Hugh Jackman stars in Lipton ad
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Lipton Ice Tea is today launching a global advertising campaign starring X-men actor Hugh Jackman.
The Hollywood star features in two ads shot in Rio, Brazil - “Hard Day’s Work”, in which he appears with Mexican actress Ana de la Reguera and “Tokyo Dancing Hotel”.
The ads are part of Lipton Ice Tea’s “Drink Positive” campaign and mark the beginning of a three-year partnership between Jackman and Lipton.
“Tokyo Dancing Hotel” sees Jackman’s character looking tired and alone until he is revived by a Lipton Ice Tea, after which he leads staff and guests in a dance through the hotel.
In “Hard Day’s Work” his character is seen filming a passionate scene with Reguera then pausing for an ice tea before returning to finish filming.
Jason Green, chief marketing officer of Lipton, says: “The new adverts highlight the key values of Lipton Ice Tea, which are positivity, optimism and the uplifting qualities of the drink.”
Readers' comments (2)
Catharina | Tue, 30 Mar 2010 9:02 pm
Absolutely love this Tokyo commercial, and looking at Hugh's face, he seems to be enjoying the commercial himself (watch his face as he runs through the kitchen). Hope we see this in the US channels, it will really boost his popularity because it's so great. Understand that UK isn't showing it except online. Worried about their hot tea?
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Anonymous | Mon, 5 Apr 2010 2:34 pm
I loved the Tokyo ad. I also hope they will show it in the US, although iced tea is already pretty popular here. It might help them gain market share. I love Hugh Jackman and consider him one of Australia's greatest exports.
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