Harvester launches first TV campaign in 14 years
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Harvester is making its first foray on national TV in 14 years with the launch of a new ad campaign promoting its new salad and grill menu.
Harvester ad
Created by St Luke’s, the campaign will break on July 12 with press on July 19.
The TV ad features a stressed executive transform into a doting dad and a stroppy teen, turn into a happy daughter. The campaign launches the line ‘Bring out the Best’ showing that by bringing out the best in food, Harvester brings out the best in people.
Simon Cope, director of marketing at Mitchells & Butlers, says: “The Harvester proposition has been completely overhauled and has performed brilliantly in our research. This campaign will introduce the brand to a new generation of users.”
This story first appeared on pitch
YouGov Insight:
· While 45% of British adults attribute Tesco’s success to its cheap, varied food choices and ability to create jobs wherever it goes, 43% feel that it is ‘too powerful’.
· Despite the view held by many that Tesco is ‘unfair’ – by pricing smaller opposition out of the market – YouGov SixthSense research reveals that 60% of UK consumers still shop at local stores at least once a week.
Readers' comments (2)
Mr R Boyall | Fri, 16 Jul 2010 9:16 am
Very good value and well presented
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Anonymous | Sun, 18 Jul 2010 7:33 pm
Staff very pleasent but too few. Food very nice and well presented. Price very accectable. Although tables were free we had to wait 20/25 minutes to be seated because the staff did not have time to clear them and re set them.
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