.

    Unsuitable or offensive? Report this comment

  • i only want the name of the singer/group who made the music behind gnome story

    Unsuitable or offensive? Report this comment

  • I was horrified at ikea for thinking up such an awful ad. My 4 yr old was petrified! What were they thinking?! It should be removed from showing

    Unsuitable or offensive? Report this comment

  • New sIKEA advert; f**king imitative hypocritical nonsense. Ikea have been selling gnomes for years:

    http://www.ebay.co.uk/itm/10-NEW-NIP-IKEA-Christmas-Ornaments-Yrsno-Gnome-Nisse-Tomte-Red-Hat-Beards-/230911755664
    http://www.craftster.org/forum/index.php?topic=109997.0#axzz2SPVZzUZe
    http://www.flickr.com/photos/mteson/12829080/

    Unsuitable or offensive? Report this comment

  • At last, someone to speak up for all us "gnome haters" cute YES, BUT NOT IN MY YARD :)

    Unsuitable or offensive? Report this comment

  • What an awful advert. So upsetting especially for children. I can not believe that this is allowed to be shown. Disgusting!

    Unsuitable or offensive? Report this comment

View results 10 per page | 20 per page | 50 per page

Have your say

Mandatory
Mandatory
Mandatory
Mandatory

Job of the Week

Top Jobs

social

+media Facebook Twitter LinkedIn
knowledge+bank