We investigate the value of national identity for brands
Brands are cutting out third parties to cultivate the customer.
Tue, 23 Sep 2014
Mon, 22 Sep 2014
Take the opportunity to quiz the advertising code body. Submit questions below.
Fri, 19 Sep 2014
Thu, 18 Sep 2014
Missing money is the least of Tesco’s marketers’ woes.
Wed, 20 Aug 2014
Wed, 13 Aug 2014
Wed, 6 Aug 2014
Wed, 23 Jul 2014
Good actions, high-quality service and an emotional connection with consumers are more valuable to brand longevity than tangible assets like profits, research finds.
Wed, 17 Sep 2014
Wed, 10 Sep 2014
The Scottish independence referendum has highlighted the issue of national identity but how important is the role of heritage for brands, particularly in today’s global market?
Despite an unconventional start, the TSB brand is enjoying brand equity levels more established rivals would love.
Tue, 22 Jul 2014
Tue, 15 Jul 2014
Social customer care is where brands use social insights to strategically communicate with customers.
Tue, 22 Apr 2014
Thu, 30 May 2013
Heston Blumenthal on what brands can learn from chefs and the wisdom of synaesthetic marketing.
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