Latest Sochi 2014 news
Marketing Week picks out the highlights and low points from this year’s Winter Olympics.
Team GB sponsors Adidas and Nissan congratulate snowboarder for Bronze medal.
P&G, Visa and Samsung pull the trigger on the main phases of their Sochi 2014 sponsorship campaigns.
Google dedicates homepage to Olympic Charter’s line on diversity.
Activists ramp up call for a boycott of the Games and sponsors’ products.
McDonald’s to place an emphasis on music on a much larger scale in 2014.
P&G’s Olympic sponsorship chief on Winter Games strategy ahead of the UK launch of its TV campaign.
Activity prioritises targeting Russian consumers ahead of other markets.
Nike preps activity, as brand sales grow across every product type and region in its latest quarter.
Retailer partners LGBT organisations All Out and Athlete Ally to sell ‘Principle 6’ anti-discrimination campaign clothing ahead of Sochi 2014 Olympics.
Sports maker uses Winter Olympic hopefuls to build its association to next year’s event.
Shift in approach comes as company faces pressure from gay rights campaign groups over its sponsorship of the Sochi Winter Olympics.
Olympic chief Thomas Bach wants to use social media to reach young people.
Sochi 2014 opinion
Every Olympics has a theme. London 2012 was about diversity - the world in one city. Sochi 2014, however, has inadvertently found itself representing lack of diversity.
Ad part of a campaign to promote tolerance to mark the start of the Winter Olympics.
The Western brands tapping into the forecasted $1.3trn spending power of the country’s middle class.
more sport news
Ford to celebrate long-running tie-up with a campaign for its Mustang’s debut in Europe.
Nike unveils knitted football boot through social media drive.
Adidas and Reebok digital newsrooms to coordinate online activity for brands.
Adidas underlines the importance of the forthcoming World Cup to recovering lost market share in Europe.