Mobile World Congress 2014

Latest from Mobile World Congress 2014

Video: Fujitsu on how marketers can harness haptic technology Video

Mon, 3 Mar 2014 | By Lara O'Reilly

MWC 2014: Marketing Week asked Fujitsu’s EMEA product marketing director James Maynard how marketers can harness technology that makes users feel, as well as see, textures on a tablet screen.

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Top 5 marketing takeaways from Mobile World Congress 2014

Fri, 28 Feb 2014 | By Lara O'Reilly

Marketing Week rounds up the key marketing trends from the annual Barcelona mobile extravaganza.

Unilever Go Global

Unilever steps up plans to 'take risks' with new marketing platforms

Thu, 27 Feb 2014 | By Lara O'Reilly

MWC 2014: Unilever selects seven marketing technology start-ups to invest in as part of its Go Global incubator initiative as it looks to build on ‘pioneer marketing’ status.

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Fujitsu set to target overlooked mature market with phone launch

Thu, 27 Feb 2014 | By Lara O'Reilly

MWC 2014: Autumn launch planned for new smartphone aimed at often overlooked mature segment of the market.

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Lenovo to leverage ‘strong legacy’ of Motorola brand in Western markets

Thu, 27 Feb 2014 | By Lara O'Reilly

MWC 2014: Motorola acquisition and brand heritage will allow Lenovo to ‘accelerate significantly’ in Western smartphone market, Lenovo CMO David Roman says.

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HTC plans more ‘purposeful’ marketing to win back consumer love

Wed, 26 Feb 2014 | By Lara O'Reilly

MWC : An app that turns smartphones into a global supercomputer to power medical research is the first activation of the new HTC marketing approach.

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Kazam: ‘We don’t want to be known as just a customer service brand’

Wed, 26 Feb 2014 | By Lara O'Reilly

MWC: Challenger smartphone brand formed by ex-HTC execs aims to use ‘news jacking’ marketing techniques to build European presence.

John Chen

Blackberry launches flagship phone to appeal to the keyboard ‘loyalist’

Tue, 25 Feb 2014 | By Lara O'Reilly

MWC: Blackberry describes the Q20 as the ‘go-to productivity tool’ it hopes will capture interest of professionals.

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Millennial Media’s Mollie Spilman: ‘Native advertising is misunderstood on mobile’

Tue, 25 Feb 2014 | By Lara O'Reilly

MWC: Former Yahoo CMO advises marketers to consider the context mobile native ads are served in rather than just creative.

Samsung Gear

Samsung looks to fingerprint ID and fitness to differentiate with latest smartphone

Tue, 25 Feb 2014 | By Lara O'Reilly

MWC: Samsung unveils the Galaxy S5 and Gear Fit smartband.

Mark Zuckerberg

Mark Zuckerberg: “We want to create the dial tone for the internet”

Mon, 24 Feb 2014 | By Lara O'Reilly

MWC 2014 Facebook’s founder shares Internet.org vision to get everyone online and discusses WhatsApp plans.

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Telefonica Digital strikes first pan-regional ad deal

Mon, 24 Feb 2014 | By Lara O'Reilly

MWC: SMS and MMS campaign for Clash of the Clans game to run across Brazil, Argentina, Colombia and Mexico.

Yahoo

Yahoo: '2013 was the year we transformed into a mobile company'

Mon, 24 Feb 2014 | By Lara O'Reilly

MWC: Yahoo’s claim comes on the same day as the launch of News Digest app to rival Facebook’s Paper and Google Currents.

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Nokia turns to Android for new low-cost smartphones Video

Mon, 24 Feb 2014 | By Sarah Vizard

MWC: Nokia X phones aimed at giving Nokia a leg-up in the ‘affordable’ smartphone market.

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Unilever launches “Bloomberg Terminal for marketers”

Mon, 24 Feb 2014 | By Lara O'Reilly

MWC: FMCG company to use insight tool to reward consumers in emerging markets for engaging with its brands. 

Volvo's Roam Delivery

Volvo lets you get your shopping delivered straight to your car Video

Fri, 21 Feb 2014 | By Sarah Vizard

Car marque to showcase technology at Mobile World Congress next week.

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3 marketing trends to look out for at Mobile World Congress

Fri, 21 Feb 2014 | By Lara O'Reilly

Marketing Week predicts the key moments and trends for marketers to keep an eye on at MWC 2014.

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Ford steps up connected car push with social content campaign Video

Thu, 20 Feb 2014 | By Russell Parsons

Six-month campaign for EcoSport comes as marque prepares to launch new connected car. 

related sectors: mobile

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Heineken becomes the latest brand to tap start-ups for digital innovations

Thu, 2 Oct 2014 | By Sebastian Joseph

Heineken to work with start-ups on services that fuel efforts to create utility-based services.

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The price of personal data to brands? £140

Wed, 1 Oct 2014 | By Sebastian Joseph

Consumers are more ‘acutely’ aware of the value of personal data, placing a lower value when dealing with brands they trust, study finds.

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Google aims to make mobile advertising more appealing to brands

Tue, 30 Sep 2014 | By Sarah Vizard

Google admits some brands have struggled with mobile as it releases new mobile ad formats.

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Heineken primes native mobile ads after 23% brand awareness spike

Tue, 30 Sep 2014 | By Sebastian Joseph

Heineken says mobile can be a ‘branding medium’ not just a direct response one after 23% awareness jump

more mobile

related sectors: technology & telecoms

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Google aims to make mobile advertising more appealing to brands

Tue, 30 Sep 2014 | By Sarah Vizard

Google admits some brands have struggled with mobile as it releases new mobile ad formats.

Facebook Comparethemarket

Facebook’s first UK premium video advertiser says it will use it again

Fri, 26 Sep 2014

Comparethemarket says campaign achieved double its recall target and swung other brand metrics upwards too.

YouTube ad

YouTube looks to boost perceptions of its quality content with major push

Thu, 25 Sep 2014 | By Lara O'Reilly

YouTube’s first multi-media campaign looks to challenge ‘narrow view’ many marketers and consumers have about the platform.

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Telefónica appoints global ad director

Thu, 25 Sep 2014 | Updated: Thu, 25 Sep 2014 | By Lara O'Reilly

Daniel Rosen hired to develop Telefónica’s global advertising business, with a focus on Europe and Latin America.

more technology & telecoms

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