Profile: Jeremy Gilley

The man marketing world peace

Honda introduces new strapline in latest ad

Honda has introduced a new strapline in its latest ad campaign. The car brand hopes the ‘Do More New’ strapline reflects drivers’ desires to seek out new and exciting experiences.

The campaign, for Honda’s CR-V SUV model, launches in Europe on 22 October.

It is the first major work from recently appointed McGarry Bowen London.

Readers' comments (1)

  • Need to reser've judgement to fully understand the context . There must have been considerable research to back this up but instinct rather tells me thIs rather smacks of anything to make the product exciting no matter what intrinsic attributes are core to the brand.
    Worse still could it even be patronising to their audience - at ones peril should one underestimate your customer. Was it Ogilvy that said as much? Remember Its the CEO ' s wIfe or sImIlar! having worked with some great brand agencies such as Land or, Wolff Olins and Brand Environment (BE)

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