Sochi Winter Olympics 2014

Latest Sochi 2014 news

Sochi2014-Logo-2014_304

Sochi 2014: Marketing Winners and Losers Video

Mon, 24 Feb 2014 | By Sebastian Joseph

Marketing Week picks out the highlights and low points from this year’s Winter Olympics.

JennyJOnes-Person-2014_304

Adidas and Nissan hail Jenny Jones for historic Winter Olympics medal

Mon, 10 Feb 2014 | By Sebastian Joseph

Team GB sponsors Adidas and Nissan congratulate snowboarder for Bronze medal.

VisaSochi-Campaign-2014_304

Sponsors warm up for Winter Olympic Games Video

Fri, 7 Feb 2014 | By Sebastian Joseph

P&G, Visa and Samsung pull the trigger on the main phases of their Sochi 2014 sponsorship campaigns.

Google doodle Sochi

Google takes stand on Russia's anti-gay laws with doodle

Fri, 7 Feb 2014 | By Lara O'Reilly

Google dedicates homepage to Olympic Charter’s line on diversity.

Sochi2014-Logo-2014_304

Pressure escalates on Winter Olympic brands to act against Russia’s anti-gay laws

Wed, 5 Feb 2014 | By Sebastian Joseph

Activists ramp up call for a boycott of the Games and sponsors’ products. 

McDsWinterOlympics-Campaign-2014_304

McDonald’s finds its sound for Winter Olympics push

Tue, 21 Jan 2014 | By Sebastian Joseph

McDonald’s to place an emphasis on music on a much larger scale in 2014.

PandGSochi-Campaign-2014_304

P&G pushing ‘harder’ to drive shares around Sochi 2014 content Video

Fri, 10 Jan 2014 | By Sebastian Joseph

P&G’s Olympic sponsorship chief on Winter Games strategy ahead of the UK launch of its TV campaign.

PandGSochi-Campaign-2013_304

Sponsors take low-key, local approach to Sochi 2014 activity Video

Mon, 6 Jan 2014 | By Sebastian Joseph

Activity prioritises targeting Russian consumers ahead of other markets.

nike-brazil-2013-304

Nike plans ‘unprecedented’ marketing push to exploit sporting moments in 2014

Fri, 20 Dec 2013 | By Sebastian Joseph

Nike preps activity, as brand sales grow across every product type and region in its latest quarter. 

American Apparel Principle 6

American Apparel lends support to Russian anti-gay law protest

Tue, 3 Dec 2013

Retailer partners LGBT organisations All Out and Athlete Ally to sell ‘Principle 6’ anti-discrimination campaign clothing ahead of Sochi 2014 Olympics.

NikeRussia-Campaign-2013_304

Nike exploits Winter Olympics interest with ‘Play Russian’ campaign Video

Fri, 29 Nov 2013 | By Sebastian Joseph

Sports maker uses Winter Olympic hopefuls to build its association to next year’s event.

CocaCola

Coke to communicate 'more pointed' diversity messages

Tue, 19 Nov 2013 | By Lara O'Reilly

Shift in approach comes as company faces pressure from gay rights campaign groups over its sponsorship of the Sochi Winter Olympics.

ThomasBach-Person-2013_304

New IOC chief outlines marketing plan to woo young fans

Wed, 11 Sep 2013 | By Sebastian Joseph

Olympic chief Thomas Bach wants to use social media to reach young people.

Sochi 2014 opinion

Ruth Mortimer

Sochi - the gayest Olympics ever? Video

Sat, 8 Feb 2014 | By Ruth Mortimer

Every Olympics has a theme. London 2012 was about diversity - the world in one city. Sochi 2014, however, has inadvertently found itself representing lack of diversity.

Video

Channel 4 calls on Sochi 2014 athletes to be ‘proud on gay mountain’ Video

Thu, 6 Feb 2014 | By Russell Parsons

Ad part of a campaign to promote tolerance to mark the start of the Winter Olympics. 

Essential read

russia-fireworks-fullwidth

Launching in Russia

25 July 2013 | By Jonathan Bacon

The Western brands tapping into the forecasted $1.3trn spending power of the country’s middle class.

more sport news

SkyBetFootballLeague-Logo-2014_304

Sky Bet kicks off Football League push to inject ‘Skyness’ into brand

Fri, 25 Jul 2014 | By Sebastian Joseph

Jim White and Jeff Stelling to star in the gambling firm’s first major campaign for the League.

VisaWorldCup-Campaign-2014_304

Visa tops World Cup positivity rankings as sponsors beat ambushers

Thu, 24 Jul 2014 | By Sebastian Joseph

Visa’s sponsorship of the event delivers boost in consumers’ instinctive positivity to the brand, according to report.

McLarenMercedez-Product-2014_304

McLaren and Lotus pull away from F1 elitism to drive revenues Video

Tue, 22 Jul 2014 | By Sebastian Joseph

Formula One teams look to eschew the exclusive nature of the sport to make their brands and sponsors more accessible to fans.

nissan man city 304

Nissan preps global campaign to unite football sponsorships

Mon, 21 Jul 2014 | By Sebastian Joseph

Campaign to push the ‘innovation and excitement’ Nissan shares with its sponsored football properties.

Job of the Week

social+media Facebook Twitter LinkedIn

Top Jobs