Mobile World Congress 2014

Latest from Mobile World Congress 2014

Video: Fujitsu on how marketers can harness haptic technology Video

Mon, 3 Mar 2014 | By Lara O'Reilly

MWC 2014: Marketing Week asked Fujitsu’s EMEA product marketing director James Maynard how marketers can harness technology that makes users feel, as well as see, textures on a tablet screen.

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Top 5 marketing takeaways from Mobile World Congress 2014

Fri, 28 Feb 2014 | By Lara O'Reilly

Marketing Week rounds up the key marketing trends from the annual Barcelona mobile extravaganza.

Unilever Go Global

Unilever steps up plans to 'take risks' with new marketing platforms

Thu, 27 Feb 2014 | By Lara O'Reilly

MWC 2014: Unilever selects seven marketing technology start-ups to invest in as part of its Go Global incubator initiative as it looks to build on ‘pioneer marketing’ status.

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Fujitsu set to target overlooked mature market with phone launch

Thu, 27 Feb 2014 | By Lara O'Reilly

MWC 2014: Autumn launch planned for new smartphone aimed at often overlooked mature segment of the market.

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Lenovo to leverage ‘strong legacy’ of Motorola brand in Western markets

Thu, 27 Feb 2014 | By Lara O'Reilly

MWC 2014: Motorola acquisition and brand heritage will allow Lenovo to ‘accelerate significantly’ in Western smartphone market, Lenovo CMO David Roman says.

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HTC plans more ‘purposeful’ marketing to win back consumer love

Wed, 26 Feb 2014 | By Lara O'Reilly

MWC : An app that turns smartphones into a global supercomputer to power medical research is the first activation of the new HTC marketing approach.

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Kazam: ‘We don’t want to be known as just a customer service brand’

Wed, 26 Feb 2014 | By Lara O'Reilly

MWC: Challenger smartphone brand formed by ex-HTC execs aims to use ‘news jacking’ marketing techniques to build European presence.

John Chen

Blackberry launches flagship phone to appeal to the keyboard ‘loyalist’

Tue, 25 Feb 2014 | By Lara O'Reilly

MWC: Blackberry describes the Q20 as the ‘go-to productivity tool’ it hopes will capture interest of professionals.

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Millennial Media’s Mollie Spilman: ‘Native advertising is misunderstood on mobile’

Tue, 25 Feb 2014 | By Lara O'Reilly

MWC: Former Yahoo CMO advises marketers to consider the context mobile native ads are served in rather than just creative.

Samsung Gear

Samsung looks to fingerprint ID and fitness to differentiate with latest smartphone

Tue, 25 Feb 2014 | By Lara O'Reilly

MWC: Samsung unveils the Galaxy S5 and Gear Fit smartband.

Mark Zuckerberg

Mark Zuckerberg: “We want to create the dial tone for the internet”

Mon, 24 Feb 2014 | By Lara O'Reilly

MWC 2014 Facebook’s founder shares Internet.org vision to get everyone online and discusses WhatsApp plans.

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Telefonica Digital strikes first pan-regional ad deal

Mon, 24 Feb 2014 | By Lara O'Reilly

MWC: SMS and MMS campaign for Clash of the Clans game to run across Brazil, Argentina, Colombia and Mexico.

Yahoo

Yahoo: '2013 was the year we transformed into a mobile company'

Mon, 24 Feb 2014 | By Lara O'Reilly

MWC: Yahoo’s claim comes on the same day as the launch of News Digest app to rival Facebook’s Paper and Google Currents.

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Nokia turns to Android for new low-cost smartphones Video

Mon, 24 Feb 2014 | By Sarah Vizard

MWC: Nokia X phones aimed at giving Nokia a leg-up in the ‘affordable’ smartphone market.

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Unilever launches “Bloomberg Terminal for marketers”

Mon, 24 Feb 2014 | By Lara O'Reilly

MWC: FMCG company to use insight tool to reward consumers in emerging markets for engaging with its brands. 

Volvo's Roam Delivery

Volvo lets you get your shopping delivered straight to your car Video

Fri, 21 Feb 2014 | By Sarah Vizard

Car marque to showcase technology at Mobile World Congress next week.

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3 marketing trends to look out for at Mobile World Congress

Fri, 21 Feb 2014 | By Lara O'Reilly

Marketing Week predicts the key moments and trends for marketers to keep an eye on at MWC 2014.

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Ford steps up connected car push with social content campaign Video

Thu, 20 Feb 2014 | By Russell Parsons

Six-month campaign for EcoSport comes as marque prepares to launch new connected car. 

related sectors: mobile

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McDonald’s to launch online music, loyalty and mobile ordering services

Thu, 21 Aug 2014 | By Sebastian Joseph

McDonald’s staffing senior digital global team to lead changes.

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‘Marketer enthusiasm for mobile slowing’

Mon, 18 Aug 2014 | By Sarah Vizard

CMO Council survey finds that majority of marketers do not plan to increase their mobile marketing budget.

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Ladbrokes insists marketing investments will pay off after profit hit Video

Tue, 12 Aug 2014 | By Sebastian Joseph

Ladbrokes allocated 31% of sales to marketing in the first half of the year.

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Twitter touts ‘objective-based campaigns’ to advertisers Video

Fri, 8 Aug 2014 | By Sebastian Joseph

Brands can now create campaigns focused on specific goals such as driving web traffic or app installs.

more mobile

related sectors: technology & telecoms

Samsung Galaxy S

Samsung launches smartwatch that ‘redefines the idea of a wearable’

Thu, 28 Aug 2014 | By Lara O'Reilly

Gear S smartwatch described as the ‘experimental’ option for marketers to create wearable applications.

Brother ad

Brother cages ad featuring circus tiger after protests Video

Wed, 27 Aug 2014 | By Russell Parsons

Consumer electronics company ‘pauses’ ad after animal exploitation concerns.

TalkTalk

TalkTalk unveils more ‘emotive’ brand identity

Wed, 27 Aug 2014 | By Lara O'Reilly

TalkTalk updates its marketing look and feel to better reflect its maturity and expanded range of services.

ipc magazines

IPC Media launches first UK-wide beacon campaign

Tue, 26 Aug 2014 | By Sarah Vizard

Campaign in OneStop stores will use beacons to offer customers discounts on magazines.

more technology & telecoms

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