Latest from Mobile World Congress 2014
MWC 2014: Marketing Week asked Fujitsu’s EMEA product marketing director James Maynard how marketers can harness technology that makes users feel, as well as see, textures on a tablet screen.
Marketing Week rounds up the key marketing trends from the annual Barcelona mobile extravaganza.
MWC 2014: Unilever selects seven marketing technology start-ups to invest in as part of its Go Global incubator initiative as it looks to build on ‘pioneer marketing’ status.
MWC 2014: Autumn launch planned for new smartphone aimed at often overlooked mature segment of the market.
MWC 2014: Motorola acquisition and brand heritage will allow Lenovo to ‘accelerate significantly’ in Western smartphone market, Lenovo CMO David Roman says.
MWC : An app that turns smartphones into a global supercomputer to power medical research is the first activation of the new HTC marketing approach.
MWC: Challenger smartphone brand formed by ex-HTC execs aims to use ‘news jacking’ marketing techniques to build European presence.
MWC: Blackberry describes the Q20 as the ‘go-to productivity tool’ it hopes will capture interest of professionals.
MWC: Former Yahoo CMO advises marketers to consider the context mobile native ads are served in rather than just creative.
MWC: Samsung unveils the Galaxy S5 and Gear Fit smartband.
MWC 2014 Facebook’s founder shares Internet.org vision to get everyone online and discusses WhatsApp plans.
MWC: SMS and MMS campaign for Clash of the Clans game to run across Brazil, Argentina, Colombia and Mexico.
MWC: Yahoo’s claim comes on the same day as the launch of News Digest app to rival Facebook’s Paper and Google Currents.
MWC: Nokia X phones aimed at giving Nokia a leg-up in the ‘affordable’ smartphone market.
MWC: FMCG company to use insight tool to reward consumers in emerging markets for engaging with its brands.
Car marque to showcase technology at Mobile World Congress next week.
Marketing Week predicts the key moments and trends for marketers to keep an eye on at MWC 2014.
Six-month campaign for EcoSport comes as marque prepares to launch new connected car.
related sectors: mobile
McDonald’s staffing senior digital global team to lead changes.
CMO Council survey finds that majority of marketers do not plan to increase their mobile marketing budget.
Ladbrokes allocated 31% of sales to marketing in the first half of the year.
Brands can now create campaigns focused on specific goals such as driving web traffic or app installs.
related sectors: technology & telecoms
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Instagram hands advertisers instant access to data about how well their posts are performing.
Music streaming service signs up Red Bull, Jaguar and Comedy Central as first advertisers and introduces content creator subscriptions.
Move to increase amount of NewsFeed ads users will see from same brand daily described as ‘double-edged sword’.