Latest from Mobile World Congress 2014
MWC 2014: Marketing Week asked Fujitsu’s EMEA product marketing director James Maynard how marketers can harness technology that makes users feel, as well as see, textures on a tablet screen.
Marketing Week rounds up the key marketing trends from the annual Barcelona mobile extravaganza.
MWC 2014: Unilever selects seven marketing technology start-ups to invest in as part of its Go Global incubator initiative as it looks to build on ‘pioneer marketing’ status.
MWC 2014: Autumn launch planned for new smartphone aimed at often overlooked mature segment of the market.
MWC 2014: Motorola acquisition and brand heritage will allow Lenovo to ‘accelerate significantly’ in Western smartphone market, Lenovo CMO David Roman says.
MWC : An app that turns smartphones into a global supercomputer to power medical research is the first activation of the new HTC marketing approach.
MWC: Challenger smartphone brand formed by ex-HTC execs aims to use ‘news jacking’ marketing techniques to build European presence.
MWC: Blackberry describes the Q20 as the ‘go-to productivity tool’ it hopes will capture interest of professionals.
MWC: Former Yahoo CMO advises marketers to consider the context mobile native ads are served in rather than just creative.
MWC: Samsung unveils the Galaxy S5 and Gear Fit smartband.
MWC 2014 Facebook’s founder shares Internet.org vision to get everyone online and discusses WhatsApp plans.
MWC: SMS and MMS campaign for Clash of the Clans game to run across Brazil, Argentina, Colombia and Mexico.
MWC: Yahoo’s claim comes on the same day as the launch of News Digest app to rival Facebook’s Paper and Google Currents.
MWC: Nokia X phones aimed at giving Nokia a leg-up in the ‘affordable’ smartphone market.
MWC: FMCG company to use insight tool to reward consumers in emerging markets for engaging with its brands.
Car marque to showcase technology at Mobile World Congress next week.
Marketing Week predicts the key moments and trends for marketers to keep an eye on at MWC 2014.
Six-month campaign for EcoSport comes as marque prepares to launch new connected car.
related sectors: mobile
Starbucks to expand fizzy drinks range to international markets after ‘strong’ tests.
User experience, mobile, data and social media at the core of strategy.
McDonald’s backs digital investments to drive growth as its sales once again miss analysts’ expectations.
Coke, Unilever, Facebook and more pick out the marketing lessons from the World Cup to study.
related sectors: technology & telecoms
The Marketing Week Video
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Marketing spend rose 40% in the second quarter as Amazon promoted new services and content.
Facebook’s Q2 ad revenue soared 67% as brands started to approach it in the same way as TV, it claims.
Mobile app could offer more on-demand services beyond transportation in plans to build on its early financial success.